Brandwave

Website security platforms:Which brands are most popular in search?

In August 2026, Cloudflare was the most searched among website security platforms worldwide, with an estimated 4.3M branded searches and 54.8% estimated Share of Search within this set. These are worldwide searches for English-language branded terms.

Share of Search, August 2026
  1. Cloudflare54.8%
  2. GoDaddy43.1%
  3. Sucuri1.7%
  4. Wordfence0.29%
  5. SiteLock0.03%

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Share of SearchLeaderboard

Compare the tools that protect websites from attacks. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Share of Search among website security platforms worldwide, by month

Share of Search by month for Cloudflare, GoDaddy. The figures are in the table below the chart.

View monthly share of search table
MonthCloudflareGoDaddySucuriWordfenceSiteLock
Oct 202539.7%58%1.9%0.38%0.08%
Nov 202572.7%26.2%0.86%0.17%0.03%
Dec 202554.3%43.7%1.8%0.24%0.05%
Jan 202639.7%57.6%2.3%0.31%0.05%
Feb 202644.8%53%1.7%0.35%0.06%
Mar 202640.3%57.7%1.6%0.31%0.06%
Apr 202650%48%1.6%0.32%0.05%
May 202650.1%47.6%1.9%0.32%0.04%
Jun 202650.4%47.7%1.6%0.32%0.03%
Jul 202650.1%47.7%1.9%0.32%0.03%
Aug 202654.8%43.1%1.7%0.29%0.03%
Sep 2026—————

This month’s ranking, August 2026

  1. 1.Cloudflare

    54.8%

    Held 1st. 4.3M estimated branded searches, +21% vs prior month. Share +4.8 points.

  2. 2.GoDaddy

    43.1%

    Held 2nd. 3.4M estimated branded searches, 0% vs prior month. Share -4.5 points.

  3. 3.Sucuri

    1.7%

    Held 3rd. 135K estimated branded searches, 0% vs prior month. Share -0.2 points.

  4. 4.Wordfence

    0.29%

    Held 4th. 22.2K estimated branded searches, 0% vs prior month. Share 0 points.

  5. 5.SiteLock

    0.03%

    Held 5th. 2.4K estimated branded searches, 0% vs prior month. Share 0 points.

Compare search popularity between leading brands

Which brand is most popular in search among website security platforms worldwide?

In August 2026, Cloudflare was the most searched among website security platforms worldwide, with an estimated 4.3M branded searches and 54.8% estimated Share of Search within this set. GoDaddy is in 2nd place, 11.7 percentage points behind at 43.1% Share of Search.

Global website security platforms, last 12 months ending September 2026
BrandShare of SearchPeakLowRank
Cloudflare39.7% → 54.8%72.7%Nov 202539.7%Oct 20252nd → 1st
GoDaddy58% → 43.1%58%Oct 202526.2%Nov 20251st → 2nd
Sucuri1.9% → 1.7%2.3%Jan 20260.86%Nov 20253rd
Wordfence0.38% → 0.29%0.38%Oct 20250.17%Nov 20254th
SiteLock0.08% → 0.03%0.08%Oct 20250.03%Aug 20265th

Each finding as a sentence

  • Across the 11 months ending August 2026, Cloudflare’s estimated Share of Search among website security platforms worldwide increased from 39.7% to 54.8%.
  • Across the 11 months ending August 2026, GoDaddy’s estimated Share of Search among website security platforms worldwide decreased from 58% to 43.1%.
  • Across the 11 months ending August 2026, Cloudflare’s estimated Share of Search among website security platforms worldwide peaked at 72.7% in November 2025 and was lowest at 39.7% in October 2025.
  • Across the 11 months ending August 2026, GoDaddy’s estimated Share of Search among website security platforms worldwide peaked at 58% in October 2025 and was lowest at 26.2% in November 2025.
  • Across the 11 months ending August 2026, Sucuri’s estimated Share of Search among website security platforms worldwide peaked at 2.3% in January 2026 and was lowest at 0.86% in November 2025.
  • Across the 11 months ending August 2026, Cloudflare rose from 2nd to 1st among website security platforms worldwide.
  • Across the 11 months ending August 2026, GoDaddy fell from 1st to 2nd among website security platforms worldwide.
  • Across the 11 months ending August 2026, Sucuri, Wordfence and SiteLock held steady: their estimated Share of Search among website security platforms worldwide each moved less than 0.5 percentage points.

How did search popularity change for website security platforms worldwide in August 2026?

  1. In August 2026, Cloudflare gained estimated Share of Search among website security platforms worldwide, from 50.1% to 54.8%.

  2. In August 2026, GoDaddy lost estimated Share of Search among website security platforms worldwide, from 47.7% to 43.1%.

  3. Estimated monthly branded searches for Sucuri worldwide rose 22.7% over 11 measured months, from 110K to 135K in August 2026.

  4. Estimated monthly branded searches for SiteLock worldwide fell 45.5% over 11 measured months, from 4.4K to 2.4K in August 2026.

How the Brand Demand Index is measured

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