Brandwave

How popular isCloudflare in search?

In August 2026, there were an estimated 4.3M branded searches for Cloudflare worldwide which is up 85.9% over the last 11 months. Cloudflare holds 93.8% estimated Share of Search among caching platforms worldwide and is ranked 1st of 5 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, August 2026
  1. Cloudflare93.8%
  2. Redis4.4%
  3. Fastly1.5%
  4. Memcached0.22%
  5. Varnish0.04%
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Which caching platforms compete with Cloudflare?

Cloudflare against caching platforms worldwide, by month

Share of Search by month for Cloudflare, Redis. The figures are in the table below the chart.

View monthly share of search table
MonthCloudflareRedisFastlyMemcachedVarnish
Oct 202585.3%11.2%2.7%0.67%0.13%
Nov 202596.5%2.6%0.77%0.19%0.03%
Dec 202593.7%4.5%1.4%0.33%0.07%
Jan 202689.3%7.8%2.4%0.47%0.09%
Feb 202688.9%7.7%2.8%0.46%0.09%
Mar 202689.3%7.7%2.5%0.46%0.09%
Apr 202691.1%6.4%2%0.32%0.08%
May 202691.2%6.4%2%0.31%0.08%
Jun 202692.6%5.3%1.8%0.32%0.06%
Jul 202693.6%4.4%1.6%0.26%0.06%
Aug 202693.8%4.4%1.5%0.22%0.04%
Sep 2026—————

  1. 1.Cloudflare

    93.8%

    Held 1st. 4.3M estimated branded searches, +21% vs prior month. Share +0.2 points.

  2. 2.Redis

    4.4%

    Held 2nd. 201K estimated branded searches, +21.8% vs prior month. Share 0 points.

  3. 3.Fastly

    1.5%

    Held 3rd. 67.2K estimated branded searches, +8.6% vs prior month. Share -0.2 points.

  4. 4.Memcached

    0.22%

    Held 4th. 9.9K estimated branded searches, 0% vs prior month. Share 0 points.

  5. 5.Varnish

    0.04%

    Held 5th. 1.9K estimated branded searches, -20.8% vs prior month. Share 0 points.

Compare search popularity between Cloudflare and its closest rivals

How has branded search demand for Cloudflare changed worldwide over the last 12 months?

  • Across the 11 months ending August 2026, estimated monthly branded searches for Cloudflare worldwide rose from 2.3M to 4.3M.
  • Across the 11 months ending August 2026, Cloudflare’s estimated Share of Search among caching platforms worldwide increased from 85.3% to 93.8%.
  • Across the 11 months ending August 2026, Cloudflare’s estimated Share of Search among caching platforms worldwide peaked at 96.5% in November 2025 and was lowest at 85.3% in October 2025.

How did search popularity change for caching platforms worldwide in August 2026?

  1. Cloudflare’s estimated Share of Search among caching platforms worldwide has gained ground for 3 months in a row, from 91.2% to 93.8% in August 2026.

  2. Fastly’s estimated Share of Search among caching platforms worldwide has lost ground for 3 months in a row, from 2% to 1.5% in August 2026.

  3. Estimated monthly branded searches for Varnish worldwide fell 47.2% over 11 measured months, from 3.6K to 1.9K in August 2026.

  4. Estimated monthly branded searches for Memcached worldwide fell 45.3% over 11 measured months, from 18.1K to 9.9K in August 2026.

  5. Estimated monthly branded searches for Redis worldwide fell 33.2% over 11 measured months, from 301K to 201K in August 2026.

Where does Cloudflare compete?

Cloudflare is ranked in 11 competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of SearchRanking
Edge computing platforms1st of 642.9%Show ranking
Domain name registrars1st of 644%Show ranking
Website security platforms1st of 554.8%Show ranking
Cloud object storage providers1st of 562.9%Show ranking
DNS management platforms1st of 572.1%Show ranking
Zero trust platforms1st of 689.9%Show ranking
DNS providers1st of 691.5%Show ranking
Caching platforms1st of 593.8%Shown above
CDN providers1st of 594.5%Show ranking
AI gateway platforms1st of 596.2%Show ranking
Content delivery networks1st of 597.7%Show ranking

How is Cloudflare measured?

Brandwave collects information about searches that people make online using Cloudflare’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

11 branded search terms

  • cloud storage cloudflare
  • cloudflare
  • cloudflare app
  • cloudflare cdn
  • cloudflare cloud storage
  • cloudflare com
  • cloudflare content delivery network
  • cloudflare object storage
  • cloudflare r2
  • cloudflare software
  • object storage cloudflare

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How the Brand Demand Index is measured

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