Brandwave

Check Point vs Cloudflare:Which is more popular?

In September 2026, Cloudflare had more branded searches than Check Point among cybersecurity vendors worldwide. Cloudflare had about 4.1 million branded searches, while Check Point had 14,700. Cloudflare made up 70.9% of all cybersecurity vendor searches we track, and Check Point accounted for 0.25%. When we asked ChatGPT and Google AI Overviews about cybersecurity vendors, Check Point and Cloudflare each appeared in two of the five answers. Check Point and Cloudflare were each mentioned first in one of the two answers that named either.

Among cybersecurity vendors worldwide in September 2026

Who do people search for more?

Cloudflare, about 278 searches for every 1 for Check Point

Cloudflare 4.1M searchesCheck Point 14.7K searches

Who does AI mention more?

Both were mentioned in 2 of 5 answers.

Check Point in 2 of 5Cloudflare in 2 of 5

Who does AI recommend more?

Each is named first in 1 of 2 answers.

Check Point first in 1Cloudflare first in 1

Follow Check Point vs Cloudflare and get free monthly updates on what changed

By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy

Track your brand against a rival →

Top cybersecurity vendors in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Check Point and Cloudflare were each mentioned in two out of five: in one of the three ChatGPT answers and in one of the two Google AI Overviews. Check Point and Cloudflare were each listed first in one of the two answers that named either.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. CrowdStrike1st
  2. Palo Alto Networks2nd
  3. Sophos3rd
  4. Fortinet4th
  5. SentinelOne5th
  6. Zscaler6th
  7. Cloudflare7th
  8. Check Point8th
  9. CyberArk9th
  10. Tenable10th
  11. +2 more

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • CrowdStrike4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Sophos3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Palo Alto Networks3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • SentinelOne3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Cloudflare2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Okta2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Fortinet2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Zscaler2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • CyberArk2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Check Point2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers

+2 more

See every answer about cybersecurity vendors

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 20, 2026.

Is Check Point or Cloudflare more popular in search?

This chart shows how often people search Google for Check Point and Cloudflare by name. Each line represents a brand's share of searches for all 12 cybersecurity vendors we track, month by month, from English-language searches worldwide.

Check Point and Cloudflare among cybersecurity vendors worldwide, by month

Share of searches by month for Cloudflare, Check Point. The figures are in the table below the chart.

View monthly share of searches table
MonthCloudflareOktaFortinetZscalerSophosPalo Alto NetworksCyberArkTenableDarktraceCheck PointCrowdStrikeSentinelOne
Oct 202554.8%16.5%9%6%6%2.2%2.2%1.8%1.2%0.33%0.04%<0.01%
Nov 202583.9%6.2%3.4%1.8%1.9%0.83%0.83%0.68%0.37%0.11%0.01%<0.01%
Dec 202571.9%11.8%5.3%2.9%3.3%1.6%1.3%1.1%0.58%0.21%0.02%<0.01%
Jan 202660.8%14.9%8.2%4.5%4.5%2.4%2%1.3%0.9%0.36%0.04%<0.01%
Feb 202661.5%15.1%6.8%4.5%4.5%2.5%2.5%1.4%0.91%0.33%0.04%<0.01%
Mar 202664.5%15.8%5.8%3.9%3.9%2.1%1.7%1.2%0.78%0.31%0.03%<0.01%
Apr 202666.7%13.4%6%4%4%2.2%1.5%1.2%0.81%0.29%0.03%<0.01%
May 202665.4%13.1%7.2%4.8%3.8%2.1%1.4%1.2%0.65%0.26%0.03%<0.01%
Jun 202665%13.1%8.7%3.9%3.9%2.1%1.4%0.96%0.64%0.29%0.02%<0.01%
Jul 202666.9%13.4%6%4%4%2.2%1.5%0.99%0.66%0.26%0.02%<0.01%
Aug 202671%11.7%5.2%3.5%3.3%2.3%1.3%0.86%0.57%0.23%0.02%<0.01%
Sep 202670.9%11.7%5.2%3.5%3.5%2.3%1.3%0.86%0.57%0.25%0.02%<0.01%

How has the Check Point and Cloudflare comparison changed over the last 12 months?

3 findings
  • Cloudflare was ahead of Check Point in every measured month of the 12 months ending September 2026.
  • Across the 12 months ending September 2026, Check Point’s share of searches among cybersecurity vendors worldwide moved from 0.33% to 0.25%, and its estimated monthly branded searches moved from 13.5K to 14.7K.
  • Across the 12 months ending September 2026, Cloudflare’s share of searches among cybersecurity vendors worldwide moved from 54.8% to 70.9%, and its estimated monthly branded searches moved from 2.2M to 4.1M.

How did search popularity change for cybersecurity vendors worldwide in September 2026?

1 change

  1. Estimated monthly branded searches for Cloudflare worldwide rose 82.6% over 12 measured months, from 2.2M to 4.1M in September 2026.

How are branded searches counted?

3 search terms

Brandwave collects information about searches that people make online using Check Point’s and Cloudflare’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Check Point

2 branded search terms

  • check point software
  • checkpoint firewall

Cloudflare

1 branded search term

  • cloudflare

How the Brand Demand Index is measured

Other head-to-heads among cybersecurity vendors

Creator with pink hair and a pink jacket

Put your own brand in this comparison

Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.

Start free