Brandwave

AI gateway platforms:Which brands are most popular in search?

In August 2026, Cloudflare was the most searched among AI gateway platforms worldwide, with an estimated 4.3M branded searches and 96.2% estimated Share of Search within this set. These are worldwide searches for English-language branded terms.

Share of Search, August 2026
  1. Cloudflare96.2%
  2. LiteLLM3%
  3. Portkey0.5%
  4. Helicone0.12%
  5. KONG0.1%

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Share of SearchLeaderboard

Compare the gateways teams route model calls through. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Share of Search among AI gateway platforms worldwide, by month

Share of Search by month for Cloudflare, LiteLLM. The figures are in the table below the chart.

View monthly share of search table
MonthCloudflareLiteLLMPortkeyHeliconeKONG
Oct 202596.7%2.1%0.62%0.23%0.34%
Nov 202599.1%0.64%0.16%0.06%0.06%
Dec 202597.9%1.4%0.35%0.16%0.13%
Jan 202696.4%2.5%0.62%0.28%0.18%
Feb 202695.9%3.1%0.61%0.27%0.18%
Mar 202689.4%9.4%0.69%0.31%0.21%
Apr 202694.4%4.5%0.73%0.27%0.15%
May 202695.1%3.6%0.89%0.22%0.12%
Jun 202695.3%3.6%0.73%0.18%0.15%
Jul 202695.4%3.7%0.6%0.15%0.15%
Aug 202696.2%3%0.5%0.12%0.1%
Sep 2026—————

This month’s ranking, August 2026

  1. 1.Cloudflare

    96.2%

    Held 1st. 4.3M estimated branded searches, +21% vs prior month. Share +0.8 points.

  2. 2.LiteLLM

    3%

    Held 2nd. 135K estimated branded searches, 0% vs prior month. Share -0.6 points.

  3. 3.Portkey

    0.5%

    Held 3rd. 22.2K estimated branded searches, 0% vs prior month. Share -0.1 points.

  4. 4.Helicone

    0.12%

    Held 4th. 5.4K estimated branded searches, 0% vs prior month. Share 0 points.

  5. 5.KONG

    0.1%

    Held 5th. 4.4K estimated branded searches, -18.5% vs prior month. Share 0 points.

Compare search popularity between leading brands

Which brand is most popular in search among AI gateway platforms worldwide?

In August 2026, Cloudflare was the most searched among AI gateway platforms worldwide, with an estimated 4.3M branded searches and 96.2% estimated Share of Search within this set. LiteLLM is in 2nd place, 93.2 percentage points behind at 3% Share of Search.

Global AI gateway platforms, last 12 months ending September 2026
BrandShare of SearchPeakLowRank
Cloudflare96.7% → 96.2%99.1%Nov 202589.4%Mar 20261st
LiteLLM2.1% → 3%9.4%Mar 20260.64%Nov 20252nd
Portkey0.62% → 0.5%0.89%May 20260.16%Nov 20253rd
Helicone0.23% → 0.12%0.31%Mar 20260.06%Nov 20255th → 4th
KONG0.34% → 0.1%0.34%Oct 20250.06%Nov 20254th → 5th

Each finding as a sentence

  • Across the 11 months ending August 2026, LiteLLM’s estimated Share of Search among AI gateway platforms worldwide increased from 2.1% to 3%.
  • Across the 11 months ending August 2026, Cloudflare’s estimated Share of Search among AI gateway platforms worldwide peaked at 99.1% in November 2025 and was lowest at 89.4% in March 2026.
  • Across the 11 months ending August 2026, LiteLLM’s estimated Share of Search among AI gateway platforms worldwide peaked at 9.4% in March 2026 and was lowest at 0.64% in November 2025.
  • Across the 11 months ending August 2026, Helicone rose from 5th to 4th among AI gateway platforms worldwide.
  • Across the 11 months ending August 2026, KONG fell from 4th to 5th among AI gateway platforms worldwide.
  • Across the 11 months ending August 2026, Cloudflare and Portkey held steady: their estimated Share of Search among AI gateway platforms worldwide each moved less than 0.5 percentage points.

How did search popularity change for AI gateway platforms worldwide in August 2026?

  1. In August 2026, Cloudflare gained estimated Share of Search among AI gateway platforms worldwide, from 95.4% to 96.2%.

  2. In August 2026, LiteLLM lost estimated Share of Search among AI gateway platforms worldwide, from 3.7% to 3%.

  3. Estimated monthly branded searches for Portkey worldwide rose 50% over 11 measured months, from 14.8K to 22.2K in August 2026.

  4. Estimated monthly branded searches for KONG worldwide fell 45.7% over 11 measured months, from 8.1K to 4.4K in August 2026.

How the Brand Demand Index is measured

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