Brandwave

How popular isRoute 53 in search?

In August 2026, there were an estimated 27.1K branded searches for Route 53 worldwide which is down 33.1% over the last 11 months. Route 53 holds 0.58% estimated Share of Search among DNS providers worldwide and is ranked 6th of 6 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, August 2026
  1. Cloudflare91.5%
  2. NextDNS5.3%
  3. Quad91.3%
  4. OpenDNS0.71%
  5. Google Public DNS0.58%
  6. Route 530.58%
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Which DNS providers compete with Route 53?

Route 53 against DNS providers worldwide, by month

Share of Search by month for Cloudflare, NextDNS, Route 53. The figures are in the table below the chart.

View monthly share of search table
MonthCloudflareNextDNSQuad9OpenDNSGoogle Public DNSRoute 53
Oct 202586.2%7.6%1.2%2.3%1.2%1.5%
Nov 202596.4%2.1%0.34%0.51%0.28%0.34%
Dec 202591.4%5.4%0.89%1.1%0.6%0.6%
Jan 202687.9%7.7%1.3%1.5%0.84%0.84%
Feb 202688.3%7.7%1%1.3%0.84%0.84%
Mar 202687.2%7.5%1.2%1.5%1.5%1%
Apr 202689.8%6.3%1%1%1%0.7%
May 202689.7%6.3%1%1%1.3%0.69%
Jun 202689.9%6.3%0.84%1%1.3%0.69%
Jul 202689.8%6.3%0.84%0.84%1.5%0.69%
Aug 202691.5%5.3%1.3%0.71%0.58%0.58%
Sep 2026——————

  1. 1.Cloudflare

    91.5%

    Held 1st. 4.3M estimated branded searches, +21% vs prior month. Share +1.7 points.

  2. 2.NextDNS

    5.3%

    Held 2nd. 246K estimated branded searches, 0% vs prior month. Share -1 points.

  3. 3.Quad9

    1.3%

    Moved from 5th to 3rd. 60.5K estimated branded searches, +82.8% vs prior month. Share +0.5 points.

  4. 4.OpenDNS

    0.71%

    Held 4th. 33.1K estimated branded searches, 0% vs prior month. Share -0.1 points.

  5. 5.Google Public DNS

    0.58%

    Moved from 3rd to 5th. 27.1K estimated branded searches, -55.2% vs prior month. Share -1 points.

  6. 6.Route 53

    0.58%

    Held 6th. 27.1K estimated branded searches, 0% vs prior month. Share -0.1 points.

Compare search popularity between Route 53 and its closest rivals

How has branded search demand for Route 53 changed worldwide over the last 12 months?

  • Across the 11 months ending August 2026, estimated monthly branded searches for Route 53 worldwide fell from 40.5K to 27.1K.
  • Across the 11 months ending August 2026, Route 53’s estimated Share of Search among DNS providers worldwide decreased from 1.5% to 0.58%.
  • Across the 11 months ending August 2026, Route 53’s estimated Share of Search among DNS providers worldwide peaked at 1.5% in October 2025 and was lowest at 0.34% in November 2025.
  • Across the 11 months ending August 2026, Route 53 fell from 4th to 6th among DNS providers worldwide.

How did search popularity change for DNS providers worldwide in August 2026?

  1. In August 2026, Cloudflare gained estimated Share of Search among DNS providers worldwide, from 89.8% to 91.5%.

  2. In August 2026, NextDNS lost estimated Share of Search among DNS providers worldwide, from 6.3% to 5.3%.

  3. In August 2026, Google Public DNS lost estimated Share of Search among DNS providers worldwide, from 1.5% to 0.58%.

  4. In August 2026, Quad9 rose from 5th to 3rd among DNS providers worldwide.

  5. Estimated monthly branded searches for OpenDNS worldwide fell 45.3% over 11 measured months, from 60.5K to 33.1K in August 2026.

  6. Estimated monthly branded searches for Route 53 worldwide fell 33.1% over 11 measured months, from 40.5K to 27.1K in August 2026.

Where does Route 53 compete?

Route 53 is ranked in two competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of SearchRanking
DNS management platforms4th of 50.46%Show ranking
DNS providers6th of 60.58%Shown above

How is Route 53 measured?

Brandwave collects information about searches that people make online using Route 53’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

1 branded search term

  • route 53

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How the Brand Demand Index is measured

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