Brandwave

AWS WAF vs SiteLock:Which is more popular?

In September 2026, AWS WAF had more branded searches than SiteLock among website security platforms worldwide. AWS WAF had about 22,200 branded searches, while SiteLock had 1,900. AWS WAF made up 0.26% of all website security platform searches we track, and SiteLock accounted for 0.02%. When we asked ChatGPT and Google AI Overviews about website security platforms, AWS WAF appeared in two of the five answers and SiteLock in one. AWS WAF was mentioned before SiteLock in two out of three answers that named either.

Among website security platforms worldwide in September 2026

Who do people search for more?

AWS WAF, about 12 searches for every 1 for SiteLock

AWS WAF 22.2K searchesSiteLock 1.9K searches

Who does AI mention more?

AWS WAF, mentioned in 2 of 5 answers, SiteLock in 1

AWS WAF in 2 of 5SiteLock in 1 of 5

Who does AI recommend more?

AWS WAF, named ahead of SiteLock in 2 of 3 answers

AWS WAF first in 2SiteLock first in 1

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Top website security platforms in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, AWS WAF was mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. SiteLock was mentioned in one out of five: not in any of the three ChatGPT answers, but in one of the two Google AI Overviews. AWS WAF was listed before SiteLock in two out of three answers that named either.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Cloudflare1st
  2. Sucuri2nd
  3. Wordfence3rd
  4. Imperva4th
  5. AWS WAF5th
  6. SiteLock6th
  7. GoDaddy–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Sucuri4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Cloudflare3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Wordfence3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Imperva3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • AWS WAF2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • SiteLock1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • GoDaddy0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about website security platforms

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 19, 2026.

Is AWS WAF or SiteLock more popular in search?

This chart shows how often people search Google for AWS WAF and SiteLock by name. Each line represents a brand's share of searches for all seven website security platforms we track, month by month, from English-language searches worldwide.

AWS WAF and SiteLock among website security platforms worldwide, by month

Share of searches by month for AWS WAF, SiteLock. The figures are in the table below the chart.

View monthly share of searches table
MonthGoDaddyCloudflareSucuriWordfenceAWS WAFImpervaSiteLock
Oct 202559.9%36.8%1.9%0.43%0.44%0.44%0.07%
Nov 202527.8%70.7%0.93%0.2%0.17%0.17%0.03%
Dec 202545.5%51.8%1.8%0.27%0.28%0.28%0.04%
Jan 202659.2%37.4%2.4%0.35%0.3%0.3%0.05%
Feb 202655.1%42%1.8%0.4%0.34%0.34%0.06%
Mar 202655%42.5%1.5%0.33%0.34%0.28%0.05%
Apr 202650%47.2%1.7%0.37%0.38%0.31%0.04%
May 202649.8%47%2.1%0.36%0.31%0.31%0.03%
Jun 202650%47.2%1.8%0.36%0.31%0.31%0.03%
Jul 202649.6%47.3%2.1%0.37%0.31%0.26%0.03%
Aug 202644.7%52.5%1.9%0.34%0.28%0.23%0.02%
Sep 202649.2%47.6%2.5%0.3%0.26%0.21%0.02%

How has the AWS WAF and SiteLock comparison changed over the last 12 months?

3 findings
  • AWS WAF was ahead of SiteLock in every measured month of the 12 months ending September 2026.
  • Across the 12 months ending September 2026, AWS WAF’s share of searches among website security platforms worldwide moved from 0.44% to 0.26%, and its estimated monthly branded searches moved from 27.1K to 22.2K.
  • Across the 12 months ending September 2026, SiteLock’s share of searches among website security platforms worldwide moved from 0.07% to 0.02%, and its estimated monthly branded searches moved from 4.4K to 1.9K.

How did search popularity change for website security platforms worldwide in September 2026?

2 changes

  1. Estimated monthly branded searches for SiteLock worldwide fell 56.8% over 12 measured months, from 4.4K to 1.9K in September 2026.

  2. Estimated monthly branded searches for AWS WAF worldwide fell 18.1% over 12 measured months, from 27.1K to 22.2K in September 2026.

How are branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using AWS WAF’s and SiteLock’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

AWS WAF

1 branded search term

  • aws waf

SiteLock

1 branded search term

  • sitelock

How the Brand Demand Index is measured

Other head-to-heads among website security platforms

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