Brandwave

How popular isNamecheap in search?

In August 2026, there were an estimated 1.6M branded searches for Namecheap worldwide which is up 53.2% over the last 11 months. Namecheap holds 26.9% estimated Share of Search among DNS management platforms worldwide and is ranked 2nd of 5 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, August 2026
  1. Cloudflare72.1%
  2. Namecheap26.9%
  3. NS10.56%
  4. Route 530.46%
  5. DNSimple0.05%
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Which DNS management platforms compete with Namecheap?

Namecheap against DNS management platforms worldwide, by month

Share of Search by month for Cloudflare, Namecheap. The figures are in the table below the chart.

View monthly share of search table
MonthCloudflareNamecheapNS1Route 53DNSimple
Oct 202567.2%30.4%1.2%1.2%0.08%
Nov 202589.3%10%0.39%0.32%0.03%
Dec 202579.1%19.7%0.63%0.51%0.05%
Jan 202668%30.5%0.8%0.65%0.09%
Feb 202667.8%30.6%0.79%0.65%0.13%
Mar 202667.1%31.1%0.95%0.78%0.07%
Apr 202668%30.8%0.64%0.53%0.06%
May 202671.7%26.9%0.82%0.55%0.06%
Jun 202672.1%26.7%0.67%0.55%0.06%
Jul 202671.5%27.2%0.67%0.55%0.06%
Aug 202672.1%26.9%0.56%0.46%0.05%
Sep 2026—————

  1. 1.Cloudflare

    72.1%

    Held 1st. 4.3M estimated branded searches, +21% vs prior month. Share +0.6 points.

  2. 2.Namecheap

    26.9%

    Held 2nd. 1.6M estimated branded searches, +18.6% vs prior month. Share -0.3 points.

  3. 3.NS1

    0.56%

    Held 3rd. 33.1K estimated branded searches, 0% vs prior month. Share -0.1 points.

  4. 4.Route 53

    0.46%

    Held 4th. 27.1K estimated branded searches, 0% vs prior month. Share -0.1 points.

  5. 5.DNSimple

    0.05%

    Held 5th. 2.9K estimated branded searches, 0% vs prior month. Share 0 points.

Compare search popularity between Namecheap and its closest rivals

How has branded search demand for Namecheap changed worldwide over the last 12 months?

  • Across the 11 months ending August 2026, estimated monthly branded searches for Namecheap worldwide rose from 1M to 1.6M.
  • Across the 11 months ending August 2026, Namecheap’s estimated Share of Search among DNS management platforms worldwide decreased from 30.4% to 26.9%.
  • Across the 11 months ending August 2026, Namecheap’s estimated Share of Search among DNS management platforms worldwide peaked at 31.1% in March 2026 and was lowest at 10% in November 2025.

How did search popularity change for DNS management platforms worldwide in August 2026?

  1. In August 2026, Cloudflare gained estimated Share of Search among DNS management platforms worldwide, from 71.5% to 72.1%.

  2. Estimated monthly branded searches for Namecheap worldwide rose 53.2% over 11 measured months, from 1M to 1.6M in August 2026.

  3. Estimated monthly branded searches for Route 53 worldwide fell 33.1% over 11 measured months, from 40.5K to 27.1K in August 2026.

  4. Estimated monthly branded searches for NS1 worldwide fell 18.3% over 11 measured months, from 40.5K to 33.1K in August 2026.

Where does Namecheap compete?

Namecheap is ranked in five competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of SearchRanking
Domain name registrars3rd of 616.4%Show ranking
DNS management platforms2nd of 526.9%Shown above
Domain name marketplaces2nd of 531.6%Show ranking
Domain registrars1st of 579.2%Show ranking
SSL certificate providers1st of 595.4%Show ranking

How is Namecheap measured?

Brandwave collects information about searches that people make online using Namecheap’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

7 branded search terms

  • namecheap
  • namecheap ai
  • namecheap app
  • namecheap com
  • namecheap domain registration
  • namecheap domains
  • namecheap registrar

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How the Brand Demand Index is measured

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