How popular isWordfence in search?
In September 2026, there were an estimated 25.6K branded searches for Wordfence worldwide which held steady over the last 12 months. Wordfence holds 10.6% estimated Share of Search among firewall brands worldwide and is ranked 2nd of 3 competitors for search popularity. These are worldwide searches for English-language branded terms.
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Which firewall brands compete with Wordfence?
Share of Search by month for Sucuri, Wordfence. The figures are in the table below the chart.
View monthly share of search table
| Month | Sucuri | Wordfence | MalCare |
|---|---|---|---|
| Oct 2025 | 79.6% | 17.5% | 3% |
| Nov 2025 | 79% | 17.4% | 3.6% |
| Dec 2025 | 84.7% | 12.7% | 2.6% |
| Jan 2026 | 85.2% | 12.6% | 2.2% |
| Feb 2026 | 79.6% | 17.5% | 2.9% |
| Mar 2026 | 79.6% | 17.5% | 2.9% |
| Apr 2026 | 79.9% | 17.3% | 2.9% |
| May 2026 | 83.6% | 14% | 2.4% |
| Jun 2026 | 80.9% | 16.4% | 2.8% |
| Jul 2026 | 82.9% | 14.6% | 2.4% |
| Aug 2026 | 82.9% | 14.6% | 2.4% |
| Sep 2026 | 87.5% | 10.6% | 1.8% |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 87.5% | 211K | +40.8% | +4.6 points | |
| 2, held 2nd | 10.6% | 25.6K | -3% | -4 points | |
| 3, held 3rd | 1.8% | 4.4K | 0% | -0.6 points |
Compare search popularity between Wordfence and its closest rivals
Every comparison with Wordfence
6 comparisons
How has branded search demand for Wordfence changed worldwide over the last 12 months?
3 findings
- Across the 12 months ending September 2026, estimated monthly branded searches for Wordfence worldwide held steady, from 25.9K to 25.6K.
- Across the 12 months ending September 2026, Wordfence’s estimated Share of Search among firewall brands worldwide decreased from 17.5% to 10.6%.
- Across the 12 months ending September 2026, Wordfence’s estimated Share of Search among firewall brands worldwide peaked at 17.5% in February 2026 and was lowest at 10.6% in September 2026.
How did search popularity change for firewall brands worldwide in September 2026?
3 changes
In September 2026, Sucuri gained estimated Share of Search among firewall brands worldwide, from 82.9% to 87.5%.
In September 2026, Wordfence lost estimated Share of Search among firewall brands worldwide, from 14.6% to 10.6%.
In September 2026, MalCare lost estimated Share of Search among firewall brands worldwide, from 2.4% to 1.8%.
Where does Wordfence compete?
| Competitor set | Rank | Share of Search | Ranking |
|---|---|---|---|
| Website security platforms | 4th of 5 | 0.3% | Show ranking |
| WordPress security plugins | 2nd of 4 | 10.5% | Show ranking |
| Firewall brands | 2nd of 3 | 10.6% | Shown above |
How is Wordfence measured?
Brandwave collects information about searches that people make online using Wordfence’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.
4 branded search terms
- word fence
- wordfence
- wordfence plugin
- wordfence security
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Is Wordfence your brand?
Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.