Brandwave

How popular isBluehost?

In September 2026, people searched for Bluehost by name about 201,000 times worldwide, about the same as the previous year. These searches made up 34% of all global managed WordPress hosting platform searches, placing Bluehost second out of eight platforms. When we asked both ChatGPT and Google AI Overviews about managed WordPress hosting platforms, Bluehost appeared in two of the five answers and was the fifth most recommended of the eight.

Search and AI answers in September 2026

Bluehost is the second most searched of 8 competitors and the fifth most recommended in AI answers.

  1. SiteGroundShare of searches 41.6%Mentioned in 4 of 5 AI answersPlace in AI recommendations 3rd
  2. BluehostShare of searches 34%Mentioned in 2 of 5 AI answersPlace in AI recommendations 5th
  3. CloudwaysShare of searches 12.5%Mentioned in 4 of 5 AI answersPlace in AI recommendations 4th
  4. WP EngineShare of searches 5.7%Mentioned in 5 of 5 AI answersPlace in AI recommendations 1st
  5. KinstaShare of searches 4.9%Mentioned in 4 of 5 AI answersPlace in AI recommendations 2nd

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Top managed WordPress hosting platforms in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Bluehost was mentioned in two out of five: not in any of the three ChatGPT answers, but in both Google AI Overviews. Bluehost is the fifth most recommended of the eight.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. WP Engine1st
  2. Kinsta2nd
  3. SiteGround3rd
  4. Cloudways4th
  5. Bluehost5th
  6. Pressable6th
  7. Flywheel–
  8. Pagely–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • WP Engine5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • SiteGround4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Cloudways4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Kinsta4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Pressable3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Bluehost2 of 5Named in 0 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Flywheel0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Pagely0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about managed WordPress hosting platforms

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.

Which managed WordPress hosting platforms compete with Bluehost?

Bluehost against managed WordPress hosting platforms worldwide, by month

Share of searches by month for SiteGround, Bluehost, Cloudways, WP Engine, Kinsta. The figures are in the table below the chart.

View monthly share of searches table
MonthSiteGroundBluehostCloudwaysWP EngineKinstaPressableFlywheelPagely
Oct 202541%33.5%12.3%5.7%5.9%0.95%0.46%0.15%
Nov 202541.9%34.3%12.6%4.7%5%0.97%0.44%0.15%
Dec 202542%34.3%12.6%4.8%5%0.8%0.36%0.12%
Jan 202646.4%31%11.4%5.2%4.5%0.88%0.4%0.14%
Feb 202646.4%31%11.4%5.2%4.5%0.89%0.37%0.14%
Mar 202644.8%29.9%13.5%5.1%5.3%0.86%0.36%0.13%
Apr 202645.3%30.2%13.6%5.1%4.5%0.87%0.32%0.14%
May 202640.7%33.3%15%4.6%4.9%0.96%0.33%0.15%
Jun 202644.7%30%13.5%5%5.3%1%0.36%0.13%
Jul 202644.8%30%13.5%5%5.3%1%0.28%0.13%
Aug 202642%34.3%12.6%4.7%4.9%0.98%0.25%0.13%
Sep 202641.6%34%12.5%5.7%4.9%0.97%0.26%0.15%

  1. 1.SiteGround

    41.6%

    Held 1st. 246K estimated branded searches, 0% vs prior month. Share -0.5 points.

  2. 2.Bluehost

    34%

    Held 2nd. 201K estimated branded searches, 0% vs prior month. Share -0.4 points.

  3. 3.Cloudways

    12.5%

    Held 3rd. 74K estimated branded searches, 0% vs prior month. Share -0.1 points.

  4. 4.WP Engine

    5.7%

    Moved from 5th to 4th. 33.6K estimated branded searches, +21.8% vs prior month. Share +1 points.

  5. 5.Kinsta

    4.9%

    Moved from 4th to 5th. 29.1K estimated branded searches, +0.94% vs prior month. Share 0 points.

  6. 6.Pressable

    0.97%

    Held 6th. 5.8K estimated branded searches, +0.35% vs prior month. Share 0 points.

  7. 7.Flywheel

    0.26%

    Held 7th. 1.5K estimated branded searches, +4.8% vs prior month. Share 0 points.

  8. 8.Pagely

    0.15%

    Held 8th. 900 estimated branded searches, +21.6% vs prior month. Share 0 points.

Compare popularity between Bluehost and its closest rivals

Every comparison with Bluehost

20 comparisons

How has branded search demand for Bluehost changed worldwide over the last 12 months?

2 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for Bluehost worldwide held steady at 201K.
  • Across the 12 months ending September 2026, Bluehost’s share of searches among managed WordPress hosting platforms worldwide peaked at 34.3% in August 2026 and was lowest at 29.9% in March 2026.

How did search popularity change for managed WordPress hosting platforms worldwide in September 2026?

3 changes

  1. In September 2026, WP Engine overtook Kinsta to rank 4th among managed WordPress hosting platforms worldwide, with 5.7% of the searches.

  2. Estimated monthly branded searches for Flywheel worldwide fell 44.2% over 12 measured months, from 2.7K to 1.5K in September 2026.

  3. Estimated monthly branded searches for Kinsta worldwide fell 17.4% over 12 measured months, from 35.2K to 29.1K in September 2026.

How are Bluehost’s branded searches counted?

1 search term

Brandwave collects information about searches that people make online using Bluehost’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • bluehost

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How the Brand Demand Index is measured

Where does Bluehost compete?

Bluehost is ranked in four competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of searchesRanking
Web hosting providers7th of 101.5%Show ranking
Domain registrars6th of 101.9%Show ranking
Domain and hosting providers6th of 72%Show ranking
Managed WordPress hosting platforms2nd of 834%Shown above
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Is Bluehost your brand?

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