Brandwave

Image CDN platforms:Which brands are most popular in search?

In August 2026, Cloudinary was the most searched among image CDN platforms worldwide, with an estimated 201K branded searches and 62.2% estimated Share of Search within this set. These are worldwide searches for English-language branded terms.

Share of Search, August 2026
  1. Cloudinary62.2%
  2. Fastly20.8%
  3. Bunny.net9%
  4. ImageKit6.9%
  5. imgix1.1%

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Share of SearchLeaderboard

Compare the services that optimise and serve images. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Share of Search among image CDN platforms worldwide, by month

Share of Search by month for Cloudinary, Fastly, Bunny.net, ImageKit. The figures are in the table below the chart.

View monthly share of search table
MonthCloudinaryFastlyBunny.netImageKitimgix
Oct 202557.2%25.6%9.1%6.3%1.9%
Nov 202560.8%22.4%8.5%6.7%1.6%
Dec 202564.5%19.9%8.5%5.8%1.4%
Jan 202661.1%23.1%8.6%5.5%1.6%
Feb 202658.2%25.8%8.3%6.4%1.3%
Mar 202663.6%20.3%9%5.7%1.4%
Apr 202663.4%20.2%9.5%5.7%1.1%
May 202664%20.4%9.8%4.7%1.1%
Jun 202666.5%18.3%8.3%6%0.97%
Jul 202668.2%17.2%7.5%6.2%1%
Aug 202662.2%20.8%9%6.9%1.1%
Sep 2026—————

This month’s ranking, August 2026

  1. 1.Cloudinary

    62.2%

    Held 1st. 201K estimated branded searches, -18.3% vs prior month. Share -6 points.

  2. 2.Fastly

    20.8%

    Held 2nd. 67.2K estimated branded searches, +8.6% vs prior month. Share +3.6 points.

  3. Held 3rd. 29K estimated branded searches, +7.9% vs prior month. Share +1.5 points.

  4. 4.ImageKit

    6.9%

    Held 4th. 22.2K estimated branded searches, 0% vs prior month. Share +0.7 points.

  5. 5.imgix

    1.1%

    Held 5th. 3.6K estimated branded searches, 0% vs prior month. Share +0.1 points.

Compare search popularity between leading brands

Which brand is most popular in search among image CDN platforms worldwide?

In August 2026, Cloudinary was the most searched among image CDN platforms worldwide, with an estimated 201K branded searches and 62.2% estimated Share of Search within this set. Fastly is in 2nd place, 41.4 percentage points behind at 20.8% Share of Search.

Global image CDN platforms, last 12 months ending September 2026
BrandShare of SearchPeakLowRank
Cloudinary57.2% → 62.2%68.2%Jul 202657.2%Oct 20251st
Fastly25.6% → 20.8%25.8%Feb 202617.2%Jul 20262nd
Bunny.net9.1% → 9%9.8%May 20267.5%Jul 20263rd
ImageKit6.3% → 6.9%6.9%Aug 20264.7%May 20264th
imgix1.9% → 1.1%1.9%Oct 20250.97%Jun 20265th

Each finding as a sentence

  • Across the 11 months ending August 2026, Cloudinary’s estimated Share of Search among image CDN platforms worldwide increased from 57.2% to 62.2%.
  • Across the 11 months ending August 2026, Fastly’s estimated Share of Search among image CDN platforms worldwide decreased from 25.6% to 20.8%.
  • Across the 11 months ending August 2026, ImageKit’s estimated Share of Search among image CDN platforms worldwide increased from 6.3% to 6.9%.
  • Across the 11 months ending August 2026, imgix’s estimated Share of Search among image CDN platforms worldwide decreased from 1.9% to 1.1%.
  • Across the 11 months ending August 2026, Cloudinary’s estimated Share of Search among image CDN platforms worldwide peaked at 68.2% in July 2026 and was lowest at 57.2% in October 2025.
  • Across the 11 months ending August 2026, Fastly’s estimated Share of Search among image CDN platforms worldwide peaked at 25.8% in February 2026 and was lowest at 17.2% in July 2026.
  • Across the 11 months ending August 2026, Bunny.net’s estimated Share of Search among image CDN platforms worldwide peaked at 9.8% in May 2026 and was lowest at 7.5% in July 2026.
  • Across the 11 months ending August 2026, ImageKit’s estimated Share of Search among image CDN platforms worldwide peaked at 6.9% in August 2026 and was lowest at 4.7% in May 2026.
  • Across the 11 months ending August 2026, Bunny.net held steady: its estimated Share of Search among image CDN platforms worldwide moved less than 0.5 percentage points.

How did search popularity change for image CDN platforms worldwide in August 2026?

  1. In August 2026, Fastly gained estimated Share of Search among image CDN platforms worldwide, from 17.2% to 20.8%.

  2. In August 2026, Bunny.net gained estimated Share of Search among image CDN platforms worldwide, from 7.5% to 9%.

  3. In August 2026, ImageKit gained estimated Share of Search among image CDN platforms worldwide, from 6.2% to 6.9%.

  4. In August 2026, Cloudinary lost estimated Share of Search among image CDN platforms worldwide, from 68.2% to 62.2%.

  5. Estimated monthly branded searches for imgix worldwide fell 33.3% over 11 measured months, from 5.4K to 3.6K in August 2026.

How the Brand Demand Index is measured

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