Brandwave

How popular isFastly in search?

In August 2026, there were an estimated 67.2K branded searches for Fastly worldwide which is down 8.9% over the last 11 months. Fastly holds 0.68% estimated Share of Search among edge computing platforms worldwide and is ranked 5th of 6 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, August 2026
  1. Cloudflare42.9%
  2. Netlify27.6%
  3. Vercel27.6%
  4. Akamai0.91%
  5. Fastly0.68%
  6. Fly.io0.28%
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Which edge computing platforms compete with Fastly?

Fastly against edge computing platforms worldwide, by month

Share of Search by month for Cloudflare, Netlify, Vercel, Fastly. The figures are in the table below the chart.

View monthly share of search table
MonthCloudflareNetlifyVercelAkamaiFastlyFly.io
Oct 202548.3%21.1%25.7%2.8%1.6%0.47%
Nov 202579.1%8.5%10.4%1.1%0.63%0.19%
Dec 202563.3%15.2%18.5%1.7%0.94%0.34%
Jan 202649.1%21.2%26.1%1.9%1.3%0.39%
Feb 202644.4%23.5%28.7%1.7%1.4%0.29%
Mar 202640%25.6%31.4%1.5%1.1%0.31%
Apr 202640.1%25.7%31.5%1.6%0.9%0.26%
May 202642.7%27.2%27.2%1.6%0.95%0.27%
Jun 202643%27.3%27.3%1.3%0.82%0.33%
Jul 202643.1%27.4%27.4%1.1%0.76%0.27%
Aug 202642.9%27.6%27.6%0.91%0.68%0.28%
Sep 2026——————

  1. 1.Cloudflare

    42.9%

    Held 1st. 4.3M estimated branded searches, +21% vs prior month. Share -0.1 points.

  2. 2.Netlify

    27.6%

    Held 2nd. 2.7M estimated branded searches, +22.3% vs prior month. Share +0.2 points.

  3. 3.Vercel

    27.6%

    Held 3rd. 2.7M estimated branded searches, +22.3% vs prior month. Share +0.2 points.

  4. 4.Akamai

    0.91%

    Held 4th. 90.5K estimated branded searches, 0% vs prior month. Share -0.2 points.

  5. 5.Fastly

    0.68%

    Held 5th. 67.2K estimated branded searches, +8.6% vs prior month. Share -0.1 points.

  6. 6.Fly.io

    0.28%

    Held 6th. 27.3K estimated branded searches, +22.2% vs prior month. Share 0 points.

Compare search popularity between Fastly and its closest rivals

How has branded search demand for Fastly changed worldwide over the last 12 months?

  • Across the 11 months ending August 2026, estimated monthly branded searches for Fastly worldwide fell from 73.8K to 67.2K.
  • Across the 11 months ending August 2026, Fastly’s estimated Share of Search among edge computing platforms worldwide decreased from 1.6% to 0.68%.

How did search popularity change for edge computing platforms worldwide in August 2026?

  1. Akamai’s estimated Share of Search among edge computing platforms worldwide has lost ground for 3 months in a row, from 1.6% to 0.91% in August 2026.

  2. Estimated monthly branded searches for Netlify worldwide rose 174% over 11 measured months, from 1M to 2.7M in August 2026.

  3. Estimated monthly branded searches for Vercel worldwide rose 124.6% over 11 measured months, from 1.2M to 2.7M in August 2026.

  4. Estimated monthly branded searches for Cloudflare worldwide rose 85.9% over 11 measured months, from 2.3M to 4.3M in August 2026.

  5. Estimated monthly branded searches for Fly.io worldwide rose 22.5% over 11 measured months, from 22.3K to 27.3K in August 2026.

Where does Fastly compete?

Fastly is ranked in five competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of SearchRanking
Edge computing platforms5th of 60.68%Shown above
Caching platforms3rd of 51.5%Show ranking
CDN providers3rd of 51.5%Show ranking
Content delivery networks2nd of 51.5%Show ranking
Image CDN platforms2nd of 520.8%Show ranking

How is Fastly measured?

Brandwave collects information about searches that people make online using Fastly’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

6 branded search terms

  • fastly
  • fastly app
  • fastly cdn
  • fastly com
  • fastly content delivery network
  • fastly software

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How the Brand Demand Index is measured

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