Namecheap vs Route 53:Which is more popular by branded search?
In August 2026, Namecheap had more branded searches than Route 53 among DNS management platforms worldwide. Namecheap was estimated to have 1.6M branded searches compared to Route 53’s 27.1K, and held a 26.9% Share of Search versus Route 53’s 0.46%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, Namecheap or Route 53?
Compare the platforms used to manage DNS. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Namecheap, Route 53. The figures are in the table below the chart.
View monthly share of search table
| Month | Cloudflare | Namecheap | NS1 | Route 53 | DNSimple |
|---|---|---|---|---|---|
| Oct 2025 | 67.2% | 30.4% | 1.2% | 1.2% | 0.08% |
| Nov 2025 | 89.3% | 10% | 0.39% | 0.32% | 0.03% |
| Dec 2025 | 79.1% | 19.7% | 0.63% | 0.51% | 0.05% |
| Jan 2026 | 68% | 30.5% | 0.8% | 0.65% | 0.09% |
| Feb 2026 | 67.8% | 30.6% | 0.79% | 0.65% | 0.13% |
| Mar 2026 | 67.1% | 31.1% | 0.95% | 0.78% | 0.07% |
| Apr 2026 | 68% | 30.8% | 0.64% | 0.53% | 0.06% |
| May 2026 | 71.7% | 26.9% | 0.82% | 0.55% | 0.06% |
| Jun 2026 | 72.1% | 26.7% | 0.67% | 0.55% | 0.06% |
| Jul 2026 | 71.5% | 27.2% | 0.67% | 0.55% | 0.06% |
| Aug 2026 | 72.1% | 26.9% | 0.56% | 0.46% | 0.05% |
| Sep 2026 | — | — | — | — | — |
How has the Namecheap and Route 53 comparison changed over the last 12 months?
3 findings
- Namecheap was ahead of Route 53 in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Namecheap’s estimated Share of Search among DNS management platforms worldwide moved from 30.4% to 26.9%, and its estimated monthly branded searches moved from 1M to 1.6M.
- Across the 11 months ending August 2026, Route 53’s estimated Share of Search among DNS management platforms worldwide moved from 1.2% to 0.46%, and its estimated monthly branded searches moved from 40.5K to 27.1K.
How did search popularity change for DNS management platforms worldwide in August 2026?
2 changes
How each brand is measured
Brandwave collects information about searches that people make online using Namecheap’s and Route 53’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.