DNS management platforms:Which brands are most popular in search?
In August 2026, Cloudflare was the most searched among DNS management platforms worldwide, with an estimated 4.3M branded searches and 72.1% estimated Share of Search within this set. These are worldwide searches for English-language branded terms.
Cloudflare72.1%
Namecheap26.9%
NS10.56%
Route 530.46%
DNSimple0.05%
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Share of SearchLeaderboard
Compare the platforms used to manage DNS. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Cloudflare, Namecheap. The figures are in the table below the chart.
View monthly share of search table
| Month | Cloudflare | Namecheap | NS1 | Route 53 | DNSimple |
|---|---|---|---|---|---|
| Oct 2025 | 67.2% | 30.4% | 1.2% | 1.2% | 0.08% |
| Nov 2025 | 89.3% | 10% | 0.39% | 0.32% | 0.03% |
| Dec 2025 | 79.1% | 19.7% | 0.63% | 0.51% | 0.05% |
| Jan 2026 | 68% | 30.5% | 0.8% | 0.65% | 0.09% |
| Feb 2026 | 67.8% | 30.6% | 0.79% | 0.65% | 0.13% |
| Mar 2026 | 67.1% | 31.1% | 0.95% | 0.78% | 0.07% |
| Apr 2026 | 68% | 30.8% | 0.64% | 0.53% | 0.06% |
| May 2026 | 71.7% | 26.9% | 0.82% | 0.55% | 0.06% |
| Jun 2026 | 72.1% | 26.7% | 0.67% | 0.55% | 0.06% |
| Jul 2026 | 71.5% | 27.2% | 0.67% | 0.55% | 0.06% |
| Aug 2026 | 72.1% | 26.9% | 0.56% | 0.46% | 0.05% |
| Sep 2026 | — | — | — | — | — |
This month’s ranking, August 2026
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 72.1% | 4.3M | +21% | +0.6 points | |
| 2, held 2nd | 26.9% | 1.6M | +18.6% | -0.3 points | |
| 3, held 3rd | 0.56% | 33.1K | 0% | -0.1 points | |
| 4, held 4th | 0.46% | 27.1K | 0% | -0.1 points | |
| 5, held 5th | 0.05% | 2.9K | 0% | 0 points |
72.1%
Held 1st. 4.3M estimated branded searches, +21% vs prior month. Share +0.6 points.
26.9%
Held 2nd. 1.6M estimated branded searches, +18.6% vs prior month. Share -0.3 points.
3.
NS10.56%
Held 3rd. 33.1K estimated branded searches, 0% vs prior month. Share -0.1 points.
4.
Route 530.46%
Held 4th. 27.1K estimated branded searches, 0% vs prior month. Share -0.1 points.
5.
DNSimple0.05%
Held 5th. 2.9K estimated branded searches, 0% vs prior month. Share 0 points.
Compare search popularity between leading brands
Which brand is most popular in search among DNS management platforms worldwide?
5 brands
In August 2026, Cloudflare was the most searched among DNS management platforms worldwide, with an estimated 4.3M branded searches and 72.1% estimated Share of Search within this set. Namecheap is in 2nd place, 45.2 percentage points behind at 26.9% Share of Search.
| Brand | Share of Search | Peak | Low | Rank |
|---|---|---|---|---|
| Cloudflare | 67.2% → 72.1% | 89.3%Nov 2025 | 67.1%Mar 2026 | 1st |
| Namecheap | 30.4% → 26.9% | 31.1%Mar 2026 | 10%Nov 2025 | 2nd |
| NS1 | 1.2% → 0.56% | 1.2%Oct 2025 | 0.39%Nov 2025 | 3rd |
| Route 53 | 1.2% → 0.46% | 1.2%Oct 2025 | 0.32%Nov 2025 | 4th |
| DNSimple | 0.08% → 0.05% | 0.13%Feb 2026 | 0.03%Nov 2025 | 5th |
Each finding as a sentence
- Across the 11 months ending August 2026, Cloudflare’s estimated Share of Search among DNS management platforms worldwide increased from 67.2% to 72.1%.
- Across the 11 months ending August 2026, Namecheap’s estimated Share of Search among DNS management platforms worldwide decreased from 30.4% to 26.9%.
- Across the 11 months ending August 2026, NS1’s estimated Share of Search among DNS management platforms worldwide decreased from 1.2% to 0.56%.
- Across the 11 months ending August 2026, Route 53’s estimated Share of Search among DNS management platforms worldwide decreased from 1.2% to 0.46%.
- Across the 11 months ending August 2026, Cloudflare’s estimated Share of Search among DNS management platforms worldwide peaked at 89.3% in November 2025 and was lowest at 67.1% in March 2026.
- Across the 11 months ending August 2026, Namecheap’s estimated Share of Search among DNS management platforms worldwide peaked at 31.1% in March 2026 and was lowest at 10% in November 2025.
- Across the 11 months ending August 2026, DNSimple held steady: its estimated Share of Search among DNS management platforms worldwide moved less than 0.5 percentage points.
How did search popularity change for DNS management platforms worldwide in August 2026?
4 changes
In August 2026, Cloudflare gained estimated Share of Search among DNS management platforms worldwide, from 71.5% to 72.1%.
Estimated monthly branded searches for Namecheap worldwide rose 53.2% over 11 measured months, from 1M to 1.6M in August 2026.
Estimated monthly branded searches for Route 53 worldwide fell 33.1% over 11 measured months, from 40.5K to 27.1K in August 2026.
Estimated monthly branded searches for NS1 worldwide fell 18.3% over 11 measured months, from 40.5K to 33.1K in August 2026.
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