How popular isCloudflare in search?
In August 2026, there were an estimated 4.3M branded searches for Cloudflare worldwide which is up 85.9% over the last 11 months. Cloudflare holds 91.5% estimated Share of Search among DNS providers worldwide and is ranked 1st of 6 competitors for search popularity. These are worldwide searches for English-language branded terms.
Cloudflare91.5%- NextDNS5.3%
- Quad91.3%
- OpenDNS0.71%
- Google Public DNS0.58%
Route 530.58%
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Which DNS providers compete with Cloudflare?
Share of Search by month for Cloudflare, NextDNS. The figures are in the table below the chart.
View monthly share of search table
| Month | Cloudflare | NextDNS | Quad9 | OpenDNS | Google Public DNS | Route 53 |
|---|---|---|---|---|---|---|
| Oct 2025 | 86.2% | 7.6% | 1.2% | 2.3% | 1.2% | 1.5% |
| Nov 2025 | 96.4% | 2.1% | 0.34% | 0.51% | 0.28% | 0.34% |
| Dec 2025 | 91.4% | 5.4% | 0.89% | 1.1% | 0.6% | 0.6% |
| Jan 2026 | 87.9% | 7.7% | 1.3% | 1.5% | 0.84% | 0.84% |
| Feb 2026 | 88.3% | 7.7% | 1% | 1.3% | 0.84% | 0.84% |
| Mar 2026 | 87.2% | 7.5% | 1.2% | 1.5% | 1.5% | 1% |
| Apr 2026 | 89.8% | 6.3% | 1% | 1% | 1% | 0.7% |
| May 2026 | 89.7% | 6.3% | 1% | 1% | 1.3% | 0.69% |
| Jun 2026 | 89.9% | 6.3% | 0.84% | 1% | 1.3% | 0.69% |
| Jul 2026 | 89.8% | 6.3% | 0.84% | 0.84% | 1.5% | 0.69% |
| Aug 2026 | 91.5% | 5.3% | 1.3% | 0.71% | 0.58% | 0.58% |
| Sep 2026 | — | — | — | — | — | — |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 91.5% | 4.3M | +21% | +1.7 points | |
| 2, held 2nd | 5.3% | 246K | 0% | -1 points | |
| 3, moved from 5th to 3rd | 1.3% | 60.5K | +82.8% | +0.5 pointsmoved from 5th to 3rd | |
| 4, held 4th | 0.71% | 33.1K | 0% | -0.1 points | |
| 5, moved from 3rd to 5th | 0.58% | 27.1K | -55.2% | -1 pointsmoved from 3rd to 5th | |
| 6, held 6th | 0.58% | 27.1K | 0% | -0.1 points |
91.5%
Held 1st. 4.3M estimated branded searches, +21% vs prior month. Share +1.7 points.
2.NextDNS
5.3%
Held 2nd. 246K estimated branded searches, 0% vs prior month. Share -1 points.
3.Quad9
1.3%
Moved from 5th to 3rd. 60.5K estimated branded searches, +82.8% vs prior month. Share +0.5 points.
4.OpenDNS
0.71%
Held 4th. 33.1K estimated branded searches, 0% vs prior month. Share -0.1 points.
0.58%
Moved from 3rd to 5th. 27.1K estimated branded searches, -55.2% vs prior month. Share -1 points.
6.
Route 530.58%
Held 6th. 27.1K estimated branded searches, 0% vs prior month. Share -0.1 points.
Compare search popularity between Cloudflare and its closest rivals
How has branded search demand for Cloudflare changed worldwide over the last 12 months?
3 findings
- Across the 11 months ending August 2026, estimated monthly branded searches for Cloudflare worldwide rose from 2.3M to 4.3M.
- Across the 11 months ending August 2026, Cloudflare’s estimated Share of Search among DNS providers worldwide increased from 86.2% to 91.5%.
- Across the 11 months ending August 2026, Cloudflare’s estimated Share of Search among DNS providers worldwide peaked at 96.4% in November 2025 and was lowest at 86.2% in October 2025.
How did search popularity change for DNS providers worldwide in August 2026?
6 changes
In August 2026, Cloudflare gained estimated Share of Search among DNS providers worldwide, from 89.8% to 91.5%.
In August 2026, NextDNS lost estimated Share of Search among DNS providers worldwide, from 6.3% to 5.3%.
In August 2026, Google Public DNS lost estimated Share of Search among DNS providers worldwide, from 1.5% to 0.58%.
In August 2026, Quad9 rose from 5th to 3rd among DNS providers worldwide.
Estimated monthly branded searches for OpenDNS worldwide fell 45.3% over 11 measured months, from 60.5K to 33.1K in August 2026.
Estimated monthly branded searches for Route 53 worldwide fell 33.1% over 11 measured months, from 40.5K to 27.1K in August 2026.
Where does Cloudflare compete?
| Competitor set | Rank | Share of Search | Ranking |
|---|---|---|---|
| Edge computing platforms | 1st of 6 | 42.9% | Show ranking |
| Domain name registrars | 1st of 6 | 44% | Show ranking |
| Website security platforms | 1st of 5 | 54.8% | Show ranking |
| Cloud object storage providers | 1st of 5 | 62.9% | Show ranking |
| DNS management platforms | 1st of 5 | 72.1% | Show ranking |
| Zero trust platforms | 1st of 6 | 89.9% | Show ranking |
| DNS providers | 1st of 6 | 91.5% | Shown above |
| Caching platforms | 1st of 5 | 93.8% | Show ranking |
| CDN providers | 1st of 5 | 94.5% | Show ranking |
| AI gateway platforms | 1st of 5 | 96.2% | Show ranking |
| Content delivery networks | 1st of 5 | 97.7% | Show ranking |
How is Cloudflare measured?
Brandwave collects information about searches that people make online using Cloudflare’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.
11 branded search terms
- cloud storage cloudflare
- cloudflare
- cloudflare app
- cloudflare cdn
- cloudflare cloud storage
- cloudflare com
- cloudflare content delivery network
- cloudflare object storage
- cloudflare r2
- cloudflare software
- object storage cloudflare
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