Brandwave

How popular isRoute 53 in search?

In August 2026, there were an estimated 27.1K branded searches for Route 53 worldwide which is down 33.1% over the last 11 months. Route 53 holds 0.46% estimated Share of Search among DNS management platforms worldwide and is ranked 4th of 5 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, August 2026
  1. Cloudflare72.1%
  2. Namecheap26.9%
  3. NS10.56%
  4. Route 530.46%
  5. DNSimple0.05%
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Where does Route 53 compete?

Route 53 is ranked in two competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of SearchRanking
DNS management platforms4th of 50.46%Shown below
DNS providers6th of 60.58%Show ranking

Which DNS management platforms compete with Route 53?

Route 53 against DNS management platforms worldwide, by month

Share of Search by month for Cloudflare, Namecheap, Route 53. The figures are in the table below the chart.

View monthly share of search table
MonthCloudflareNamecheapNS1Route 53DNSimple
Oct 202567.2%30.4%1.2%1.2%0.08%
Nov 202589.3%10%0.39%0.32%0.03%
Dec 202579.1%19.7%0.63%0.51%0.05%
Jan 202668%30.5%0.8%0.65%0.09%
Feb 202667.8%30.6%0.79%0.65%0.13%
Mar 202667.1%31.1%0.95%0.78%0.07%
Apr 202668%30.8%0.64%0.53%0.06%
May 202671.7%26.9%0.82%0.55%0.06%
Jun 202672.1%26.7%0.67%0.55%0.06%
Jul 202671.5%27.2%0.67%0.55%0.06%
Aug 202672.1%26.9%0.56%0.46%0.05%
Sep 2026—————

  1. 1.Cloudflare

    72.1%

    Held 1st. 4.3M estimated branded searches, +21% vs prior month. Share +0.6 points.

  2. 2.Namecheap

    26.9%

    Held 2nd. 1.6M estimated branded searches, +18.6% vs prior month. Share -0.3 points.

  3. 3.NS1

    0.56%

    Held 3rd. 33.1K estimated branded searches, 0% vs prior month. Share -0.1 points.

  4. 4.Route 53

    0.46%

    Held 4th. 27.1K estimated branded searches, 0% vs prior month. Share -0.1 points.

  5. 5.DNSimple

    0.05%

    Held 5th. 2.9K estimated branded searches, 0% vs prior month. Share 0 points.

Compare search popularity between Route 53 and its closest rivals

How has branded search demand for Route 53 changed worldwide over the last 12 months?

  • Across the 11 months ending August 2026, estimated monthly branded searches for Route 53 worldwide fell from 40.5K to 27.1K.
  • Across the 11 months ending August 2026, Route 53’s estimated Share of Search among DNS management platforms worldwide decreased from 1.2% to 0.46%.

How did search popularity change for DNS management platforms worldwide in August 2026?

  1. In August 2026, Cloudflare gained estimated Share of Search among DNS management platforms worldwide, from 71.5% to 72.1%.

  2. Estimated monthly branded searches for Namecheap worldwide rose 53.2% over 11 measured months, from 1M to 1.6M in August 2026.

  3. Estimated monthly branded searches for Route 53 worldwide fell 33.1% over 11 measured months, from 40.5K to 27.1K in August 2026.

  4. Estimated monthly branded searches for NS1 worldwide fell 18.3% over 11 measured months, from 40.5K to 33.1K in August 2026.

How is Route 53 measured?

Brandwave collects information about searches that people make online using Route 53’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

1 branded search term

  • route 53

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How the Brand Demand Index is measured

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