Brandwave

How popular isBlueCat?

In September 2026, people searched for BlueCat by name about 1,000 times worldwide, a 23.1% decrease from the previous year. These searches made up 0.02% of all global DNS management platform searches, placing BlueCat sixth out of six platforms. When we asked both ChatGPT and Google AI Overviews about DNS management platforms, BlueCat appeared in two of the five answers and was the fourth most recommended of the six.

Search and AI answers in September 2026

BlueCat is the sixth most searched of 6 competitors and the fourth most recommended in AI answers.

  1. CloudflareShare of searches 76%Mentioned in 5 of 5 AI answersPlace in AI recommendations 1st
  2. NamecheapShare of searches 22.7%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
  3. NS1Share of searches 0.75%Mentioned in 3 of 5 AI answersPlace in AI recommendations 3rd
  4. Route 53Share of searches 0.5%Mentioned in 4 of 5 AI answersPlace in AI recommendations 2nd
  5. BlueCatShare of searches 0.02%Mentioned in 2 of 5 AI answersPlace in AI recommendations 4th

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Top DNS management platforms in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, BlueCat was mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. BlueCat is the fourth most recommended of the six.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Cloudflare1st
  2. Route 532nd
  3. NS13rd
  4. BlueCat4th
  5. Namecheap–
  6. DNSimple–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Cloudflare5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Route 534 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • NS13 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • BlueCat2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Namecheap0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • DNSimple0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about DNS management platforms

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 19, 2026.

Which DNS management platforms compete with BlueCat?

BlueCat against DNS management platforms worldwide, by month

Share of searches by month for Cloudflare, Namecheap, BlueCat. The figures are in the table below the chart.

View monthly share of searches table
MonthCloudflareNamecheapNS1Route 53DNSimpleBlueCat
Oct 202567.4%30.1%1.2%1.2%0.09%0.04%
Nov 202589.5%9.8%0.4%0.32%0.03%0.01%
Dec 202579.4%19.4%0.64%0.53%0.05%0.02%
Jan 202668.1%30.3%0.82%0.67%0.09%0.04%
Feb 202668%30.3%0.82%0.67%0.13%0.03%
Mar 202672.1%26.2%0.87%0.71%0.06%0.03%
Apr 202668.2%30.5%0.67%0.55%0.06%0.03%
May 202672.2%26.3%0.87%0.58%0.06%0.02%
Jun 202672.3%26.3%0.71%0.58%0.06%0.02%
Jul 202672.3%26.3%0.71%0.58%0.06%0.02%
Aug 202672.3%26.5%0.59%0.48%0.05%0.02%
Sep 202676%22.7%0.75%0.5%0.05%0.02%

  1. 1.Cloudflare

    76%

    Held 1st. 4.1M estimated branded searches, 0% vs prior month. Share +3.7 points.

  2. 2.Namecheap

    22.7%

    Held 2nd. 1.2M estimated branded searches, -18.7% vs prior month. Share -3.9 points.

  3. 3.NS1

    0.75%

    Held 3rd. 40.5K estimated branded searches, +22.4% vs prior month. Share +0.2 points.

  4. 4.Route 53

    0.5%

    Held 4th. 27.1K estimated branded searches, 0% vs prior month. Share 0 points.

  5. 5.DNSimple

    0.05%

    Held 5th. 2.9K estimated branded searches, 0% vs prior month. Share 0 points.

  6. 6.BlueCat

    0.02%

    Held 6th. 1K estimated branded searches, +13.6% vs prior month. Share 0 points.

Compare popularity between BlueCat and its closest rivals

Every comparison with BlueCat

5 comparisons

How has branded search demand for BlueCat changed worldwide over the last 12 months?

2 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for BlueCat worldwide fell from 1.3K to 1K.
  • Across the 12 months ending September 2026, BlueCat’s share of searches among DNS management platforms worldwide held steady, from 0.04% to 0.02%.

How did search popularity change for DNS management platforms worldwide in September 2026?

4 changes

  1. In September 2026, Cloudflare gained share of searches among DNS management platforms worldwide, from 72.3% to 76%.

  2. In September 2026, Namecheap lost share of searches among DNS management platforms worldwide, from 26.5% to 22.7%.

  3. Estimated monthly branded searches for Route 53 worldwide fell 33.1% over 12 measured months, from 40.5K to 27.1K in September 2026.

  4. Estimated monthly branded searches for BlueCat worldwide fell 23.1% over 12 measured months, from 1.3K to 1K in September 2026.

How are BlueCat’s branded searches counted?

1 search term

Brandwave collects information about searches that people make online using BlueCat’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • bluecat networks

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How the Brand Demand Index is measured

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