Brandwave

How popular isCloudflare AI Gateway?

In September 2026, people searched for Cloudflare AI Gateway by name about 9,900 times worldwide, a 312.5% increase from the previous year. These searches made up 0.7% of all global AI gateway platform searches, placing Cloudflare AI Gateway fourth out of seven platforms. When we asked both ChatGPT and Google AI Overviews about AI gateway platforms, Cloudflare AI Gateway appeared in all answers and was the third most recommended of the seven.

Search and AI answers in September 2026

Cloudflare AI Gateway is the fourth most searched of 7 competitors and the third most recommended in AI answers.

  1. OpenRouterShare of searches 86.7%Mentioned in 5 of 5 AI answersPlace in AI recommendations 5th
  2. LiteLLMShare of searches 9.6%Mentioned in 5 of 5 AI answersPlace in AI recommendations 1st
  3. PortkeyShare of searches 1.6%Mentioned in 5 of 5 AI answersPlace in AI recommendations 2nd
  4. Cloudflare AI GatewayShare of searches 0.7%Mentioned in 5 of 5 AI answersPlace in AI recommendations 3rd
  5. TrueFoundryShare of searches 0.7%Mentioned in 2 of 5 AI answersPlace in AI recommendations 6th

+2 more

Follow Cloudflare AI Gateway and get free monthly updates on what changed

By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy

Top AI gateway platforms in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Cloudflare AI Gateway appeared in all five answers. Cloudflare AI Gateway is the third most recommended of the seven.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. LiteLLM1st
  2. Portkey2nd
  3. Cloudflare AI Gateway3rd
  4. Kong4th
  5. OpenRouter5th
  6. TrueFoundry6th
  7. Helicone7th

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • OpenRouter5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • LiteLLM5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Portkey5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Cloudflare AI Gateway5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Kong4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • TrueFoundry2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Helicone1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about AI gateway platforms

5 answers

Brands are shown in the order each answer named them. The survey took place in the United States on October 20, 2026.

Which AI gateway platforms compete with Cloudflare AI Gateway?

Cloudflare AI Gateway against AI gateway platforms worldwide, by month

Share of searches by month for OpenRouter, LiteLLM, Cloudflare AI Gateway. The figures are in the table below the chart.

View monthly share of searches table
MonthOpenRouterLiteLLMPortkeyCloudflare AI GatewayTrueFoundryKongHelicone
Oct 202583.7%9.2%2.8%0.45%0.67%2.2%1%
Nov 202579.7%13.1%3.2%0.52%0.63%1.7%1.2%
Dec 202582.5%11.1%2.7%0.53%0.53%1.4%1.2%
Jan 202682.6%11.1%2.7%0.66%0.54%1.2%1.2%
Feb 202685.8%9.4%1.9%0.84%0.46%0.76%0.84%
Mar 202673.8%22.2%1.6%0.6%0.4%0.66%0.73%
Apr 202684.5%11.4%1.9%0.69%0.37%0.51%0.69%
May 202683.4%11.3%2.8%0.83%0.55%0.5%0.68%
Jun 202686.2%9.5%1.9%0.7%0.7%0.49%0.47%
Jul 202686.4%9.6%1.6%0.86%0.7%0.5%0.38%
Aug 202688.7%8%1.3%0.72%0.59%0.34%0.32%
Sep 202686.7%9.6%1.6%0.7%0.7%0.41%0.31%
  1. 1.OpenRouter

    86.7%

    Held 1st. 1.2M estimated branded searches, -18.7% vs prior month. Share -2 points.

  2. 2.LiteLLM

    9.6%

    Held 2nd. 135K estimated branded searches, 0% vs prior month. Share +1.6 points.

  3. 3.Portkey

    1.6%

    Held 3rd. 22.2K estimated branded searches, 0% vs prior month. Share +0.3 points.

  4. Held 4th. 9.9K estimated branded searches, -18.2% vs prior month. Share 0 points.

  5. Held 5th. 9.9K estimated branded searches, 0% vs prior month. Share +0.1 points.

  6. 6.Kong

    0.41%

    Held 6th. 5.7K estimated branded searches, 0% vs prior month. Share +0.1 points.

  7. 7.Helicone

    0.31%

    Held 7th. 4.4K estimated branded searches, -18.5% vs prior month. Share 0 points.

Compare popularity between Cloudflare AI Gateway and its closest rivals

Every comparison with Cloudflare AI Gateway

6 comparisons

How has branded search demand for Cloudflare AI Gateway changed worldwide over the last 12 months?

2 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for Cloudflare AI Gateway worldwide rose from 2.4K to 9.9K.
  • Across the 12 months ending September 2026, Cloudflare AI Gateway rose from 7th to 4th among AI gateway platforms worldwide.

How did search popularity change for AI gateway platforms worldwide in September 2026?

6 changes
  1. In September 2026, LiteLLM gained share of searches among AI gateway platforms worldwide, from 8% to 9.6%.

  2. In September 2026, OpenRouter lost share of searches among AI gateway platforms worldwide, from 88.7% to 86.7%.

  3. Estimated monthly branded searches for Cloudflare AI Gateway worldwide rose 312.5% over 12 measured months, from 2.4K to 9.9K in September 2026.

  4. Estimated monthly branded searches for TrueFoundry worldwide rose 175% over 12 measured months, from 3.6K to 9.9K in September 2026.

  5. Estimated monthly branded searches for Portkey worldwide rose 50% over 12 measured months, from 14.8K to 22.2K in September 2026.

  6. Estimated monthly branded searches for Kong worldwide fell 51.3% over 12 measured months, from 11.7K to 5.7K in September 2026.

How are Cloudflare AI Gateway’s branded searches counted?

1 search term

Brandwave collects information about searches that people make online using Cloudflare AI Gateway’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • cloudflare ai gateway

How the Brand Demand Index is measured

Who owns Cloudflare AI Gateway?

Cloudflare AI Gateway is owned by Cloudflare. Brandwave also tracks Cloudflare, Cloudflare One and Cloudflare Turnstile, owned by the same company, worldwide.

Do you work for Cloudflare AI Gateway? To request corrections or removal please contact us via our support page and we will be happy to assist.

Creator with pink hair and a pink jacket

Is Cloudflare AI Gateway your brand?

Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.