AWS WAF vs Wordfence:Which is more popular?
In September 2026, Wordfence had more branded searches than AWS WAF among website security platforms worldwide. Wordfence had about 25,600 branded searches, while AWS WAF had 22,200. Wordfence made up 0.3% of all website security platform searches we track, and AWS WAF accounted for 0.26%. When we asked ChatGPT and Google AI Overviews about website security platforms, Wordfence appeared in three of the five answers and AWS WAF in two. Wordfence was mentioned before AWS WAF in every answer that named either.
Who do people search for more?
Wordfence, about 15% more searches than AWS WAF
Who does AI mention more?
Wordfence, mentioned in 3 of 5 answers, AWS WAF in 2
Who does AI recommend more?
Wordfence, named ahead of AWS WAF in 3 of 3 answers
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Top website security platforms in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Wordfence was mentioned in three out of five: in all three ChatGPT answers, but not in either of the two Google AI Overviews. AWS WAF was mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. Wordfence was listed before AWS WAF in every answer that named either.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
Sucuri4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Cloudflare3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers- Wordfence3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Imperva3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
AWS WAF2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
SiteLock1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers- GoDaddy0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about website security platforms
5 answers
Asked ChatGPT
“Which website security platform should I use?”
Asked ChatGPT
“What are the best website security platforms?”
Asked ChatGPT
“What's the best website security platform for site protection?”
Searched Google, AI Overview
“website security platform”
Searched Google, AI Overview
“website security software”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in the United States on October 19, 2026.
Is AWS WAF or Wordfence more popular in search?
This chart shows how often people search Google for AWS WAF and Wordfence by name. Each line represents a brand's share of searches for all seven website security platforms we track, month by month, from English-language searches worldwide.
Share of searches by month for Wordfence, AWS WAF. The figures are in the table below the chart.
View monthly share of searches table
| Month | GoDaddy | Cloudflare | Sucuri | Wordfence | AWS WAF | Imperva | SiteLock |
|---|---|---|---|---|---|---|---|
| Oct 2025 | 59.9% | 36.8% | 1.9% | 0.43% | 0.44% | 0.44% | 0.07% |
| Nov 2025 | 27.8% | 70.7% | 0.93% | 0.2% | 0.17% | 0.17% | 0.03% |
| Dec 2025 | 45.5% | 51.8% | 1.8% | 0.27% | 0.28% | 0.28% | 0.04% |
| Jan 2026 | 59.2% | 37.4% | 2.4% | 0.35% | 0.3% | 0.3% | 0.05% |
| Feb 2026 | 55.1% | 42% | 1.8% | 0.4% | 0.34% | 0.34% | 0.06% |
| Mar 2026 | 55% | 42.5% | 1.5% | 0.33% | 0.34% | 0.28% | 0.05% |
| Apr 2026 | 50% | 47.2% | 1.7% | 0.37% | 0.38% | 0.31% | 0.04% |
| May 2026 | 49.8% | 47% | 2.1% | 0.36% | 0.31% | 0.31% | 0.03% |
| Jun 2026 | 50% | 47.2% | 1.8% | 0.36% | 0.31% | 0.31% | 0.03% |
| Jul 2026 | 49.6% | 47.3% | 2.1% | 0.37% | 0.31% | 0.26% | 0.03% |
| Aug 2026 | 44.7% | 52.5% | 1.9% | 0.34% | 0.28% | 0.23% | 0.02% |
| Sep 2026 | 49.2% | 47.6% | 2.5% | 0.3% | 0.26% | 0.21% | 0.02% |
How has the AWS WAF and Wordfence comparison changed over the last 12 months?
3 findings
- The lead changed hands 5 times in the 12 months ending September 2026: Wordfence took it in November 2025, AWS WAF took it in December 2025, Wordfence took it in January 2026, AWS WAF took it in March 2026, Wordfence took it in May 2026.
- Across the 12 months ending September 2026, AWS WAF’s share of searches among website security platforms worldwide moved from 0.44% to 0.26%, and its estimated monthly branded searches moved from 27.1K to 22.2K.
- Across the 12 months ending September 2026, Wordfence’s share of searches among website security platforms worldwide moved from 0.43% to 0.3%, and its estimated monthly branded searches moved from 25.9K to 25.6K.
How did search popularity change for website security platforms worldwide in September 2026?
1 change
Estimated monthly branded searches for AWS WAF worldwide fell 18.1% over 12 measured months, from 27.1K to 22.2K in September 2026.
How are branded searches counted?
5 search terms
Brandwave collects information about searches that people make online using AWS WAF’s and Wordfence’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Other head-to-heads among website security platforms
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