Brandwave

Afternic vs Sedo:Which is more popular?

In September 2026, Sedo had more branded searches than Afternic among domain name marketplaces worldwide. Sedo had about 49,500 branded searches, while Afternic had 33,100. Sedo made up 27.1% of all domain name marketplace searches we track, and Afternic accounted for 18.1%. When we asked ChatGPT and Google AI Overviews about domain name marketplaces, Afternic and Sedo each appeared in four of the five answers. Afternic and Sedo were each mentioned first in two of the four answers.

Among domain name marketplaces worldwide in September 2026

Who do people search for more?

Sedo, about 50% more searches than Afternic

Sedo 49.5K searchesAfternic 33.1K searches

Who does AI mention more?

Both were mentioned in 4 of 5 answers.

Afternic in 4 of 5Sedo in 4 of 5

Who does AI recommend more?

Each is named first in 2 of 4 answers.

Afternic first in 2Sedo first in 2

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Top domain name marketplaces in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Afternic and Sedo were each mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. Afternic and Sedo were each listed first in two of the four answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Afternic1st
  2. Sedo2nd
  3. Atom3rd
  4. Namecheap4th
  5. Flippa5th
  6. Dan.com–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Sedo4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Afternic4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Atom4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Namecheap4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Flippa2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Dan.com0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about domain name marketplaces

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 20, 2026.

Is Afternic or Sedo more popular in search?

This chart shows how often people search Google for Afternic and Sedo by name. Each line represents a brand's share of searches for all six domain name marketplaces we track, month by month, from English-language searches worldwide.

Afternic and Sedo among domain name marketplaces worldwide, by month

Share of searches by month for Sedo, Afternic. The figures are in the table below the chart.

View monthly share of searches table
MonthFlippaSedoAfternicAtomDan.comNamecheap
Oct 202546.5%31.1%17%3.1%2.3%0.07%
Nov 202547.5%26%21.3%2.9%2.3%0.06%
Dec 202544.6%29.8%20%3.1%2.4%0.07%
Jan 202649.4%27%18.1%3%2.3%0.08%
Feb 202649.8%27.2%18.2%2.5%2.2%0.06%
Mar 202647%31.4%17.2%2.3%2.1%0.07%
Apr 202654.6%24.6%16.4%2.4%1.9%0.07%
May 202649.9%27.3%18.3%2.5%1.9%0.06%
Jun 202651.8%28.3%15.5%2.3%2%0.08%
Jul 202651.7%28.3%15.5%2.7%1.7%0.08%
Aug 202649.8%27.2%18.2%2.9%1.8%0.08%
Sep 202649.6%27.1%18.1%3.3%1.8%0.06%

How has the Afternic and Sedo comparison changed over the last 12 months?

3 findings
  • Sedo was ahead of Afternic in every measured month of the 12 months ending September 2026.
  • Across the 12 months ending September 2026, Afternic’s share of searches among domain name marketplaces worldwide moved from 17% to 18.1%, and its estimated monthly branded searches held steady at 33.1K.
  • Across the 12 months ending September 2026, Sedo’s share of searches among domain name marketplaces worldwide moved from 31.1% to 27.1%, and its estimated monthly branded searches moved from 60.5K to 49.5K.

How did search popularity change for domain name marketplaces worldwide in September 2026?

1 change

  1. Sedo’s share of searches among domain name marketplaces worldwide has lost ground for 3 months in a row, from 28.3% to 27.1% in September 2026.

How are branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using Afternic’s and Sedo’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Afternic

1 branded search term

  • afternic

Sedo

1 branded search term

  • sedo

How the Brand Demand Index is measured

Other head-to-heads among domain name marketplaces

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