Brandwave

How popular isCloudflare in search?

In August 2026, there were an estimated 4.3M branded searches for Cloudflare worldwide which is up 85.9% over the last 11 months. Cloudflare holds 72.1% estimated Share of Search among DNS management platforms worldwide and is ranked 1st of 5 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, August 2026
  1. Cloudflare72.1%
  2. Namecheap26.9%
  3. NS10.56%
  4. Route 530.46%
  5. DNSimple0.05%
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Which DNS management platforms compete with Cloudflare?

Cloudflare against DNS management platforms worldwide, by month

Share of Search by month for Cloudflare, Namecheap. The figures are in the table below the chart.

View monthly share of search table
MonthCloudflareNamecheapNS1Route 53DNSimple
Oct 202567.2%30.4%1.2%1.2%0.08%
Nov 202589.3%10%0.39%0.32%0.03%
Dec 202579.1%19.7%0.63%0.51%0.05%
Jan 202668%30.5%0.8%0.65%0.09%
Feb 202667.8%30.6%0.79%0.65%0.13%
Mar 202667.1%31.1%0.95%0.78%0.07%
Apr 202668%30.8%0.64%0.53%0.06%
May 202671.7%26.9%0.82%0.55%0.06%
Jun 202672.1%26.7%0.67%0.55%0.06%
Jul 202671.5%27.2%0.67%0.55%0.06%
Aug 202672.1%26.9%0.56%0.46%0.05%
Sep 2026—————

  1. 1.Cloudflare

    72.1%

    Held 1st. 4.3M estimated branded searches, +21% vs prior month. Share +0.6 points.

  2. 2.Namecheap

    26.9%

    Held 2nd. 1.6M estimated branded searches, +18.6% vs prior month. Share -0.3 points.

  3. 3.NS1

    0.56%

    Held 3rd. 33.1K estimated branded searches, 0% vs prior month. Share -0.1 points.

  4. 4.Route 53

    0.46%

    Held 4th. 27.1K estimated branded searches, 0% vs prior month. Share -0.1 points.

  5. 5.DNSimple

    0.05%

    Held 5th. 2.9K estimated branded searches, 0% vs prior month. Share 0 points.

Compare search popularity between Cloudflare and its closest rivals

How has branded search demand for Cloudflare changed worldwide over the last 12 months?

  • Across the 11 months ending August 2026, estimated monthly branded searches for Cloudflare worldwide rose from 2.3M to 4.3M.
  • Across the 11 months ending August 2026, Cloudflare’s estimated Share of Search among DNS management platforms worldwide increased from 67.2% to 72.1%.
  • Across the 11 months ending August 2026, Cloudflare’s estimated Share of Search among DNS management platforms worldwide peaked at 89.3% in November 2025 and was lowest at 67.1% in March 2026.

How did search popularity change for DNS management platforms worldwide in August 2026?

  1. In August 2026, Cloudflare gained estimated Share of Search among DNS management platforms worldwide, from 71.5% to 72.1%.

  2. Estimated monthly branded searches for Namecheap worldwide rose 53.2% over 11 measured months, from 1M to 1.6M in August 2026.

  3. Estimated monthly branded searches for Route 53 worldwide fell 33.1% over 11 measured months, from 40.5K to 27.1K in August 2026.

  4. Estimated monthly branded searches for NS1 worldwide fell 18.3% over 11 measured months, from 40.5K to 33.1K in August 2026.

Where does Cloudflare compete?

Cloudflare is ranked in 11 competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of SearchRanking
Edge computing platforms1st of 642.9%Show ranking
Domain name registrars1st of 644%Show ranking
Website security platforms1st of 554.8%Show ranking
Cloud object storage providers1st of 562.9%Show ranking
DNS management platforms1st of 572.1%Shown above
Zero trust platforms1st of 689.9%Show ranking
DNS providers1st of 691.5%Show ranking
Caching platforms1st of 593.8%Show ranking
CDN providers1st of 594.5%Show ranking
AI gateway platforms1st of 596.2%Show ranking
Content delivery networks1st of 597.7%Show ranking

How is Cloudflare measured?

Brandwave collects information about searches that people make online using Cloudflare’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

11 branded search terms

  • cloud storage cloudflare
  • cloudflare
  • cloudflare app
  • cloudflare cdn
  • cloudflare cloud storage
  • cloudflare com
  • cloudflare content delivery network
  • cloudflare object storage
  • cloudflare r2
  • cloudflare software
  • object storage cloudflare

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How the Brand Demand Index is measured

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