Brandwave

How popular isBluehost in search?

In September 2026, there were an estimated 201K branded searches for Bluehost worldwide which held steady over the last 12 months. Bluehost holds 2.4% estimated Share of Search among domain and hosting providers worldwide and is ranked 4th of 4 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, September 2026
  1. GoDaddy50.4%
  2. Hostinger44.3%
  3. SiteGround2.9%
  4. Bluehost2.4%
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Which domain and hosting providers compete with Bluehost?

Bluehost against domain and hosting providers worldwide, by month

Share of Search by month for GoDaddy, Hostinger, SiteGround, Bluehost. The figures are in the table below the chart.

View monthly share of search table
MonthGoDaddyHostingerSiteGroundBluehost
Oct 202545.6%48.8%3.1%2.5%
Nov 202545.3%49.1%3.1%2.5%
Dec 202545.3%49.1%3.1%2.5%
Jan 202646.2%48.4%3.2%2.1%
Feb 202645.5%48.1%3.8%2.5%
Mar 202646.2%48.4%3.2%2.1%
Apr 202641.7%52.4%3.5%2.4%
May 202642%52.7%2.9%2.4%
Jun 202646.2%48.4%3.2%2.1%
Jul 202646%48.6%3.2%2.2%
Aug 202645.6%48.6%3.2%2.6%
Sep 202650.4%44.3%2.9%2.4%
  1. 1.GoDaddy

    50.4%

    Moved from 2nd to 1st. 4.2M estimated branded searches, +21.2% vs prior month. Share +4.8 points.

  2. 2.Hostinger

    44.3%

    Moved from 1st to 2nd. 3.7M estimated branded searches, 0% vs prior month. Share -4.3 points.

  3. Held 3rd. 246K estimated branded searches, 0% vs prior month. Share -0.3 points.

  4. 4.Bluehost

    2.4%

    Held 4th. 201K estimated branded searches, 0% vs prior month. Share -0.2 points.

Compare search popularity between Bluehost and its closest rivals

How has branded search demand for Bluehost changed worldwide over the last 12 months?

  • Across the 12 months ending September 2026, estimated monthly branded searches for Bluehost worldwide held steady at 201K.
  • Across the 12 months ending September 2026, Bluehost’s estimated Share of Search among domain and hosting providers worldwide held steady, from 2.5% to 2.4%.

How did search popularity change for domain and hosting providers worldwide in September 2026?

  1. In September 2026, GoDaddy overtook Hostinger to become the leader among domain and hosting providers worldwide, with 50.4% estimated Share of Search.

  2. In September 2026, Hostinger lost estimated Share of Search among domain and hosting providers worldwide, from 48.6% to 44.3%.

Where does Bluehost compete?

Bluehost is ranked in four competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of SearchRanking
Domain name registrars5th of 62%Show ranking
Web hosting providers4th of 62.4%Show ranking
Domain and hosting providers4th of 42.4%Shown above
Hosting providers3rd of 54.7%Show ranking

How is Bluehost measured?

Brandwave collects information about searches that people make online using Bluehost’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

1 branded search term

  • bluehost

Do you work for Bluehost? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

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Is Bluehost your brand?

Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.