Brandwave

Cloudflare vs Fortinet:Which is more popular?

In September 2026, Cloudflare had more branded searches than Fortinet among cybersecurity vendors worldwide. Cloudflare had about 4.1 million branded searches, while Fortinet had 301,000. Cloudflare made up 70.9% of all cybersecurity vendor searches we track, and Fortinet accounted for 5.2%. When we asked ChatGPT and Google AI Overviews about cybersecurity vendors, Cloudflare and Fortinet each appeared in two of the five answers. Fortinet was mentioned before Cloudflare in every answer that named either.

Among cybersecurity vendors worldwide in September 2026

Who do people search for more?

Cloudflare, about 14 searches for every 1 for Fortinet

Cloudflare 4.1M searchesFortinet 301K searches

Who does AI mention more?

Both were mentioned in 2 of 5 answers.

Cloudflare in 2 of 5Fortinet in 2 of 5

Who does AI recommend more?

Fortinet, named ahead of Cloudflare in 2 of 2 answers

Fortinet first in 2Cloudflare never first

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Top cybersecurity vendors in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Cloudflare and Fortinet were each mentioned in two out of five: in one of the three ChatGPT answers and in one of the two Google AI Overviews. Fortinet was listed before Cloudflare in every answer that named either.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. CrowdStrike1st
  2. Palo Alto Networks2nd
  3. Sophos3rd
  4. Fortinet4th
  5. SentinelOne5th
  6. Zscaler6th
  7. Cloudflare7th
  8. Check Point8th
  9. CyberArk9th
  10. Tenable10th
  11. +2 more

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • CrowdStrike4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Sophos3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Palo Alto Networks3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • SentinelOne3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Cloudflare2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Okta2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Fortinet2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Zscaler2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • CyberArk2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Tenable2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers

+2 more

See every answer about cybersecurity vendors

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 20, 2026.

Is Cloudflare or Fortinet more popular in search?

This chart shows how often people search Google for Cloudflare and Fortinet by name. Each line represents a brand's share of searches for all 12 cybersecurity vendors we track, month by month, from English-language searches worldwide.

Cloudflare and Fortinet among cybersecurity vendors worldwide, by month

Share of searches by month for Cloudflare, Fortinet. The figures are in the table below the chart.

View monthly share of searches table
MonthCloudflareOktaFortinetZscalerSophosPalo Alto NetworksCyberArkTenableDarktraceCheck PointCrowdStrikeSentinelOne
Oct 202554.8%16.5%9%6%6%2.2%2.2%1.8%1.2%0.33%0.04%<0.01%
Nov 202583.9%6.2%3.4%1.8%1.9%0.83%0.83%0.68%0.37%0.11%0.01%<0.01%
Dec 202571.9%11.8%5.3%2.9%3.3%1.6%1.3%1.1%0.58%0.21%0.02%<0.01%
Jan 202660.8%14.9%8.2%4.5%4.5%2.4%2%1.3%0.9%0.36%0.04%<0.01%
Feb 202661.5%15.1%6.8%4.5%4.5%2.5%2.5%1.4%0.91%0.33%0.04%<0.01%
Mar 202664.5%15.8%5.8%3.9%3.9%2.1%1.7%1.2%0.78%0.31%0.03%<0.01%
Apr 202666.7%13.4%6%4%4%2.2%1.5%1.2%0.81%0.29%0.03%<0.01%
May 202665.4%13.1%7.2%4.8%3.8%2.1%1.4%1.2%0.65%0.26%0.03%<0.01%
Jun 202665%13.1%8.7%3.9%3.9%2.1%1.4%0.96%0.64%0.29%0.02%<0.01%
Jul 202666.9%13.4%6%4%4%2.2%1.5%0.99%0.66%0.26%0.02%<0.01%
Aug 202671%11.7%5.2%3.5%3.3%2.3%1.3%0.86%0.57%0.23%0.02%<0.01%
Sep 202670.9%11.7%5.2%3.5%3.5%2.3%1.3%0.86%0.57%0.25%0.02%<0.01%

How has the Cloudflare and Fortinet comparison changed over the last 12 months?

3 findings
  • Cloudflare was ahead of Fortinet in every measured month of the 12 months ending September 2026.
  • Across the 12 months ending September 2026, Cloudflare’s share of searches among cybersecurity vendors worldwide moved from 54.8% to 70.9%, and its estimated monthly branded searches moved from 2.2M to 4.1M.
  • Across the 12 months ending September 2026, Fortinet’s share of searches among cybersecurity vendors worldwide moved from 9% to 5.2%, and its estimated monthly branded searches moved from 368K to 301K.

How did search popularity change for cybersecurity vendors worldwide in September 2026?

2 changes

  1. Fortinet’s share of searches among cybersecurity vendors worldwide has lost ground for 3 months in a row, from 8.7% to 5.2% in September 2026.

  2. Estimated monthly branded searches for Cloudflare worldwide rose 82.6% over 12 measured months, from 2.2M to 4.1M in September 2026.

How are branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using Cloudflare’s and Fortinet’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Cloudflare

1 branded search term

  • cloudflare

Fortinet

1 branded search term

  • fortinet

How the Brand Demand Index is measured

Other head-to-heads among cybersecurity vendors

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