Brandwave

BlueCat vs NS1:Which is more popular?

In September 2026, NS1 had more branded searches than BlueCat among DNS management platforms worldwide. NS1 had about 40,500 branded searches, while BlueCat had 1,000. NS1 made up 0.75% of all DNS management platform searches we track, and BlueCat accounted for 0.02%. When we asked ChatGPT and Google AI Overviews about DNS management platforms, NS1 appeared in three of the five answers and BlueCat in two. NS1 was mentioned before BlueCat in every answer that named either.

Among DNS management platforms worldwide in September 2026

Who do people search for more?

NS1, about 41 searches for every 1 for BlueCat

NS1 40.5K searchesBlueCat 1K searches

Who does AI mention more?

NS1, mentioned in 3 of 5 answers, BlueCat in 2

NS1 in 3 of 5BlueCat in 2 of 5

Who does AI recommend more?

NS1, named ahead of BlueCat in 3 of 3 answers

NS1 first in 3BlueCat never first

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Top DNS management platforms in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, NS1 was mentioned in three out of five: in all three ChatGPT answers, but not in either of the two Google AI Overviews. BlueCat was mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. NS1 was listed before BlueCat in every answer that named either.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Cloudflare1st
  2. Route 532nd
  3. NS13rd
  4. BlueCat4th
  5. Namecheap–
  6. DNSimple–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Cloudflare5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Route 534 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • NS13 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • BlueCat2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Namecheap0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • DNSimple0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about DNS management platforms

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 19, 2026.

Is BlueCat or NS1 more popular in search?

This chart shows how often people search Google for BlueCat and NS1 by name. Each line represents a brand's share of searches for all six DNS management platforms we track, month by month, from English-language searches worldwide.

BlueCat and NS1 among DNS management platforms worldwide, by month

Share of searches by month for NS1, BlueCat. The figures are in the table below the chart.

View monthly share of searches table
MonthCloudflareNamecheapNS1Route 53DNSimpleBlueCat
Oct 202567.4%30.1%1.2%1.2%0.09%0.04%
Nov 202589.5%9.8%0.4%0.32%0.03%0.01%
Dec 202579.4%19.4%0.64%0.53%0.05%0.02%
Jan 202668.1%30.3%0.82%0.67%0.09%0.04%
Feb 202668%30.3%0.82%0.67%0.13%0.03%
Mar 202672.1%26.2%0.87%0.71%0.06%0.03%
Apr 202668.2%30.5%0.67%0.55%0.06%0.03%
May 202672.2%26.3%0.87%0.58%0.06%0.02%
Jun 202672.3%26.3%0.71%0.58%0.06%0.02%
Jul 202672.3%26.3%0.71%0.58%0.06%0.02%
Aug 202672.3%26.5%0.59%0.48%0.05%0.02%
Sep 202676%22.7%0.75%0.5%0.05%0.02%

How has the BlueCat and NS1 comparison changed over the last 12 months?

3 findings
  • NS1 was ahead of BlueCat in every measured month of the 12 months ending September 2026.
  • Across the 12 months ending September 2026, BlueCat’s share of searches among DNS management platforms worldwide moved from 0.04% to 0.02%, and its estimated monthly branded searches moved from 1.3K to 1K.
  • Across the 12 months ending September 2026, NS1’s share of searches among DNS management platforms worldwide moved from 1.2% to 0.75%, and its estimated monthly branded searches held steady at 40.5K.

How did search popularity change for DNS management platforms worldwide in September 2026?

1 change

  1. Estimated monthly branded searches for BlueCat worldwide fell 23.1% over 12 measured months, from 1.3K to 1K in September 2026.

How are branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using BlueCat’s and NS1’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

BlueCat

1 branded search term

  • bluecat networks

NS1

1 branded search term

  • ns1

How the Brand Demand Index is measured

Other head-to-heads among DNS management platforms

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