Brandwave

Bluehost vs Cloudflare:Which is more popular by branded search?

In August 2026, Cloudflare had more branded searches than Bluehost among domain name registrars worldwide. Cloudflare was estimated to have 4.3M branded searches compared to Bluehost’s 201K, and held a 44% Share of Search versus Bluehost’s 2.1%. These are worldwide searches for English-language branded terms.

Share of Search among domain name registrars worldwide in August 2026Which is more popular in search, Bluehost or Cloudflare?
Bluehost2.1%201K searches
vs
Cloudflare44%4.3M searches

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Which is more popular in search, Bluehost or Cloudflare?

Compare the domain name registrars developers choose between. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Bluehost and Cloudflare among domain name registrars worldwide, by month

Share of Search by month for Cloudflare, Bluehost. The figures are in the table below the chart.

View monthly share of search table
MonthCloudflareGoDaddyNamecheapBluehostHoverGoogle Domains
Oct 202531.6%46.2%14.3%2.8%2.3%2.8%
Nov 202565.2%23.5%7.3%1.4%1.2%1.4%
Dec 202545.8%36.9%11.4%2.2%1.8%1.8%
Jan 202632%46.3%14.3%2.3%2.8%2.3%
Feb 202635.5%41.9%16%2.5%2.1%2.1%
Mar 202632.5%46.5%15%2.3%1.9%1.9%
Apr 202639%37.4%17.7%2.2%1.8%1.8%
May 202640.5%38.5%15.2%2.3%1.9%1.6%
Jun 202641%38.8%15.2%1.9%1.6%1.6%
Jul 202640.7%38.7%15.5%1.9%1.6%1.6%
Aug 202644%34.6%16.4%2.1%1.7%1.1%
Sep 2026——————

How has the Bluehost and Cloudflare comparison changed over the last 12 months?

  • Cloudflare was ahead of Bluehost in every measured month of the 11 months ending August 2026.
  • Across the 11 months ending August 2026, Bluehost’s estimated Share of Search among domain name registrars worldwide moved from 2.8% to 2.1%, and its estimated monthly branded searches held steady at 201K.
  • Across the 11 months ending August 2026, Cloudflare’s estimated Share of Search among domain name registrars worldwide moved from 31.6% to 44%, and its estimated monthly branded searches moved from 2.3M to 4.3M.

How did search popularity change for domain name registrars worldwide in August 2026?

  1. In August 2026, Cloudflare gained estimated Share of Search among domain name registrars worldwide, from 40.7% to 44%.

How each brand is measured

Brandwave collects information about searches that people make online using Bluehost’s and Cloudflare’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Bluehost

1 branded search term

  • bluehost

Cloudflare

11 branded search terms

  • cloud storage cloudflare
  • cloudflare
  • cloudflare app
  • cloudflare cdn
  • cloudflare cloud storage
  • cloudflare com
  • cloudflare content delivery network
  • cloudflare object storage
  • cloudflare r2
  • cloudflare software
  • object storage cloudflare

How the Brand Demand Index is measured

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