Brandwave

Firewall brands:Which are searched most?

In September 2026, Sucuri was the most searched among firewall brands worldwide, with an estimated 211K branded searches and 87.5% estimated Share of Search within this set. These are worldwide searches for English-language branded terms.

Share of Search, September 2026
  1. Sucuri87.5%
  2. Wordfence10.6%
  3. MalCare1.8%

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Share of SearchLeaderboard

Compare the firewall brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Share of Search among firewall brands worldwide, by month

Share of Search by month for Sucuri, Wordfence. The figures are in the table below the chart.

View monthly share of search table
MonthSucuriWordfenceMalCare
Oct 202579.6%17.5%3%
Nov 202579%17.4%3.6%
Dec 202584.7%12.7%2.6%
Jan 202685.2%12.6%2.2%
Feb 202679.6%17.5%2.9%
Mar 202679.6%17.5%2.9%
Apr 202679.9%17.3%2.9%
May 202683.6%14%2.4%
Jun 202680.9%16.4%2.8%
Jul 202682.9%14.6%2.4%
Aug 202682.9%14.6%2.4%
Sep 202687.5%10.6%1.8%

This month’s ranking, September 2026

  1. 1.Sucuri

    87.5%

    Held 1st. 211K estimated branded searches, +40.8% vs prior month. Share +4.6 points.

  2. 2.Wordfence

    10.6%

    Held 2nd. 25.6K estimated branded searches, -3% vs prior month. Share -4 points.

  3. 3.MalCare

    1.8%

    Held 3rd. 4.4K estimated branded searches, 0% vs prior month. Share -0.6 points.

Compare search popularity between leading brands

Which brand is most popular in search among firewall brands worldwide?

In September 2026, Sucuri was the most searched among firewall brands worldwide, with an estimated 211K branded searches and 87.5% estimated Share of Search within this set. Wordfence is in 2nd place, 76.9 percentage points behind at 10.6% Share of Search.

Global firewall brands, last 12 months ending September 2026
BrandShare of SearchPeakLowRank
Sucuri79.6% → 87.5%87.5%Sep 202679%Nov 20251st
Wordfence17.5% → 10.6%17.5%Feb 202610.6%Sep 20262nd
MalCare3% → 1.8%3.6%Nov 20251.8%Sep 20263rd

Each finding as a sentence

  • Across the 12 months ending September 2026, Sucuri’s estimated Share of Search among firewall brands worldwide increased from 79.6% to 87.5%.
  • Across the 12 months ending September 2026, Wordfence’s estimated Share of Search among firewall brands worldwide decreased from 17.5% to 10.6%.
  • Across the 12 months ending September 2026, MalCare’s estimated Share of Search among firewall brands worldwide decreased from 3% to 1.8%.
  • Across the 12 months ending September 2026, Sucuri’s estimated Share of Search among firewall brands worldwide peaked at 87.5% in September 2026 and was lowest at 79% in November 2025.
  • Across the 12 months ending September 2026, Wordfence’s estimated Share of Search among firewall brands worldwide peaked at 17.5% in February 2026 and was lowest at 10.6% in September 2026.
  • Across the 12 months ending September 2026, MalCare’s estimated Share of Search among firewall brands worldwide peaked at 3.6% in November 2025 and was lowest at 1.8% in September 2026.

How did search popularity change for firewall brands worldwide in September 2026?

  1. In September 2026, Sucuri gained estimated Share of Search among firewall brands worldwide, from 82.9% to 87.5%.

  2. In September 2026, Wordfence lost estimated Share of Search among firewall brands worldwide, from 14.6% to 10.6%.

  3. In September 2026, MalCare lost estimated Share of Search among firewall brands worldwide, from 2.4% to 1.8%.

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