Flippa vs Sedo:Which is more popular?
In September 2026, Flippa had more branded searches than Sedo among domain name marketplaces worldwide. Flippa had about 90,500 branded searches, while Sedo had 49,500. Flippa made up 49.6% of all domain name marketplace searches we track, and Sedo accounted for 27.1%. When we asked ChatGPT and Google AI Overviews about domain name marketplaces, Sedo appeared in four of the five answers and Flippa in two. Sedo was mentioned before Flippa in every answer.
Who do people search for more?
Flippa, about 83% more searches than Sedo
Who does AI mention more?
Sedo, mentioned in 4 of 5 answers, Flippa in 2
Who does AI recommend more?
Sedo, named ahead of Flippa in every answer
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Top domain name marketplaces in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Sedo was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. Flippa was mentioned in two out of five: in one of the three ChatGPT answers and in one of the two Google AI Overviews. Sedo was listed before Flippa in every answer.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Sedo4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Afternic4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Atom4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Namecheap4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers- Flippa2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Dan.com0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about domain name marketplaces
5 answers
Asked ChatGPT
“Which domain name marketplace should I use?”
Asked ChatGPT
“What are the best domain name marketplaces?”
Asked ChatGPT
“What's the best domain name marketplace for a memorable website address?”
Searched Google, AI Overview
“domain name marketplaces”
Searched Google, AI Overview
“buy domain names”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in the United States on October 20, 2026.
Is Flippa or Sedo more popular in search?
This chart shows how often people search Google for Flippa and Sedo by name. Each line represents a brand's share of searches for all six domain name marketplaces we track, month by month, from English-language searches worldwide.
Share of searches by month for Flippa, Sedo. The figures are in the table below the chart.
View monthly share of searches table
| Month | Flippa | Sedo | Afternic | Atom | Dan.com | Namecheap |
|---|---|---|---|---|---|---|
| Oct 2025 | 46.5% | 31.1% | 17% | 3.1% | 2.3% | 0.07% |
| Nov 2025 | 47.5% | 26% | 21.3% | 2.9% | 2.3% | 0.06% |
| Dec 2025 | 44.6% | 29.8% | 20% | 3.1% | 2.4% | 0.07% |
| Jan 2026 | 49.4% | 27% | 18.1% | 3% | 2.3% | 0.08% |
| Feb 2026 | 49.8% | 27.2% | 18.2% | 2.5% | 2.2% | 0.06% |
| Mar 2026 | 47% | 31.4% | 17.2% | 2.3% | 2.1% | 0.07% |
| Apr 2026 | 54.6% | 24.6% | 16.4% | 2.4% | 1.9% | 0.07% |
| May 2026 | 49.9% | 27.3% | 18.3% | 2.5% | 1.9% | 0.06% |
| Jun 2026 | 51.8% | 28.3% | 15.5% | 2.3% | 2% | 0.08% |
| Jul 2026 | 51.7% | 28.3% | 15.5% | 2.7% | 1.7% | 0.08% |
| Aug 2026 | 49.8% | 27.2% | 18.2% | 2.9% | 1.8% | 0.08% |
| Sep 2026 | 49.6% | 27.1% | 18.1% | 3.3% | 1.8% | 0.06% |
How has the Flippa and Sedo comparison changed over the last 12 months?
3 findings
- Flippa was ahead of Sedo in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Flippa’s share of searches among domain name marketplaces worldwide moved from 46.5% to 49.6%, and its estimated monthly branded searches held steady at 90.5K.
- Across the 12 months ending September 2026, Sedo’s share of searches among domain name marketplaces worldwide moved from 31.1% to 27.1%, and its estimated monthly branded searches moved from 60.5K to 49.5K.
How did search popularity change for domain name marketplaces worldwide in September 2026?
2 changes
Flippa’s share of searches among domain name marketplaces worldwide has lost ground for 3 months in a row, from 51.8% to 49.6% in September 2026.
Sedo’s share of searches among domain name marketplaces worldwide has lost ground for 3 months in a row, from 28.3% to 27.1% in September 2026.
How are branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using Flippa’s and Sedo’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
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