Brandwave

How popular isCloudflare?

In September 2026, people searched for Cloudflare by name about 4.3 million times worldwide, an 88.6% increase from the previous year. These searches made up 39.1% of all global domain registrar searches, placing Cloudflare second out of ten registrars. When we asked both ChatGPT and Google AI Overviews about domain registrars, Cloudflare appeared in all answers and was the most recommended of the ten.

Search and AI answers in September 2026

Cloudflare is the second most searched of 10 competitors and the most recommended in AI answers.

  1. GoDaddyShare of searches 40.4%Mentioned in 2 of 5 AI answersPlace in AI recommendations 5th
  2. CloudflareShare of searches 39.1%Mentioned in 5 of 5 AI answersPlace in AI recommendations 1st
  3. NamecheapShare of searches 12%Mentioned in 5 of 5 AI answersPlace in AI recommendations 3rd
  4. PorkbunShare of searches 2.6%Mentioned in 4 of 5 AI answersPlace in AI recommendations 2nd
  5. HoverShare of searches 2.4%Mentioned in 0 of 5 AI answersPlace in AI recommendations –

+5 more

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Top domain registrars in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Cloudflare appeared in all five answers. Cloudflare is the most recommended of the ten.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Cloudflare1st
  2. Porkbun2nd
  3. Namecheap3rd
  4. Spaceship4th
  5. GoDaddy5th
  6. Dynadot6th
  7. Hover–
  8. Bluehost–
  9. NameSilo–
  10. Name.com–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Cloudflare5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Namecheap5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Porkbun4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Spaceship3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • GoDaddy2 of 5Named in 0 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Dynadot1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Hover0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Bluehost0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • NameSilo0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Name.com0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about domain registrars

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 20, 2026.

Which domain registrars compete with Cloudflare?

Cloudflare against domain registrars worldwide, by month

Share of searches by month for GoDaddy, Cloudflare, Namecheap, Porkbun, Hover. The figures are in the table below the chart.

View monthly share of searches table
MonthGoDaddyCloudflareNamecheapPorkbunHoverBluehostDynadotNameSiloSpaceshipName.com
Oct 202548.3%29.6%13.6%2%2.2%2.7%0.81%0.54%0.18%0.2%
Nov 202525%63.4%7.1%1%1.1%1.4%0.43%0.28%0.1%0.1%
Dec 202538.4%43.7%11%1.6%1.8%2.1%0.66%0.44%0.15%0.16%
Jan 202647.7%30.1%13.8%2%2.7%2.2%0.68%0.45%0.18%0.16%
Feb 202643.4%33.1%15.2%2.2%2%2.4%0.74%0.4%0.24%0.18%
Mar 202644.6%34.5%13.3%2.3%1.7%2.1%0.64%0.42%0.25%0.15%
Apr 202638.7%36.5%16.9%2.4%1.8%2.2%0.67%0.44%0.27%0.2%
May 202639.8%37.6%14.4%2.5%1.9%2.3%0.69%0.46%0.28%0.21%
Jun 202640.1%37.9%14.4%2.6%1.5%1.9%0.7%0.46%0.27%0.25%
Jul 202639.8%38%14.4%2.6%1.5%1.9%0.85%0.46%0.33%0.21%
Aug 202635.1%41.2%15.6%2.8%1.7%2%0.76%0.41%0.3%0.23%
Sep 202640.4%39.1%12%2.6%2.4%1.9%0.72%0.39%0.34%0.17%

  1. 1.GoDaddy

    40.4%

    Moved from 2nd to 1st. 4.2M estimated branded searches, +21.2% vs prior month. Share +5.3 points.

  2. 2.Cloudflare

    39.1%

    Moved from 1st to 2nd. 4.1M estimated branded searches, 0% vs prior month. Share -2.1 points.

  3. 3.Namecheap

    12%

    Held 3rd. 1.3M estimated branded searches, -18.7% vs prior month. Share -3.6 points.

  4. 4.Porkbun

    2.6%

    Held 4th. 274K estimated branded searches, 0% vs prior month. Share -0.1 points.

  5. 5.Hover

    2.4%

    Moved from 6th to 5th. 246K estimated branded searches, +49.1% vs prior month. Share +0.7 points.

  6. 6.Bluehost

    1.9%

    Moved from 5th to 6th. 201K estimated branded searches, 0% vs prior month. Share -0.1 points.

  7. 7.Dynadot

    0.72%

    Held 7th. 75.7K estimated branded searches, +0.03% vs prior month. Share 0 points.

  8. 8.NameSilo

    0.39%

    Held 8th. 40.8K estimated branded searches, 0% vs prior month. Share 0 points.

  9. 9.Spaceship

    0.34%

    Held 9th. 35.5K estimated branded searches, +20.3% vs prior month. Share 0 points.

  10. 10.Name.com

    0.17%

    Held 10th. 18.3K estimated branded searches, -18.3% vs prior month. Share -0.1 points.

Compare popularity between Cloudflare and its closest rivals

Every comparison with Cloudflare

61 comparisons

How has branded search demand for Cloudflare changed worldwide over the last 12 months?

3 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for Cloudflare worldwide rose from 2.3M to 4.3M.
  • Across the 12 months ending September 2026, Cloudflare’s share of searches among domain registrars worldwide increased from 29.6% to 39.1%.
  • Across the 12 months ending September 2026, Cloudflare’s share of searches among domain registrars worldwide peaked at 63.4% in November 2025 and was lowest at 29.6% in October 2025.

How did search popularity change for domain registrars worldwide in September 2026?

6 changes

  1. In September 2026, GoDaddy overtook Cloudflare to become the leader among domain registrars worldwide, with 40.4% of the searches.

  2. In September 2026, Hover overtook Bluehost to rank 5th among domain registrars worldwide, with 2.4% of the searches.

  3. In September 2026, Namecheap lost share of searches among domain registrars worldwide, from 15.6% to 12%.

  4. In September 2026, Cloudflare lost share of searches among domain registrars worldwide, from 41.2% to 39.1%.

  5. Estimated monthly branded searches for Spaceship worldwide rose 159.1% over 12 measured months, from 13.7K to 35.5K in September 2026.

  6. Estimated monthly branded searches for Porkbun worldwide rose 85.6% over 12 measured months, from 148K to 274K in September 2026.

How are Cloudflare’s branded searches counted?

8 search terms

Brandwave collects information about searches that people make online using Cloudflare’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • cloud storage cloudflare
  • cloudflare
  • cloudflare app
  • cloudflare cdn
  • cloudflare cloud storage
  • cloudflare object storage
  • cloudflare software
  • object storage cloudflare

Do you work for Cloudflare? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

Where does Cloudflare compete?

Cloudflare is ranked in 12 competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of searchesRanking
Cloud hosting platforms1st of 831.2%Show ranking
Domain registrars2nd of 1039.1%Shown above
Edge computing platforms1st of 641.8%Show ranking
Website security platforms2nd of 747.6%Show ranking
Cloud object storage providers1st of 757.5%Show ranking
Cybersecurity vendors1st of 1270.9%Show ranking
DNS management platforms1st of 676%Show ranking
Caching platforms1st of 682.8%Show ranking
SSL certificate providers1st of 788.7%Show ranking
Content delivery networks1st of 794.4%Show ranking
DNS providers1st of 691.5%Show ranking
CDN providers1st of 593.8%Show ranking
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