BlueCat vs Route 53:Which is searched more?
In September 2026, Route 53 had more branded searches than BlueCat among DNS management platforms worldwide. Route 53 had about 27,100 branded searches, while BlueCat had 1,000. Route 53 made up 0.5% of all DNS management platform searches we track, and BlueCat accounted for 0.02%. These are worldwide searches for English-language branded terms.
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Is BlueCat or Route 53 more popular in search?
Compare the platforms used to manage DNS. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of searches by month for Route 53, BlueCat. The figures are in the table below the chart.
View monthly share of searches table
| Month | Cloudflare | Namecheap | NS1 | Route 53 | DNSimple | BlueCat |
|---|---|---|---|---|---|---|
| Oct 2025 | 67.4% | 30.1% | 1.2% | 1.2% | 0.09% | 0.04% |
| Nov 2025 | 89.5% | 9.8% | 0.4% | 0.32% | 0.03% | 0.01% |
| Dec 2025 | 79.4% | 19.4% | 0.64% | 0.53% | 0.05% | 0.02% |
| Jan 2026 | 68.1% | 30.3% | 0.82% | 0.67% | 0.09% | 0.04% |
| Feb 2026 | 68% | 30.3% | 0.82% | 0.67% | 0.13% | 0.03% |
| Mar 2026 | 72.1% | 26.2% | 0.87% | 0.71% | 0.06% | 0.03% |
| Apr 2026 | 68.2% | 30.5% | 0.67% | 0.55% | 0.06% | 0.03% |
| May 2026 | 72.2% | 26.3% | 0.87% | 0.58% | 0.06% | 0.02% |
| Jun 2026 | 72.3% | 26.3% | 0.71% | 0.58% | 0.06% | 0.02% |
| Jul 2026 | 72.3% | 26.3% | 0.71% | 0.58% | 0.06% | 0.02% |
| Aug 2026 | 72.3% | 26.5% | 0.59% | 0.48% | 0.05% | 0.02% |
| Sep 2026 | 76% | 22.7% | 0.75% | 0.5% | 0.05% | 0.02% |
How has the BlueCat and Route 53 comparison changed over the last 12 months?
3 findings
- Route 53 was ahead of BlueCat in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, BlueCat’s share of searches among DNS management platforms worldwide moved from 0.04% to 0.02%, and its estimated monthly branded searches moved from 1.3K to 1K.
- Across the 12 months ending September 2026, Route 53’s share of searches among DNS management platforms worldwide moved from 1.2% to 0.5%, and its estimated monthly branded searches moved from 40.5K to 27.1K.
How did search popularity change for DNS management platforms worldwide in September 2026?
2 changes
How are branded searches counted?
3 search terms
Brandwave collects information about searches that people make online using BlueCat’s and Route 53’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Other head-to-heads among DNS management platforms
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