Brandwave

Bluehost vs Kinsta:Which is more popular by branded search?

In August 2026, Bluehost had more branded searches than Kinsta among web hosting providers worldwide. Bluehost was estimated to have 201K branded searches compared to Kinsta’s 29K, and held a 2.8% Share of Search versus Kinsta’s 0.4%. These are worldwide searches for English-language branded terms.

Share of Search among web hosting providers worldwide in August 2026Which is more popular in search, Bluehost or Kinsta?
Bluehost2.8%201K searches
vs
Kinsta0.4%29K searches

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Which is more popular in search, Bluehost or Kinsta?

Compare the web hosting providers engineering teams rely on. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Bluehost and Kinsta among web hosting providers worldwide, by month

Share of Search by month for Bluehost, Kinsta. The figures are in the table below the chart.

View monthly share of search table
MonthGoDaddyHostingerSiteGroundBluehostDreamHostKinsta
Oct 202546.2%46.2%3.4%2.8%1%0.49%
Nov 202546.2%46.2%3.4%2.8%1%0.41%
Dec 202546.3%46.3%3.4%2.8%0.84%0.41%
Jan 202646.6%46.6%3.4%2.3%0.69%0.34%
Feb 202645.9%45.9%4.1%2.8%0.83%0.41%
Mar 202646.6%46.6%3.4%2.3%0.69%0.41%
Apr 202641.7%50.9%3.7%2.5%0.75%0.37%
May 202642%51.3%3.1%2.5%0.76%0.38%
Jun 202646.5%46.5%3.4%2.3%0.84%0.41%
Jul 202646.5%46.5%3.4%2.3%0.84%0.4%
Aug 202646.3%46.3%3.4%2.8%0.84%0.4%
Sep 2026——————

How has the Bluehost and Kinsta comparison changed over the last 12 months?

  • Bluehost was ahead of Kinsta in every measured month of the 11 months ending August 2026.
  • Across the 11 months ending August 2026, Bluehost’s estimated Share of Search among web hosting providers worldwide held steady at 2.8%, and its estimated monthly branded searches held steady at 201K.
  • Across the 11 months ending August 2026, Kinsta’s estimated Share of Search among web hosting providers worldwide moved from 0.49% to 0.4%, and its estimated monthly branded searches moved from 35.5K to 29K.

How did search popularity change for web hosting providers worldwide in August 2026?

  1. Estimated monthly branded searches for Kinsta worldwide fell 18.3% over 11 measured months, from 35.5K to 29K in August 2026.

How each brand is measured

Brandwave collects information about searches that people make online using Bluehost’s and Kinsta’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Bluehost

1 branded search term

  • bluehost

Kinsta

9 branded search terms

  • hosting kinsta
  • kinsta
  • kinsta app
  • kinsta com
  • kinsta hosting
  • kinsta wordpress
  • kinsta wordpress hosting
  • wordpress hosting kinsta
  • wordpress kinsta

How the Brand Demand Index is measured

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Put your own brand in this comparison

Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.