Brandwave

Namecheap vs NS1:Which is more popular by branded search?

In August 2026, Namecheap had more branded searches than NS1 among DNS management platforms worldwide. Namecheap was estimated to have 1.6M branded searches compared to NS1’s 33.1K, and held a 26.9% Share of Search versus NS1’s 0.56%. These are worldwide searches for English-language branded terms.

Share of Search among DNS management platforms worldwide in August 2026Which is more popular in search, Namecheap or NS1?
Namecheap26.9%1.6M searches
vs
NS10.56%33.1K searches

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Which is more popular in search, Namecheap or NS1?

Compare the platforms used to manage DNS. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Namecheap and NS1 among DNS management platforms worldwide, by month

Share of Search by month for Namecheap, NS1. The figures are in the table below the chart.

View monthly share of search table
MonthCloudflareNamecheapNS1Route 53DNSimple
Oct 202567.2%30.4%1.2%1.2%0.08%
Nov 202589.3%10%0.39%0.32%0.03%
Dec 202579.1%19.7%0.63%0.51%0.05%
Jan 202668%30.5%0.8%0.65%0.09%
Feb 202667.8%30.6%0.79%0.65%0.13%
Mar 202667.1%31.1%0.95%0.78%0.07%
Apr 202668%30.8%0.64%0.53%0.06%
May 202671.7%26.9%0.82%0.55%0.06%
Jun 202672.1%26.7%0.67%0.55%0.06%
Jul 202671.5%27.2%0.67%0.55%0.06%
Aug 202672.1%26.9%0.56%0.46%0.05%
Sep 2026—————

How has the Namecheap and NS1 comparison changed over the last 12 months?

  • Namecheap was ahead of NS1 in every measured month of the 11 months ending August 2026.
  • Across the 11 months ending August 2026, Namecheap’s estimated Share of Search among DNS management platforms worldwide moved from 30.4% to 26.9%, and its estimated monthly branded searches moved from 1M to 1.6M.
  • Across the 11 months ending August 2026, NS1’s estimated Share of Search among DNS management platforms worldwide moved from 1.2% to 0.56%, and its estimated monthly branded searches moved from 40.5K to 33.1K.

How did search popularity change for DNS management platforms worldwide in August 2026?

  1. Estimated monthly branded searches for Namecheap worldwide rose 53.2% over 11 measured months, from 1M to 1.6M in August 2026.

  2. Estimated monthly branded searches for NS1 worldwide fell 18.3% over 11 measured months, from 40.5K to 33.1K in August 2026.

How each brand is measured

Brandwave collects information about searches that people make online using Namecheap’s and NS1’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Namecheap

7 branded search terms

  • namecheap
  • namecheap ai
  • namecheap app
  • namecheap com
  • namecheap domain registration
  • namecheap domains
  • namecheap registrar

NS1

1 branded search term

  • ns1

How the Brand Demand Index is measured

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