Cloudflare vs Wordfence:Which is more popular by branded search?
In August 2026, Cloudflare had more branded searches than Wordfence among website security platforms worldwide. Cloudflare was estimated to have 4.3M branded searches compared to Wordfence’s 22.2K, and held a 54.8% Share of Search versus Wordfence’s 0.29%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, Cloudflare or Wordfence?
Compare the tools that protect websites from attacks. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Cloudflare, Wordfence. The figures are in the table below the chart.
View monthly share of search table
| Month | Cloudflare | GoDaddy | Sucuri | Wordfence | SiteLock |
|---|---|---|---|---|---|
| Oct 2025 | 39.7% | 58% | 1.9% | 0.38% | 0.08% |
| Nov 2025 | 72.7% | 26.2% | 0.86% | 0.17% | 0.03% |
| Dec 2025 | 54.3% | 43.7% | 1.8% | 0.24% | 0.05% |
| Jan 2026 | 39.7% | 57.6% | 2.3% | 0.31% | 0.05% |
| Feb 2026 | 44.8% | 53% | 1.7% | 0.35% | 0.06% |
| Mar 2026 | 40.3% | 57.7% | 1.6% | 0.31% | 0.06% |
| Apr 2026 | 50% | 48% | 1.6% | 0.32% | 0.05% |
| May 2026 | 50.1% | 47.6% | 1.9% | 0.32% | 0.04% |
| Jun 2026 | 50.4% | 47.7% | 1.6% | 0.32% | 0.03% |
| Jul 2026 | 50.1% | 47.7% | 1.9% | 0.32% | 0.03% |
| Aug 2026 | 54.8% | 43.1% | 1.7% | 0.29% | 0.03% |
| Sep 2026 | — | — | — | — | — |
How has the Cloudflare and Wordfence comparison changed over the last 12 months?
3 findings
- Cloudflare was ahead of Wordfence in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Cloudflare’s estimated Share of Search among website security platforms worldwide moved from 39.7% to 54.8%, and its estimated monthly branded searches moved from 2.3M to 4.3M.
- Across the 11 months ending August 2026, Wordfence’s estimated Share of Search among website security platforms worldwide moved from 0.38% to 0.29%, and its estimated monthly branded searches held steady at 22.2K.
How did search popularity change for website security platforms worldwide in August 2026?
1 change
In August 2026, Cloudflare gained estimated Share of Search among website security platforms worldwide, from 50.1% to 54.8%.
How each brand is measured
Brandwave collects information about searches that people make online using Cloudflare’s and Wordfence’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Cloudflare
11 branded search terms
- cloud storage cloudflare
- cloudflare
- cloudflare app
- cloudflare cdn
- cloudflare cloud storage
- cloudflare com
- cloudflare content delivery network
- cloudflare object storage
- cloudflare r2
- cloudflare software
- object storage cloudflare
Wordfence
1 branded search term
- wordfence
Put your own brand in this comparison
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