Brandwave

Cloudflare vs Imperva:Which is more popular?

In September 2026, Cloudflare had more branded searches than Imperva among website security platforms worldwide. Cloudflare had about 4.1 million branded searches, while Imperva had 18,100. Cloudflare made up 47.6% of all website security platform searches we track, and Imperva accounted for 0.21%. When we asked ChatGPT and Google AI Overviews about website security platforms, Cloudflare and Imperva each appeared in three of the five answers. Cloudflare was mentioned before Imperva in three out of four answers.

Among website security platforms worldwide in September 2026

Who do people search for more?

Cloudflare, about 226 searches for every 1 for Imperva

Cloudflare 4.1M searchesImperva 18.1K searches

Who does AI mention more?

Both were mentioned in 3 of 5 answers.

Cloudflare in 3 of 5Imperva in 3 of 5

Who does AI recommend more?

Cloudflare, named ahead of Imperva in 3 of 4 answers

Cloudflare first in 3Imperva first in 1

Follow Cloudflare vs Imperva and get free monthly updates on what changed

By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy

Track your brand against a rival →

Top website security platforms in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Cloudflare was mentioned in three out of five: in all three ChatGPT answers, but not in either of the two Google AI Overviews. Imperva was mentioned in three out of five: in two of the three ChatGPT answers and in one of the two Google AI Overviews. Cloudflare was listed before Imperva in three out of four answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Cloudflare1st
  2. Sucuri2nd
  3. Wordfence3rd
  4. Imperva4th
  5. AWS WAF5th
  6. SiteLock6th
  7. GoDaddy–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Sucuri4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Cloudflare3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Wordfence3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Imperva3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • AWS WAF2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • SiteLock1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • GoDaddy0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about website security platforms

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 19, 2026.

Is Cloudflare or Imperva more popular in search?

This chart shows how often people search Google for Cloudflare and Imperva by name. Each line represents a brand's share of searches for all seven website security platforms we track, month by month, from English-language searches worldwide.

Cloudflare and Imperva among website security platforms worldwide, by month

Share of searches by month for Cloudflare, Imperva. The figures are in the table below the chart.

View monthly share of searches table
MonthGoDaddyCloudflareSucuriWordfenceAWS WAFImpervaSiteLock
Oct 202559.9%36.8%1.9%0.43%0.44%0.44%0.07%
Nov 202527.8%70.7%0.93%0.2%0.17%0.17%0.03%
Dec 202545.5%51.8%1.8%0.27%0.28%0.28%0.04%
Jan 202659.2%37.4%2.4%0.35%0.3%0.3%0.05%
Feb 202655.1%42%1.8%0.4%0.34%0.34%0.06%
Mar 202655%42.5%1.5%0.33%0.34%0.28%0.05%
Apr 202650%47.2%1.7%0.37%0.38%0.31%0.04%
May 202649.8%47%2.1%0.36%0.31%0.31%0.03%
Jun 202650%47.2%1.8%0.36%0.31%0.31%0.03%
Jul 202649.6%47.3%2.1%0.37%0.31%0.26%0.03%
Aug 202644.7%52.5%1.9%0.34%0.28%0.23%0.02%
Sep 202649.2%47.6%2.5%0.3%0.26%0.21%0.02%

How has the Cloudflare and Imperva comparison changed over the last 12 months?

3 findings

How did search popularity change for website security platforms worldwide in September 2026?

3 changes

  1. In September 2026, GoDaddy overtook Cloudflare to become the leader among website security platforms worldwide, with 49.2% of the searches.

  2. In September 2026, Cloudflare lost share of searches among website security platforms worldwide, from 52.5% to 47.6%.

  3. Estimated monthly branded searches for Imperva worldwide fell 33.2% over 12 measured months, from 27.1K to 18.1K in September 2026.

How are branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using Cloudflare’s and Imperva’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Cloudflare

1 branded search term

  • cloudflare

Imperva

1 branded search term

  • imperva

How the Brand Demand Index is measured

Other head-to-heads among website security platforms

Creator with pink hair and a pink jacket

Put your own brand in this comparison

Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.

Start free