Brandwave

How popular isCloudflare in search?

In August 2026, there were an estimated 4.3M branded searches for Cloudflare worldwide which is up 85.9% over the last 11 months. Cloudflare holds 89.9% estimated Share of Search among zero trust platforms worldwide and is ranked 1st of 6 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, August 2026
  1. Cloudflare89.9%
  2. Zscaler4.2%
  3. Palo Alto Networks2.8%
  4. Akamai1.9%
  5. Netskope1%
  6. Appgate0.08%
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Which zero trust platforms compete with Cloudflare?

Cloudflare against zero trust platforms worldwide, by month

Share of Search by month for Cloudflare, Zscaler, Palo Alto Networks. The figures are in the table below the chart.

View monthly share of search table
MonthCloudflareZscalerPalo Alto NetworksAkamaiNetskopeAppgate
Oct 202580.7%8.7%3.2%4.7%2.6%0.15%
Nov 202595%2.1%0.92%1.4%0.62%0.04%
Dec 202590.9%3.6%2%2.4%1.1%0.08%
Jan 202685.3%6.1%3.3%3.3%1.8%0.13%
Feb 202685.4%6.1%3.3%3.3%1.8%0.13%
Mar 202685.5%6%3.3%3.3%1.8%0.13%
Apr 202687.5%5%2.8%3.4%1.2%0.11%
May 202686.6%6.1%2.7%3.3%1.2%0.09%
Jun 202687.9%5%2.7%2.7%1.5%0.11%
Jul 202688.6%5.1%2.8%2.3%1.2%0.09%
Aug 202689.9%4.2%2.8%1.9%1%0.08%
Sep 2026——————

  1. 1.Cloudflare

    89.9%

    Held 1st. 4.3M estimated branded searches, +21% vs prior month. Share +1.3 points.

  2. 2.Zscaler

    4.2%

    Held 2nd. 201K estimated branded searches, 0% vs prior month. Share -0.8 points.

  3. 3.Palo Alto Networks

    2.8%

    Held 3rd. 135K estimated branded searches, +22.7% vs prior month. Share +0.1 points.

  4. 4.Akamai

    1.9%

    Held 4th. 90.5K estimated branded searches, 0% vs prior month. Share -0.4 points.

  5. 5.Netskope

    1%

    Held 5th. 49.5K estimated branded searches, 0% vs prior month. Share -0.2 points.

  6. 6.Appgate

    0.08%

    Held 6th. 3.6K estimated branded searches, 0% vs prior month. Share 0 points.

Compare search popularity between Cloudflare and its closest rivals

How has branded search demand for Cloudflare changed worldwide over the last 12 months?

  • Across the 11 months ending August 2026, estimated monthly branded searches for Cloudflare worldwide rose from 2.3M to 4.3M.
  • Across the 11 months ending August 2026, Cloudflare’s estimated Share of Search among zero trust platforms worldwide increased from 80.7% to 89.9%.
  • Across the 11 months ending August 2026, Cloudflare’s estimated Share of Search among zero trust platforms worldwide peaked at 95% in November 2025 and was lowest at 80.7% in October 2025.

How did search popularity change for zero trust platforms worldwide in August 2026?

  1. In August 2026, Cloudflare gained estimated Share of Search among zero trust platforms worldwide, from 88.6% to 89.9%.

  2. In August 2026, Zscaler lost estimated Share of Search among zero trust platforms worldwide, from 5.1% to 4.2%.

  3. Akamai’s estimated Share of Search among zero trust platforms worldwide has lost ground for 3 months in a row, from 3.3% to 1.9% in August 2026.

  4. Estimated monthly branded searches for Palo Alto Networks worldwide rose 49.2% over 11 measured months, from 90.5K to 135K in August 2026.

  5. Estimated monthly branded searches for Netskope worldwide fell 33.1% over 11 measured months, from 74K to 49.5K in August 2026.

  6. Estimated monthly branded searches for Appgate worldwide fell 18.2% over 11 measured months, from 4.4K to 3.6K in August 2026.

Where does Cloudflare compete?

Cloudflare is ranked in 11 competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of SearchRanking
Edge computing platforms1st of 642.9%Show ranking
Domain name registrars1st of 644%Show ranking
Website security platforms1st of 554.8%Show ranking
Cloud object storage providers1st of 562.9%Show ranking
DNS management platforms1st of 572.1%Show ranking
Zero trust platforms1st of 689.9%Shown above
DNS providers1st of 691.5%Show ranking
Caching platforms1st of 593.8%Show ranking
CDN providers1st of 594.5%Show ranking
AI gateway platforms1st of 596.2%Show ranking
Content delivery networks1st of 597.7%Show ranking

How is Cloudflare measured?

Brandwave collects information about searches that people make online using Cloudflare’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

11 branded search terms

  • cloud storage cloudflare
  • cloudflare
  • cloudflare app
  • cloudflare cdn
  • cloudflare cloud storage
  • cloudflare com
  • cloudflare content delivery network
  • cloudflare object storage
  • cloudflare r2
  • cloudflare software
  • object storage cloudflare

Do you work for Cloudflare? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

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