Brandwave

How popular isWordfence in search?

In August 2026, there were an estimated 22.2K branded searches for Wordfence worldwide which held steady over the last 11 months. Wordfence holds 0.29% estimated Share of Search among website security platforms worldwide and is ranked 4th of 5 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, August 2026
  1. Cloudflare54.8%
  2. GoDaddy43.1%
  3. Sucuri1.7%
  4. Wordfence0.29%
  5. SiteLock0.03%
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Which website security platforms compete with Wordfence?

Wordfence against website security platforms worldwide, by month

Share of Search by month for Cloudflare, GoDaddy, Wordfence. The figures are in the table below the chart.

View monthly share of search table
MonthCloudflareGoDaddySucuriWordfenceSiteLock
Oct 202539.7%58%1.9%0.38%0.08%
Nov 202572.7%26.2%0.86%0.17%0.03%
Dec 202554.3%43.7%1.8%0.24%0.05%
Jan 202639.7%57.6%2.3%0.31%0.05%
Feb 202644.8%53%1.7%0.35%0.06%
Mar 202640.3%57.7%1.6%0.31%0.06%
Apr 202650%48%1.6%0.32%0.05%
May 202650.1%47.6%1.9%0.32%0.04%
Jun 202650.4%47.7%1.6%0.32%0.03%
Jul 202650.1%47.7%1.9%0.32%0.03%
Aug 202654.8%43.1%1.7%0.29%0.03%
Sep 2026—————
  1. 1.Cloudflare

    54.8%

    Held 1st. 4.3M estimated branded searches, +21% vs prior month. Share +4.8 points.

  2. 2.GoDaddy

    43.1%

    Held 2nd. 3.4M estimated branded searches, 0% vs prior month. Share -4.5 points.

  3. 3.Sucuri

    1.7%

    Held 3rd. 135K estimated branded searches, 0% vs prior month. Share -0.2 points.

  4. 4.Wordfence

    0.29%

    Held 4th. 22.2K estimated branded searches, 0% vs prior month. Share 0 points.

  5. 5.SiteLock

    0.03%

    Held 5th. 2.4K estimated branded searches, 0% vs prior month. Share 0 points.

Compare search popularity between Wordfence and its closest rivals

How has branded search demand for Wordfence changed worldwide over the last 12 months?

  • Across the 11 months ending August 2026, estimated monthly branded searches for Wordfence worldwide held steady at 22.2K.
  • Across the 11 months ending August 2026, Wordfence’s estimated Share of Search among website security platforms worldwide held steady, from 0.38% to 0.29%.

How did search popularity change for website security platforms worldwide in August 2026?

  1. In August 2026, Cloudflare gained estimated Share of Search among website security platforms worldwide, from 50.1% to 54.8%.

  2. In August 2026, GoDaddy lost estimated Share of Search among website security platforms worldwide, from 47.7% to 43.1%.

  3. Estimated monthly branded searches for Sucuri worldwide rose 22.7% over 11 measured months, from 110K to 135K in August 2026.

  4. Estimated monthly branded searches for SiteLock worldwide fell 45.5% over 11 measured months, from 4.4K to 2.4K in August 2026.

How is Wordfence measured?

Brandwave collects information about searches that people make online using Wordfence’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

1 branded search term

  • wordfence

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How the Brand Demand Index is measured

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Is Wordfence your brand?

Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.