Brandwave

Domain name marketplaces:Which brands are most popular in search?

In August 2026, GoDaddy was the most searched among domain name marketplaces worldwide, with an estimated 3.4M branded searches and 66.7% estimated Share of Search within this set. These are worldwide searches for English-language branded terms.

Share of Search, August 2026
  1. GoDaddy66.7%
  2. Namecheap31.6%
  3. Sedo0.99%
  4. Afternic0.66%
  5. Dan.com0.03%

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Share of SearchLeaderboard

Compare the marketplaces used to buy domain names. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Share of Search among domain name marketplaces worldwide, by month

Share of Search by month for GoDaddy, Namecheap. The figures are in the table below the chart.

View monthly share of search table
MonthGoDaddyNamecheapSedoAfternicDan.com
Oct 202574.7%23.1%1.3%0.74%0.06%
Nov 202574.8%23.2%1.1%0.9%0.05%
Dec 202574.9%23.2%1.1%0.74%0.05%
Jan 202675.2%23.3%0.91%0.61%0.04%
Feb 202671%27.2%1%0.7%0.05%
Mar 202674.2%24%1.1%0.6%0.04%
Apr 202666.8%31.5%0.99%0.66%0.04%
May 202670.5%27.8%1%0.7%0.04%
Jun 202670.7%27.6%1%0.57%0.04%
Jul 202670.3%28.1%1%0.57%0.03%
Aug 202666.7%31.6%0.99%0.66%0.03%
Sep 2026—————

This month’s ranking, August 2026

  1. 1.GoDaddy

    66.7%

    Held 1st. 3.4M estimated branded searches, 0% vs prior month. Share -3.6 points.

  2. 2.Namecheap

    31.6%

    Held 2nd. 1.6M estimated branded searches, +18.6% vs prior month. Share +3.5 points.

  3. 3.Sedo

    0.99%

    Held 3rd. 49.5K estimated branded searches, 0% vs prior month. Share -0.1 points.

  4. 4.Afternic

    0.66%

    Held 4th. 33.1K estimated branded searches, +22.1% vs prior month. Share +0.1 points.

  5. 5.Dan.com

    0.03%

    Held 5th. 1.6K estimated branded searches, 0% vs prior month. Share 0 points.

Compare search popularity between leading brands

Which brand is most popular in search among domain name marketplaces worldwide?

In August 2026, GoDaddy was the most searched among domain name marketplaces worldwide, with an estimated 3.4M branded searches and 66.7% estimated Share of Search within this set. Namecheap is in 2nd place, 35.1 percentage points behind at 31.6% Share of Search.

Global domain name marketplaces, last 12 months ending September 2026
BrandShare of SearchPeakLowRank
GoDaddy74.7% → 66.7%75.2%Jan 202666.7%Aug 20261st
Namecheap23.1% → 31.6%31.6%Aug 202623.1%Oct 20252nd
Sedo1.3% → 0.99%1.3%Oct 20250.91%Jan 20263rd
Afternic0.74% → 0.66%0.9%Nov 20250.57%Jul 20264th
Dan.com0.06% → 0.03%0.06%Oct 20250.03%Aug 20265th

Each finding as a sentence

  • Across the 11 months ending August 2026, GoDaddy’s estimated Share of Search among domain name marketplaces worldwide decreased from 74.7% to 66.7%.
  • Across the 11 months ending August 2026, Namecheap’s estimated Share of Search among domain name marketplaces worldwide increased from 23.1% to 31.6%.
  • Across the 11 months ending August 2026, GoDaddy’s estimated Share of Search among domain name marketplaces worldwide peaked at 75.2% in January 2026 and was lowest at 66.7% in August 2026.
  • Across the 11 months ending August 2026, Sedo, Afternic and Dan.com held steady: their estimated Share of Search among domain name marketplaces worldwide each moved less than 0.5 percentage points.

How did search popularity change for domain name marketplaces worldwide in August 2026?

  1. In August 2026, Namecheap gained estimated Share of Search among domain name marketplaces worldwide, from 28.1% to 31.6%.

  2. In August 2026, GoDaddy lost estimated Share of Search among domain name marketplaces worldwide, from 70.3% to 66.7%.

  3. Estimated monthly branded searches for Dan.com worldwide fell 44.8% over 11 measured months, from 2.9K to 1.6K in August 2026.

  4. Estimated monthly branded searches for Sedo worldwide fell 18.2% over 11 measured months, from 60.5K to 49.5K in August 2026.

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