Google Public DNS vs Route 53:Which is more popular by branded search?
In August 2026, Google Public DNS and Route 53 were level on Share of Search among DNS providers worldwide, with an estimated 27.1K branded searches each, at 0.58% estimated Share of Search each. These are worldwide searches for English-language branded terms.
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Which is more popular in search, Google Public DNS or Route 53?
Compare the dns providers developers choose between. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Google Public DNS, Route 53. The figures are in the table below the chart.
View monthly share of search table
| Month | Cloudflare | NextDNS | Quad9 | OpenDNS | Google Public DNS | Route 53 |
|---|---|---|---|---|---|---|
| Oct 2025 | 86.2% | 7.6% | 1.2% | 2.3% | 1.2% | 1.5% |
| Nov 2025 | 96.4% | 2.1% | 0.34% | 0.51% | 0.28% | 0.34% |
| Dec 2025 | 91.4% | 5.4% | 0.89% | 1.1% | 0.6% | 0.6% |
| Jan 2026 | 87.9% | 7.7% | 1.3% | 1.5% | 0.84% | 0.84% |
| Feb 2026 | 88.3% | 7.7% | 1% | 1.3% | 0.84% | 0.84% |
| Mar 2026 | 87.2% | 7.5% | 1.2% | 1.5% | 1.5% | 1% |
| Apr 2026 | 89.8% | 6.3% | 1% | 1% | 1% | 0.7% |
| May 2026 | 89.7% | 6.3% | 1% | 1% | 1.3% | 0.69% |
| Jun 2026 | 89.9% | 6.3% | 0.84% | 1% | 1.3% | 0.69% |
| Jul 2026 | 89.8% | 6.3% | 0.84% | 0.84% | 1.5% | 0.69% |
| Aug 2026 | 91.5% | 5.3% | 1.3% | 0.71% | 0.58% | 0.58% |
| Sep 2026 | — | — | — | — | — | — |
How has the Google Public DNS and Route 53 comparison changed over the last 12 months?
3 findings
- The lead changed hands once in the 11 months ending August 2026: Google Public DNS took it in March 2026.
- Across the 11 months ending August 2026, Google Public DNS’s estimated Share of Search among DNS providers worldwide moved from 1.2% to 0.58%, and its estimated monthly branded searches moved from 33.1K to 27.1K.
- Across the 11 months ending August 2026, Route 53’s estimated Share of Search among DNS providers worldwide moved from 1.5% to 0.58%, and its estimated monthly branded searches moved from 40.5K to 27.1K.
How did search popularity change for DNS providers worldwide in August 2026?
2 changes
In August 2026, Google Public DNS lost estimated Share of Search among DNS providers worldwide, from 1.5% to 0.58%.
Estimated monthly branded searches for Route 53 worldwide fell 33.1% over 11 measured months, from 40.5K to 27.1K in August 2026.
How each brand is measured
Brandwave collects information about searches that people make online using Google Public DNS’s and Route 53’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Google Public DNS
1 branded search term
- google public dns
Route 53
1 branded search term
- route 53
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.