Brandwave

How popular isFastly in search?

In August 2026, there were an estimated 67.2K branded searches for Fastly worldwide which is down 8.9% over the last 11 months. Fastly holds 1.5% estimated Share of Search among caching platforms worldwide and is ranked 3rd of 5 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, August 2026
  1. Cloudflare93.8%
  2. Redis4.4%
  3. Fastly1.5%
  4. Memcached0.22%
  5. Varnish0.04%
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Which caching platforms compete with Fastly?

Fastly against caching platforms worldwide, by month

Share of Search by month for Cloudflare, Redis, Fastly. The figures are in the table below the chart.

View monthly share of search table
MonthCloudflareRedisFastlyMemcachedVarnish
Oct 202585.3%11.2%2.7%0.67%0.13%
Nov 202596.5%2.6%0.77%0.19%0.03%
Dec 202593.7%4.5%1.4%0.33%0.07%
Jan 202689.3%7.8%2.4%0.47%0.09%
Feb 202688.9%7.7%2.8%0.46%0.09%
Mar 202689.3%7.7%2.5%0.46%0.09%
Apr 202691.1%6.4%2%0.32%0.08%
May 202691.2%6.4%2%0.31%0.08%
Jun 202692.6%5.3%1.8%0.32%0.06%
Jul 202693.6%4.4%1.6%0.26%0.06%
Aug 202693.8%4.4%1.5%0.22%0.04%
Sep 2026—————

  1. 1.Cloudflare

    93.8%

    Held 1st. 4.3M estimated branded searches, +21% vs prior month. Share +0.2 points.

  2. 2.Redis

    4.4%

    Held 2nd. 201K estimated branded searches, +21.8% vs prior month. Share 0 points.

  3. 3.Fastly

    1.5%

    Held 3rd. 67.2K estimated branded searches, +8.6% vs prior month. Share -0.2 points.

  4. 4.Memcached

    0.22%

    Held 4th. 9.9K estimated branded searches, 0% vs prior month. Share 0 points.

  5. 5.Varnish

    0.04%

    Held 5th. 1.9K estimated branded searches, -20.8% vs prior month. Share 0 points.

Compare search popularity between Fastly and its closest rivals

How has branded search demand for Fastly changed worldwide over the last 12 months?

  • Across the 11 months ending August 2026, estimated monthly branded searches for Fastly worldwide fell from 73.8K to 67.2K.
  • Across the 11 months ending August 2026, Fastly’s estimated Share of Search among caching platforms worldwide decreased from 2.7% to 1.5%.
  • Across the 11 months ending August 2026, Fastly’s estimated Share of Search among caching platforms worldwide peaked at 2.8% in February 2026 and was lowest at 0.77% in November 2025.

How did search popularity change for caching platforms worldwide in August 2026?

  1. Cloudflare’s estimated Share of Search among caching platforms worldwide has gained ground for 3 months in a row, from 91.2% to 93.8% in August 2026.

  2. Fastly’s estimated Share of Search among caching platforms worldwide has lost ground for 3 months in a row, from 2% to 1.5% in August 2026.

  3. Estimated monthly branded searches for Varnish worldwide fell 47.2% over 11 measured months, from 3.6K to 1.9K in August 2026.

  4. Estimated monthly branded searches for Memcached worldwide fell 45.3% over 11 measured months, from 18.1K to 9.9K in August 2026.

  5. Estimated monthly branded searches for Redis worldwide fell 33.2% over 11 measured months, from 301K to 201K in August 2026.

Where does Fastly compete?

Fastly is ranked in five competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of SearchRanking
Edge computing platforms5th of 60.68%Show ranking
Caching platforms3rd of 51.5%Shown above
CDN providers3rd of 51.5%Show ranking
Content delivery networks2nd of 51.5%Show ranking
Image CDN platforms2nd of 520.8%Show ranking

How is Fastly measured?

Brandwave collects information about searches that people make online using Fastly’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

6 branded search terms

  • fastly
  • fastly app
  • fastly cdn
  • fastly com
  • fastly content delivery network
  • fastly software

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How the Brand Demand Index is measured

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