Brandwave

How popular isCloudflare?

In September 2026, people searched for Cloudflare by name about 4.3 million times worldwide, an 88.6% increase from the previous year. These searches made up 88.7% of all global SSL certificate provider searches, placing Cloudflare first out of seven providers. When we asked both ChatGPT and Google AI Overviews about SSL certificate providers, Cloudflare appeared in three of the five answers and was the fourth most recommended of the seven.

Search and AI answers in September 2026

Cloudflare is the most searched of 7 competitors and the fourth most recommended in AI answers.

  1. CloudflareShare of searches 88.7%Mentioned in 3 of 5 AI answersPlace in AI recommendations 4th
  2. ComodoShare of searches 8%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
  3. Let's EncryptShare of searches 1.4%Mentioned in 5 of 5 AI answersPlace in AI recommendations 1st
  4. DigiCertShare of searches 1.1%Mentioned in 3 of 5 AI answersPlace in AI recommendations 2nd
  5. SectigoShare of searches 0.59%Mentioned in 3 of 5 AI answersPlace in AI recommendations 3rd

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Top SSL certificate providers in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Cloudflare was mentioned in three out of five: in all three ChatGPT answers, but not in either of the two Google AI Overviews. Cloudflare is the fourth most recommended of the seven.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Let's Encrypt1st
  2. DigiCert2nd
  3. Sectigo3rd
  4. Cloudflare4th
  5. GlobalSign5th
  6. Comodo–
  7. Namecheap–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Let's Encrypt5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Cloudflare3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • DigiCert3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Sectigo3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • GlobalSign1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Comodo0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Namecheap0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about SSL certificate providers

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.

Which SSL certificate providers compete with Cloudflare?

Cloudflare against SSL certificate providers worldwide, by month

Share of searches by month for Cloudflare, Comodo. The figures are in the table below the chart.

View monthly share of searches table
MonthCloudflareComodoLet's EncryptDigiCertSectigoGlobalSignNamecheap
Oct 202578%15.8%3.1%1.7%0.94%0.52%<0.01%
Nov 202593.5%4.6%0.91%0.51%0.28%0.12%<0.01%
Dec 202588.4%8%1.9%0.88%0.48%0.26%<0.01%
Jan 202680.9%13.4%3.1%1.5%0.8%0.36%<0.01%
Feb 202683.2%11.3%2.8%1.5%0.82%0.37%<0.01%
Mar 202685.9%9.5%2.2%1.3%0.69%0.38%<0.01%
Apr 202686%9.5%2.2%1.3%0.7%0.31%<0.01%
May 202686%9.5%2.2%1.3%0.7%0.31%<0.01%
Jun 202685.7%9.5%2.6%1%0.69%0.46%<0.01%
Jul 202686.5%9.6%1.9%1%0.7%0.31%<0.01%
Aug 202689%8%1.4%0.88%0.48%0.26%<0.01%
Sep 202688.7%8%1.4%1.1%0.59%0.26%<0.01%

  1. 1.Cloudflare

    88.7%

    Held 1st. 4.1M estimated branded searches, 0% vs prior month. Share -0.3 points.

  2. 2.Comodo

    8%

    Held 2nd. 370K estimated branded searches, +0.08% vs prior month. Share 0 points.

  3. 3.Let's Encrypt

    1.4%

    Held 3rd. 62.7K estimated branded searches, 0% vs prior month. Share 0 points.

  4. 4.DigiCert

    1.1%

    Held 4th. 49.5K estimated branded searches, +22.2% vs prior month. Share +0.2 points.

  5. 5.Sectigo

    0.59%

    Held 5th. 27.1K estimated branded searches, +22.1% vs prior month. Share +0.1 points.

  6. 6.GlobalSign

    0.26%

    Held 6th. 12.1K estimated branded searches, 0% vs prior month. Share 0 points.

  7. 7.Namecheap

    <0.01%

    Held 7th. 110 estimated branded searches, -21.4% vs prior month. Share 0 points.

Compare popularity between Cloudflare and its closest rivals

Every comparison with Cloudflare

61 comparisons

How has branded search demand for Cloudflare changed worldwide over the last 12 months?

3 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for Cloudflare worldwide rose from 2.3M to 4.3M.
  • Across the 12 months ending September 2026, Cloudflare’s share of searches among SSL certificate providers worldwide increased from 78% to 88.7%.
  • Across the 12 months ending September 2026, Cloudflare’s share of searches among SSL certificate providers worldwide peaked at 93.5% in November 2025 and was lowest at 78% in October 2025.

How did search popularity change for SSL certificate providers worldwide in September 2026?

5 changes

  1. Let's Encrypt’s share of searches among SSL certificate providers worldwide has lost ground for 3 months in a row, from 2.6% to 1.4% in September 2026.

  2. Estimated monthly branded searches for Cloudflare worldwide rose 82.6% over 12 measured months, from 2.2M to 4.1M in September 2026.

  3. Estimated monthly branded searches for Namecheap worldwide fell 21.4% over 12 measured months, from 140 to 110 in September 2026.

  4. Estimated monthly branded searches for Comodo worldwide fell 18.3% over 12 measured months, from 453K to 370K in September 2026.

  5. Estimated monthly branded searches for GlobalSign worldwide fell 18.2% over 12 measured months, from 14.8K to 12.1K in September 2026.

How are Cloudflare’s branded searches counted?

8 search terms

Brandwave collects information about searches that people make online using Cloudflare’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • cloud storage cloudflare
  • cloudflare
  • cloudflare app
  • cloudflare cdn
  • cloudflare cloud storage
  • cloudflare object storage
  • cloudflare software
  • object storage cloudflare

Do you work for Cloudflare? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

Where does Cloudflare compete?

Cloudflare is ranked in 12 competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of searchesRanking
Cloud hosting platforms1st of 831.2%Show ranking
Domain registrars2nd of 1039.1%Show ranking
Edge computing platforms1st of 641.8%Show ranking
Website security platforms2nd of 747.6%Show ranking
Cloud object storage providers1st of 757.5%Show ranking
Cybersecurity vendors1st of 1270.9%Show ranking
DNS management platforms1st of 676%Show ranking
Caching platforms1st of 682.8%Show ranking
SSL certificate providers1st of 788.7%Shown above
Content delivery networks1st of 794.4%Show ranking
DNS providers1st of 691.5%Show ranking
CDN providers1st of 593.8%Show ranking
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