Brandwave

How popular isBluehost in search?

In September 2026, people searched for Bluehost by name about 201,000 times worldwide, about the same as the previous year. These searches made up 1.9% of all global domain registrar searches, placing Bluehost sixth out of ten registrars. These are worldwide searches for English-language branded terms.

Share of searches, September 2026
  1. GoDaddy40.4%
  2. Cloudflare39.1%
  3. Namecheap12%
  4. Porkbun2.6%
  5. Hover2.4%
  6. Bluehost1.9%
  7. Dynadot0.72%
  8. NameSilo0.39%
  9. Spaceship0.34%
  10. Name.com0.17%
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Which domain registrars compete with Bluehost?

Bluehost against domain registrars worldwide, by month

Share of searches by month for GoDaddy, Cloudflare, Namecheap, Porkbun, Hover, Bluehost. The figures are in the table below the chart.

View monthly share of searches table
MonthGoDaddyCloudflareNamecheapPorkbunHoverBluehostDynadotNameSiloSpaceshipName.com
Oct 202548.3%29.6%13.6%2%2.2%2.7%0.81%0.54%0.18%0.2%
Nov 202525%63.4%7.1%1%1.1%1.4%0.43%0.28%0.1%0.1%
Dec 202538.4%43.7%11%1.6%1.8%2.1%0.66%0.44%0.15%0.16%
Jan 202647.7%30.1%13.8%2%2.7%2.2%0.68%0.45%0.18%0.16%
Feb 202643.4%33.1%15.2%2.2%2%2.4%0.74%0.4%0.24%0.18%
Mar 202644.6%34.5%13.3%2.3%1.7%2.1%0.64%0.42%0.25%0.15%
Apr 202638.7%36.5%16.9%2.4%1.8%2.2%0.67%0.44%0.27%0.2%
May 202639.8%37.6%14.4%2.5%1.9%2.3%0.69%0.46%0.28%0.21%
Jun 202640.1%37.9%14.4%2.6%1.5%1.9%0.7%0.46%0.27%0.25%
Jul 202639.8%38%14.4%2.6%1.5%1.9%0.85%0.46%0.33%0.21%
Aug 202635.1%41.2%15.6%2.8%1.7%2%0.76%0.41%0.3%0.23%
Sep 202640.4%39.1%12%2.6%2.4%1.9%0.72%0.39%0.34%0.17%

  1. 1.GoDaddy

    40.4%

    Moved from 2nd to 1st. 4.2M estimated branded searches, +21.2% vs prior month. Share +5.3 points.

  2. 2.Cloudflare

    39.1%

    Moved from 1st to 2nd. 4.1M estimated branded searches, 0% vs prior month. Share -2.1 points.

  3. 3.Namecheap

    12%

    Held 3rd. 1.3M estimated branded searches, -18.7% vs prior month. Share -3.6 points.

  4. 4.Porkbun

    2.6%

    Held 4th. 274K estimated branded searches, 0% vs prior month. Share -0.1 points.

  5. 5.Hover

    2.4%

    Moved from 6th to 5th. 246K estimated branded searches, +49.1% vs prior month. Share +0.7 points.

  6. 6.Bluehost

    1.9%

    Moved from 5th to 6th. 201K estimated branded searches, 0% vs prior month. Share -0.1 points.

  7. 7.Dynadot

    0.72%

    Held 7th. 75.7K estimated branded searches, +0.03% vs prior month. Share 0 points.

  8. 8.NameSilo

    0.39%

    Held 8th. 40.8K estimated branded searches, 0% vs prior month. Share 0 points.

  9. 9.Spaceship

    0.34%

    Held 9th. 35.5K estimated branded searches, +20.3% vs prior month. Share 0 points.

  10. 10.Name.com

    0.17%

    Held 10th. 18.3K estimated branded searches, -18.3% vs prior month. Share -0.1 points.

Compare search popularity between Bluehost and its closest rivals

Every comparison with Bluehost

20 comparisons

How has branded search demand for Bluehost changed worldwide over the last 12 months?

4 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for Bluehost worldwide held steady at 201K.
  • Across the 12 months ending September 2026, Bluehost’s share of searches among domain registrars worldwide decreased from 2.7% to 1.9%.
  • Across the 12 months ending September 2026, Bluehost’s share of searches among domain registrars worldwide peaked at 2.7% in October 2025 and was lowest at 1.4% in November 2025.
  • Across the 12 months ending September 2026, Bluehost fell from 4th to 6th among domain registrars worldwide.

How did search popularity change for domain registrars worldwide in September 2026?

6 changes

  1. In September 2026, GoDaddy overtook Cloudflare to become the leader among domain registrars worldwide, with 40.4% of the searches.

  2. In September 2026, Hover overtook Bluehost to rank 5th among domain registrars worldwide, with 2.4% of the searches.

  3. In September 2026, Namecheap lost share of searches among domain registrars worldwide, from 15.6% to 12%.

  4. In September 2026, Cloudflare lost share of searches among domain registrars worldwide, from 41.2% to 39.1%.

  5. Estimated monthly branded searches for Spaceship worldwide rose 159.1% over 12 measured months, from 13.7K to 35.5K in September 2026.

  6. Estimated monthly branded searches for Porkbun worldwide rose 85.6% over 12 measured months, from 148K to 274K in September 2026.

How are Bluehost’s branded searches counted?

1 search term

Brandwave collects information about searches that people make online using Bluehost’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • bluehost

Do you work for Bluehost? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

Where does Bluehost compete?

Bluehost is ranked in four competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of searchesRanking
Web hosting providers7th of 101.5%Show ranking
Domain registrars6th of 101.9%Shown above
Domain and hosting providers6th of 72%Show ranking
Managed WordPress hosting platforms2nd of 834%Show ranking
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Is Bluehost your brand?

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