AWS WAF vs GoDaddy:Which is more popular?

Name: AWS WAF vs GoDaddy: Which is searched more?
Creator: Brandwave
License: https://creativecommons.org/licenses/by/4.0/

In September 2026, GoDaddy had more branded searches than AWS WAF among website security platforms worldwide. GoDaddy had about 4.2 million branded searches, while AWS WAF had 22,200. GoDaddy made up 49.2% of all website security platform searches we track, and AWS WAF accounted for 0.26%. When we asked ChatGPT and Google AI Overviews about website security platforms, AWS WAF appeared in two of the five answers and GoDaddy in none.

Among website security platforms worldwide in September 2026

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Top website security platforms in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, AWS WAF was mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. GoDaddy did not appear in any of the five answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

How many AI answers named each brand
Brand	ChatGPT	Google	Answers that named it
Sucuri	Named in 3 of 3 ChatGPT answers	Named in 1 of 2 Google AI Overviews	4 of 5
Cloudflare	Named in 3 of 3 ChatGPT answers	Named in 0 of 2 Google AI Overviews	3 of 5
Wordfence	Named in 3 of 3 ChatGPT answers	Named in 0 of 2 Google AI Overviews	3 of 5
Imperva	Named in 2 of 3 ChatGPT answers	Named in 1 of 2 Google AI Overviews	3 of 5
AWS WAF	Named in 2 of 3 ChatGPT answers	Named in 0 of 2 Google AI Overviews	2 of 5
SiteLock	Named in 0 of 3 ChatGPT answers	Named in 1 of 2 Google AI Overviews	1 of 5
GoDaddy	Named in 0 of 3 ChatGPT answers	Named in 0 of 2 Google AI Overviews	0 of 5

Sucuri4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Cloudflare3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Wordfence3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Imperva3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
AWS WAF2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
SiteLock1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
GoDaddy0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about website security platforms

5 answers

Asked ChatGPT
“Which website security platform should I use?”
1. 1Cloudflare
2. 2Wordfence
3. 3Sucuri
4. 4AWS WAF
Asked ChatGPT
“What are the best website security platforms?”
1. 1Cloudflare
2. 2Wordfence
3. 3Sucuri
4. 4AWS WAF
5. 5Imperva
Asked ChatGPT
“What's the best website security platform for site protection?”
1. 1Cloudflare
2. 2Wordfence
3. 3Sucuri
4. 4Imperva
Searched Google, AI Overview
“website security platform”
1. 1Sucuri
2. 2Imperva
3. 3SiteLock
Searched Google, AI Overview
“website security software”

Not named in any answer:

GoDaddy

Brands are shown in the order each answer named them. The survey took place in the United States on October 19, 2026.

Is AWS WAF or GoDaddy more popular in search?

This chart shows how often people search Google for AWS WAF and GoDaddy by name. Each line represents a brand's share of searches for all seven website security platforms we track, month by month, from English-language searches worldwide.

AWS WAF and GoDaddy among website security platforms worldwide, by month

Month	GoDaddy	Cloudflare	Sucuri	Wordfence	AWS WAF	Imperva	SiteLock
Oct 2025	59.9%	36.8%	1.9%	0.43%	0.44%	0.44%	0.07%
Nov 2025	27.8%	70.7%	0.93%	0.2%	0.17%	0.17%	0.03%
Dec 2025	45.5%	51.8%	1.8%	0.27%	0.28%	0.28%	0.04%
Jan 2026	59.2%	37.4%	2.4%	0.35%	0.3%	0.3%	0.05%
Feb 2026	55.1%	42%	1.8%	0.4%	0.34%	0.34%	0.06%
Mar 2026	55%	42.5%	1.5%	0.33%	0.34%	0.28%	0.05%
Apr 2026	50%	47.2%	1.7%	0.37%	0.38%	0.31%	0.04%
May 2026	49.8%	47%	2.1%	0.36%	0.31%	0.31%	0.03%
Jun 2026	50%	47.2%	1.8%	0.36%	0.31%	0.31%	0.03%
Jul 2026	49.6%	47.3%	2.1%	0.37%	0.31%	0.26%	0.03%
Aug 2026	44.7%	52.5%	1.9%	0.34%	0.28%	0.23%	0.02%
Sep 2026	49.2%	47.6%	2.5%	0.3%	0.26%	0.21%	0.02%

How has the AWS WAF and GoDaddy comparison changed over the last 12 months?

3 findings

GoDaddy was ahead of AWS WAF in every measured month of the 12 months ending September 2026.
Across the 12 months ending September 2026, AWS WAF’s share of searches among website security platforms worldwide moved from 0.44% to 0.26%, and its estimated monthly branded searches moved from 27.1K to 22.2K.
Across the 12 months ending September 2026, GoDaddy’s share of searches among website security platforms worldwide moved from 59.9% to 49.2%, and its estimated monthly branded searches moved from 3.7M to 4.2M.

How did search popularity change for website security platforms worldwide in September 2026?

2 changes

In September 2026, GoDaddy overtook Cloudflare to become the leader among website security platforms worldwide, with 49.2% of the searches.
Estimated monthly branded searches for AWS WAF worldwide fell 18.1% over 12 measured months, from 27.1K to 22.2K in September 2026.

How are branded searches counted?

3 search terms

Brandwave collects information about searches that people make online using AWS WAF’s and GoDaddy’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.