Brandwave

How popular isWordfence in search?

In September 2026, there were an estimated 25.6K branded searches for Wordfence worldwide which held steady over the last 12 months. Wordfence holds 10.5% estimated Share of Search among WordPress security plugins worldwide and is ranked 2nd of 4 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, September 2026
  1. Sucuri86.3%
  2. Wordfence10.5%
  3. MalCare1.8%
  4. Patchstack1.5%
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Which WordPress security plugins compete with Wordfence?

Wordfence against WordPress security plugins worldwide, by month

Share of Search by month for Sucuri, Wordfence. The figures are in the table below the chart.

View monthly share of search table
MonthSucuriWordfenceMalCarePatchstack
Oct 202578.3%17.2%2.9%1.6%
Nov 202577.8%17.1%3.5%1.6%
Dec 202583.7%12.6%2.6%1.1%
Jan 202684.2%12.5%2.1%1.2%
Feb 202678.3%17.2%2.9%1.6%
Mar 202678.1%17.2%2.9%1.9%
Apr 202678%16.9%2.8%2.3%
May 202682.3%13.8%2.4%1.6%
Jun 202679.4%16.1%2.7%1.8%
Jul 202681.3%14.3%2.4%2%
Aug 202681%14.3%2.4%2.4%
Sep 202686.3%10.5%1.8%1.5%

  1. 1.Sucuri

    86.3%

    Held 1st. 211K estimated branded searches, +40.8% vs prior month. Share +5.3 points.

  2. 2.Wordfence

    10.5%

    Held 2nd. 25.6K estimated branded searches, -3% vs prior month. Share -3.8 points.

  3. 3.MalCare

    1.8%

    Held 3rd. 4.4K estimated branded searches, 0% vs prior month. Share -0.6 points.

  4. 4.Patchstack

    1.5%

    Held 4th. 3.6K estimated branded searches, -18.2% vs prior month. Share -0.9 points.

Compare search popularity between Wordfence and its closest rivals

Every comparison with Wordfence

How has branded search demand for Wordfence changed worldwide over the last 12 months?

  • Across the 12 months ending September 2026, estimated monthly branded searches for Wordfence worldwide held steady, from 25.9K to 25.6K.
  • Across the 12 months ending September 2026, Wordfence’s estimated Share of Search among WordPress security plugins worldwide decreased from 17.2% to 10.5%.
  • Across the 12 months ending September 2026, Wordfence’s estimated Share of Search among WordPress security plugins worldwide peaked at 17.2% in February 2026 and was lowest at 10.5% in September 2026.

How did search popularity change for WordPress security plugins worldwide in September 2026?

  1. In September 2026, Sucuri gained estimated Share of Search among WordPress security plugins worldwide, from 81% to 86.3%.

  2. In September 2026, Wordfence lost estimated Share of Search among WordPress security plugins worldwide, from 14.3% to 10.5%.

  3. In September 2026, Patchstack lost estimated Share of Search among WordPress security plugins worldwide, from 2.4% to 1.5%.

  4. In September 2026, MalCare lost estimated Share of Search among WordPress security plugins worldwide, from 2.4% to 1.8%.

Where does Wordfence compete?

Wordfence is ranked in three competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of SearchRanking
Website security platforms4th of 50.29%Show ranking
Firewall brands4th of 50.97%Show ranking
WordPress security plugins2nd of 410.5%Shown above

How is Wordfence measured?

Brandwave collects information about searches that people make online using Wordfence’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

4 branded search terms

  • word fence
  • wordfence
  • wordfence plugin
  • wordfence security

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How the Brand Demand Index is measured

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