Brandwave

DNS providers:Which brands are most popular in search?

In August 2026, Cloudflare was the most searched among DNS providers worldwide, with an estimated 4.3M branded searches and 91.5% estimated Share of Search within this set. These are worldwide searches for English-language branded terms.

Share of Search, August 2026
  1. Cloudflare91.5%
  2. NextDNS5.3%
  3. Quad91.3%
  4. OpenDNS0.71%
  5. Google Public DNS0.58%
  6. Route 530.58%

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Share of SearchLeaderboard

Compare the dns providers developers choose between. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Share of Search among DNS providers worldwide, by month

Share of Search by month for Cloudflare, NextDNS. The figures are in the table below the chart.

View monthly share of search table
MonthCloudflareNextDNSQuad9OpenDNSGoogle Public DNSRoute 53
Oct 202586.2%7.6%1.2%2.3%1.2%1.5%
Nov 202596.4%2.1%0.34%0.51%0.28%0.34%
Dec 202591.4%5.4%0.89%1.1%0.6%0.6%
Jan 202687.9%7.7%1.3%1.5%0.84%0.84%
Feb 202688.3%7.7%1%1.3%0.84%0.84%
Mar 202687.2%7.5%1.2%1.5%1.5%1%
Apr 202689.8%6.3%1%1%1%0.7%
May 202689.7%6.3%1%1%1.3%0.69%
Jun 202689.9%6.3%0.84%1%1.3%0.69%
Jul 202689.8%6.3%0.84%0.84%1.5%0.69%
Aug 202691.5%5.3%1.3%0.71%0.58%0.58%
Sep 2026——————

This month’s ranking, August 2026

  1. 1.Cloudflare

    91.5%

    Held 1st. 4.3M estimated branded searches, +21% vs prior month. Share +1.7 points.

  2. 2.NextDNS

    5.3%

    Held 2nd. 246K estimated branded searches, 0% vs prior month. Share -1 points.

  3. 3.Quad9

    1.3%

    Moved from 5th to 3rd. 60.5K estimated branded searches, +82.8% vs prior month. Share +0.5 points.

  4. 4.OpenDNS

    0.71%

    Held 4th. 33.1K estimated branded searches, 0% vs prior month. Share -0.1 points.

  5. 5.Google Public DNS

    0.58%

    Moved from 3rd to 5th. 27.1K estimated branded searches, -55.2% vs prior month. Share -1 points.

  6. 6.Route 53

    0.58%

    Held 6th. 27.1K estimated branded searches, 0% vs prior month. Share -0.1 points.

Compare search popularity between leading brands

Which brand is most popular in search among DNS providers worldwide?

In August 2026, Cloudflare was the most searched among DNS providers worldwide, with an estimated 4.3M branded searches and 91.5% estimated Share of Search within this set. NextDNS is in 2nd place, 86.3 percentage points behind at 5.3% Share of Search.

Global DNS providers, last 12 months ending September 2026
BrandShare of SearchPeakLowRank
Cloudflare86.2% → 91.5%96.4%Nov 202586.2%Oct 20251st
NextDNS7.6% → 5.3%7.7%Feb 20262.1%Nov 20252nd
Quad91.2% → 1.3%1.3%Aug 20260.34%Nov 20256th → 3rd
OpenDNS2.3% → 0.71%2.3%Oct 20250.51%Nov 20253rd → 4th
Google Public DNS1.2% → 0.58%1.5%Jul 20260.28%Nov 20255th
Route 531.5% → 0.58%1.5%Oct 20250.34%Nov 20254th → 6th

Each finding as a sentence

  • Across the 11 months ending August 2026, Cloudflare’s estimated Share of Search among DNS providers worldwide increased from 86.2% to 91.5%.
  • Across the 11 months ending August 2026, NextDNS’s estimated Share of Search among DNS providers worldwide decreased from 7.6% to 5.3%.
  • Across the 11 months ending August 2026, OpenDNS’s estimated Share of Search among DNS providers worldwide decreased from 2.3% to 0.71%.
  • Across the 11 months ending August 2026, Google Public DNS’s estimated Share of Search among DNS providers worldwide decreased from 1.2% to 0.58%.
  • Across the 11 months ending August 2026, Route 53’s estimated Share of Search among DNS providers worldwide decreased from 1.5% to 0.58%.
  • Across the 11 months ending August 2026, Cloudflare’s estimated Share of Search among DNS providers worldwide peaked at 96.4% in November 2025 and was lowest at 86.2% in October 2025.
  • Across the 11 months ending August 2026, NextDNS’s estimated Share of Search among DNS providers worldwide peaked at 7.7% in February 2026 and was lowest at 2.1% in November 2025.
  • Across the 11 months ending August 2026, OpenDNS’s estimated Share of Search among DNS providers worldwide peaked at 2.3% in October 2025 and was lowest at 0.51% in November 2025.
  • Across the 11 months ending August 2026, Google Public DNS’s estimated Share of Search among DNS providers worldwide peaked at 1.5% in July 2026 and was lowest at 0.28% in November 2025.
  • Across the 11 months ending August 2026, Route 53’s estimated Share of Search among DNS providers worldwide peaked at 1.5% in October 2025 and was lowest at 0.34% in November 2025.
  • Across the 11 months ending August 2026, Quad9 rose from 6th to 3rd among DNS providers worldwide.
  • Across the 11 months ending August 2026, OpenDNS fell from 3rd to 4th among DNS providers worldwide.
  • Across the 11 months ending August 2026, Route 53 fell from 4th to 6th among DNS providers worldwide.

How did search popularity change for DNS providers worldwide in August 2026?

  1. In August 2026, Cloudflare gained estimated Share of Search among DNS providers worldwide, from 89.8% to 91.5%.

  2. In August 2026, NextDNS lost estimated Share of Search among DNS providers worldwide, from 6.3% to 5.3%.

  3. In August 2026, Google Public DNS lost estimated Share of Search among DNS providers worldwide, from 1.5% to 0.58%.

  4. In August 2026, Quad9 rose from 5th to 3rd among DNS providers worldwide.

  5. Estimated monthly branded searches for OpenDNS worldwide fell 45.3% over 11 measured months, from 60.5K to 33.1K in August 2026.

  6. Estimated monthly branded searches for Route 53 worldwide fell 33.1% over 11 measured months, from 40.5K to 27.1K in August 2026.

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