How popular isFastly in search?
In August 2026, there were an estimated 67.2K branded searches for Fastly worldwide which is down 8.9% over the last 11 months. Fastly holds 20.8% estimated Share of Search among image CDN platforms worldwide and is ranked 2nd of 5 competitors for search popularity. These are worldwide searches for English-language branded terms.
Cloudinary62.2%
Fastly20.8%
Bunny.net9%
ImageKit6.9%
imgix1.1%
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Which image CDN platforms compete with Fastly?
Share of Search by month for Cloudinary, Fastly, Bunny.net, ImageKit. The figures are in the table below the chart.
View monthly share of search table
| Month | Cloudinary | Fastly | Bunny.net | ImageKit | imgix |
|---|---|---|---|---|---|
| Oct 2025 | 57.2% | 25.6% | 9.1% | 6.3% | 1.9% |
| Nov 2025 | 60.8% | 22.4% | 8.5% | 6.7% | 1.6% |
| Dec 2025 | 64.5% | 19.9% | 8.5% | 5.8% | 1.4% |
| Jan 2026 | 61.1% | 23.1% | 8.6% | 5.5% | 1.6% |
| Feb 2026 | 58.2% | 25.8% | 8.3% | 6.4% | 1.3% |
| Mar 2026 | 63.6% | 20.3% | 9% | 5.7% | 1.4% |
| Apr 2026 | 63.4% | 20.2% | 9.5% | 5.7% | 1.1% |
| May 2026 | 64% | 20.4% | 9.8% | 4.7% | 1.1% |
| Jun 2026 | 66.5% | 18.3% | 8.3% | 6% | 0.97% |
| Jul 2026 | 68.2% | 17.2% | 7.5% | 6.2% | 1% |
| Aug 2026 | 62.2% | 20.8% | 9% | 6.9% | 1.1% |
| Sep 2026 | — | — | — | — | — |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 62.2% | 201K | -18.3% | -6 points | |
| 2, held 2nd | 20.8% | 67.2K | +8.6% | +3.6 points | |
| 3, held 3rd | 9% | 29K | +7.9% | +1.5 points | |
| 4, held 4th | 6.9% | 22.2K | 0% | +0.7 points | |
| 5, held 5th | 1.1% | 3.6K | 0% | +0.1 points |
62.2%
Held 1st. 201K estimated branded searches, -18.3% vs prior month. Share -6 points.
2.
Fastly20.8%
Held 2nd. 67.2K estimated branded searches, +8.6% vs prior month. Share +3.6 points.
9%
Held 3rd. 29K estimated branded searches, +7.9% vs prior month. Share +1.5 points.
4.
ImageKit6.9%
Held 4th. 22.2K estimated branded searches, 0% vs prior month. Share +0.7 points.
5.
imgix1.1%
Held 5th. 3.6K estimated branded searches, 0% vs prior month. Share +0.1 points.
Compare search popularity between Fastly and its closest rivals
How has branded search demand for Fastly changed worldwide over the last 12 months?
3 findings
- Across the 11 months ending August 2026, estimated monthly branded searches for Fastly worldwide fell from 73.8K to 67.2K.
- Across the 11 months ending August 2026, Fastly’s estimated Share of Search among image CDN platforms worldwide decreased from 25.6% to 20.8%.
- Across the 11 months ending August 2026, Fastly’s estimated Share of Search among image CDN platforms worldwide peaked at 25.8% in February 2026 and was lowest at 17.2% in July 2026.
How did search popularity change for image CDN platforms worldwide in August 2026?
5 changes
In August 2026, Fastly gained estimated Share of Search among image CDN platforms worldwide, from 17.2% to 20.8%.
In August 2026, Bunny.net gained estimated Share of Search among image CDN platforms worldwide, from 7.5% to 9%.
In August 2026, ImageKit gained estimated Share of Search among image CDN platforms worldwide, from 6.2% to 6.9%.
In August 2026, Cloudinary lost estimated Share of Search among image CDN platforms worldwide, from 68.2% to 62.2%.
Estimated monthly branded searches for imgix worldwide fell 33.3% over 11 measured months, from 5.4K to 3.6K in August 2026.
Where does Fastly compete?
| Competitor set | Rank | Share of Search | Ranking |
|---|---|---|---|
| Edge computing platforms | 5th of 6 | 0.68% | Show ranking |
| Caching platforms | 3rd of 5 | 1.5% | Show ranking |
| CDN providers | 3rd of 5 | 1.5% | Show ranking |
| Content delivery networks | 2nd of 5 | 1.5% | Show ranking |
| Image CDN platforms | 2nd of 5 | 20.8% | Shown above |
How is Fastly measured?
Brandwave collects information about searches that people make online using Fastly’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.
6 branded search terms
- fastly
- fastly app
- fastly cdn
- fastly com
- fastly content delivery network
- fastly software
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Is Fastly your brand?
Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.