Brandwave

How popular isAWS WAF?

In September 2026, people searched for AWS WAF by name about 22,200 times worldwide, an 18.1% decrease from the previous year. These searches made up 0.26% of all global website security platform searches, placing AWS WAF fifth out of seven platforms. When we asked both ChatGPT and Google AI Overviews about website security platforms, AWS WAF appeared in two of the five answers and was the fifth most recommended of the seven.

Search and AI answers in September 2026

AWS WAF is the fifth most searched of 7 competitors and the fifth most recommended in AI answers.

  1. GoDaddyShare of searches 49.2%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
  2. CloudflareShare of searches 47.6%Mentioned in 3 of 5 AI answersPlace in AI recommendations 1st
  3. SucuriShare of searches 2.5%Mentioned in 4 of 5 AI answersPlace in AI recommendations 2nd
  4. WordfenceShare of searches 0.3%Mentioned in 3 of 5 AI answersPlace in AI recommendations 3rd
  5. AWS WAFShare of searches 0.26%Mentioned in 2 of 5 AI answersPlace in AI recommendations 5th

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Top website security platforms in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, AWS WAF was mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. AWS WAF is the fifth most recommended of the seven.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Cloudflare1st
  2. Sucuri2nd
  3. Wordfence3rd
  4. Imperva4th
  5. AWS WAF5th
  6. SiteLock6th
  7. GoDaddy–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Sucuri4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Cloudflare3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Wordfence3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Imperva3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • AWS WAF2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • SiteLock1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • GoDaddy0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about website security platforms

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 19, 2026.

Which website security platforms compete with AWS WAF?

AWS WAF against website security platforms worldwide, by month

Share of searches by month for GoDaddy, Cloudflare, Sucuri, AWS WAF. The figures are in the table below the chart.

View monthly share of searches table
MonthGoDaddyCloudflareSucuriWordfenceAWS WAFImpervaSiteLock
Oct 202559.9%36.8%1.9%0.43%0.44%0.44%0.07%
Nov 202527.8%70.7%0.93%0.2%0.17%0.17%0.03%
Dec 202545.5%51.8%1.8%0.27%0.28%0.28%0.04%
Jan 202659.2%37.4%2.4%0.35%0.3%0.3%0.05%
Feb 202655.1%42%1.8%0.4%0.34%0.34%0.06%
Mar 202655%42.5%1.5%0.33%0.34%0.28%0.05%
Apr 202650%47.2%1.7%0.37%0.38%0.31%0.04%
May 202649.8%47%2.1%0.36%0.31%0.31%0.03%
Jun 202650%47.2%1.8%0.36%0.31%0.31%0.03%
Jul 202649.6%47.3%2.1%0.37%0.31%0.26%0.03%
Aug 202644.7%52.5%1.9%0.34%0.28%0.23%0.02%
Sep 202649.2%47.6%2.5%0.3%0.26%0.21%0.02%

  1. 1.GoDaddy

    49.2%

    Moved from 2nd to 1st. 4.2M estimated branded searches, +21.2% vs prior month. Share +4.4 points.

  2. 2.Cloudflare

    47.6%

    Moved from 1st to 2nd. 4.1M estimated branded searches, 0% vs prior month. Share -4.9 points.

  3. 3.Sucuri

    2.5%

    Held 3rd. 211K estimated branded searches, +40.8% vs prior month. Share +0.5 points.

  4. 4.Wordfence

    0.3%

    Held 4th. 25.6K estimated branded searches, -3% vs prior month. Share 0 points.

  5. 5.AWS WAF

    0.26%

    Held 5th. 22.2K estimated branded searches, 0% vs prior month. Share 0 points.

  6. 6.Imperva

    0.21%

    Held 6th. 18.1K estimated branded searches, 0% vs prior month. Share 0 points.

  7. 7.SiteLock

    0.02%

    Held 7th. 1.9K estimated branded searches, 0% vs prior month. Share 0 points.

Compare popularity between AWS WAF and its closest rivals

Every comparison with AWS WAF

6 comparisons

How has branded search demand for AWS WAF changed worldwide over the last 12 months?

2 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for AWS WAF worldwide fell from 27.1K to 22.2K.
  • Across the 12 months ending September 2026, AWS WAF fell from 4th to 5th among website security platforms worldwide.

How did search popularity change for website security platforms worldwide in September 2026?

6 changes

  1. In September 2026, GoDaddy overtook Cloudflare to become the leader among website security platforms worldwide, with 49.2% of the searches.

  2. In September 2026, Sucuri gained share of searches among website security platforms worldwide, from 1.9% to 2.5%.

  3. In September 2026, Cloudflare lost share of searches among website security platforms worldwide, from 52.5% to 47.6%.

  4. Estimated monthly branded searches for SiteLock worldwide fell 56.8% over 12 measured months, from 4.4K to 1.9K in September 2026.

  5. Estimated monthly branded searches for Imperva worldwide fell 33.2% over 12 measured months, from 27.1K to 18.1K in September 2026.

  6. Estimated monthly branded searches for AWS WAF worldwide fell 18.1% over 12 measured months, from 27.1K to 22.2K in September 2026.

How are AWS WAF’s branded searches counted?

1 search term

Brandwave collects information about searches that people make online using AWS WAF’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • aws waf

How the Brand Demand Index is measured

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