Brandwave

How popular isFlippa?

In September 2026, people searched for Flippa by name about 90,500 times worldwide, about the same as the previous year. These searches made up 49.6% of all global domain name marketplace searches, placing Flippa first out of six marketplaces. When we asked both ChatGPT and Google AI Overviews about domain name marketplaces, Flippa appeared in two of the five answers and was the fifth most recommended of the six.

Search and AI answers in September 2026

Flippa is the most searched of 6 competitors and the fifth most recommended in AI answers.

  1. FlippaShare of searches 49.6%Mentioned in 2 of 5 AI answersPlace in AI recommendations 5th
  2. SedoShare of searches 27.1%Mentioned in 4 of 5 AI answersPlace in AI recommendations 2nd
  3. AfternicShare of searches 18.1%Mentioned in 4 of 5 AI answersPlace in AI recommendations 1st
  4. AtomShare of searches 3.3%Mentioned in 4 of 5 AI answersPlace in AI recommendations 3rd
  5. Dan.comShare of searches 1.8%Mentioned in 0 of 5 AI answersPlace in AI recommendations –

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Top domain name marketplaces in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Flippa was mentioned in two out of five: in one of the three ChatGPT answers and in one of the two Google AI Overviews. Flippa is the fifth most recommended of the six.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Afternic1st
  2. Sedo2nd
  3. Atom3rd
  4. Namecheap4th
  5. Flippa5th
  6. Dan.com–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Sedo4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Afternic4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Atom4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Namecheap4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Flippa2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Dan.com0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about domain name marketplaces

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 20, 2026.

Which domain name marketplaces compete with Flippa?

Flippa against domain name marketplaces worldwide, by month

Share of searches by month for Flippa, Sedo, Afternic, Atom. The figures are in the table below the chart.

View monthly share of searches table
MonthFlippaSedoAfternicAtomDan.comNamecheap
Oct 202546.5%31.1%17%3.1%2.3%0.07%
Nov 202547.5%26%21.3%2.9%2.3%0.06%
Dec 202544.6%29.8%20%3.1%2.4%0.07%
Jan 202649.4%27%18.1%3%2.3%0.08%
Feb 202649.8%27.2%18.2%2.5%2.2%0.06%
Mar 202647%31.4%17.2%2.3%2.1%0.07%
Apr 202654.6%24.6%16.4%2.4%1.9%0.07%
May 202649.9%27.3%18.3%2.5%1.9%0.06%
Jun 202651.8%28.3%15.5%2.3%2%0.08%
Jul 202651.7%28.3%15.5%2.7%1.7%0.08%
Aug 202649.8%27.2%18.2%2.9%1.8%0.08%
Sep 202649.6%27.1%18.1%3.3%1.8%0.06%

  1. 1.Flippa

    49.6%

    Held 1st. 90.5K estimated branded searches, 0% vs prior month. Share -0.2 points.

  2. 2.Sedo

    27.1%

    Held 2nd. 49.5K estimated branded searches, 0% vs prior month. Share -0.1 points.

  3. 3.Afternic

    18.1%

    Held 3rd. 33.1K estimated branded searches, 0% vs prior month. Share -0.1 points.

  4. 4.Atom

    3.3%

    Held 4th. 6K estimated branded searches, +13.2% vs prior month. Share +0.4 points.

  5. 5.Dan.com

    1.8%

    Held 5th. 3.2K estimated branded searches, 0% vs prior month. Share 0 points.

  6. 6.Namecheap

    0.06%

    Held 6th. 110 estimated branded searches, -21.4% vs prior month. Share 0 points.

Compare popularity between Flippa and its closest rivals

Every comparison with Flippa

5 comparisons

How has branded search demand for Flippa changed worldwide over the last 12 months?

3 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for Flippa worldwide held steady at 90.5K.
  • Across the 12 months ending September 2026, Flippa’s share of searches among domain name marketplaces worldwide increased from 46.5% to 49.6%.
  • Across the 12 months ending September 2026, Flippa’s share of searches among domain name marketplaces worldwide peaked at 54.6% in April 2026 and was lowest at 44.6% in December 2025.

How did search popularity change for domain name marketplaces worldwide in September 2026?

5 changes

  1. Atom’s share of searches among domain name marketplaces worldwide has gained ground for 3 months in a row, from 2.3% to 3.3% in September 2026.

  2. Flippa’s share of searches among domain name marketplaces worldwide has lost ground for 3 months in a row, from 51.8% to 49.6% in September 2026.

  3. Sedo’s share of searches among domain name marketplaces worldwide has lost ground for 3 months in a row, from 28.3% to 27.1% in September 2026.

  4. Estimated monthly branded searches for Dan.com worldwide fell 28.9% over 12 measured months, from 4.5K to 3.2K in September 2026.

  5. Estimated monthly branded searches for Namecheap worldwide fell 21.4% over 12 measured months, from 140 to 110 in September 2026.

How are Flippa’s branded searches counted?

1 search term

Brandwave collects information about searches that people make online using Flippa’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • flippa

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How the Brand Demand Index is measured

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