Brandwave

How popular isOpenRouter in search?

In September 2026, people searched for OpenRouter by name about 1.2 million times worldwide, a 171.1% increase from the previous year. These searches made up 87.3% of all global AI gateway platform searches, placing OpenRouter first out of six platforms. These are worldwide searches for English-language branded terms.

Share of searches, September 2026
  1. OpenRouter87.3%
  2. LiteLLM9.7%
  3. Portkey1.6%
  4. TrueFoundry0.71%
  5. Kong0.41%
  6. Helicone0.31%
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Which AI gateway platforms compete with OpenRouter?

OpenRouter against AI gateway platforms worldwide, by month

Share of searches by month for OpenRouter, LiteLLM. The figures are in the table below the chart.

View monthly share of searches table
MonthOpenRouterLiteLLMPortkeyTrueFoundryKongHelicone
Oct 202584.1%9.3%2.8%0.67%2.2%1%
Nov 202580.1%13.2%3.2%0.63%1.7%1.2%
Dec 202582.9%11.2%2.7%0.53%1.4%1.2%
Jan 202683.1%11.2%2.7%0.54%1.2%1.2%
Feb 202686.5%9.5%1.9%0.46%0.77%0.85%
Mar 202674.2%22.3%1.6%0.4%0.67%0.73%
Apr 202685%11.5%1.9%0.38%0.51%0.69%
May 202684.1%11.4%2.8%0.56%0.5%0.68%
Jun 202686.8%9.6%1.9%0.7%0.5%0.47%
Jul 202687.2%9.6%1.6%0.71%0.5%0.39%
Aug 202689.4%8%1.3%0.59%0.34%0.32%
Sep 202687.3%9.7%1.6%0.71%0.41%0.31%

  1. 1.OpenRouter

    87.3%

    Held 1st. 1.2M estimated branded searches, -18.7% vs prior month. Share -2.1 points.

  2. 2.LiteLLM

    9.7%

    Held 2nd. 135K estimated branded searches, 0% vs prior month. Share +1.6 points.

  3. 3.Portkey

    1.6%

    Held 3rd. 22.2K estimated branded searches, 0% vs prior month. Share +0.3 points.

  4. 4.TrueFoundry

    0.71%

    Held 4th. 9.9K estimated branded searches, 0% vs prior month. Share +0.1 points.

  5. 5.Kong

    0.41%

    Held 5th. 5.7K estimated branded searches, 0% vs prior month. Share +0.1 points.

  6. 6.Helicone

    0.31%

    Held 6th. 4.4K estimated branded searches, -18.5% vs prior month. Share 0 points.

Compare search popularity between OpenRouter and its closest rivals

Every comparison with OpenRouter

5 comparisons

How has branded search demand for OpenRouter changed worldwide over the last 12 months?

3 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for OpenRouter worldwide rose from 450K to 1.2M.
  • Across the 12 months ending September 2026, OpenRouter’s share of searches among AI gateway platforms worldwide increased from 84.1% to 87.3%.
  • Across the 12 months ending September 2026, OpenRouter’s share of searches among AI gateway platforms worldwide peaked at 89.4% in August 2026 and was lowest at 74.2% in March 2026.

How did search popularity change for AI gateway platforms worldwide in September 2026?

6 changes

  1. In September 2026, LiteLLM gained share of searches among AI gateway platforms worldwide, from 8% to 9.7%.

  2. In September 2026, OpenRouter lost share of searches among AI gateway platforms worldwide, from 89.4% to 87.3%.

  3. Estimated monthly branded searches for TrueFoundry worldwide rose 175% over 12 measured months, from 3.6K to 9.9K in September 2026.

  4. Estimated monthly branded searches for Portkey worldwide rose 50% over 12 measured months, from 14.8K to 22.2K in September 2026.

  5. Estimated monthly branded searches for Kong worldwide fell 51.3% over 12 measured months, from 11.7K to 5.7K in September 2026.

  6. Estimated monthly branded searches for Helicone worldwide fell 18.5% over 12 measured months, from 5.4K to 4.4K in September 2026.

How are OpenRouter’s branded searches counted?

1 search term

Brandwave collects information about searches that people make online using OpenRouter’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • openrouter

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