Brandwave

Cloudflare AI Gateway vs Kong:Which is more popular?

In September 2026, Cloudflare AI Gateway had more branded searches than Kong among AI gateway platforms worldwide. Cloudflare AI Gateway had about 9,900 branded searches, while Kong had 5,700. Cloudflare AI Gateway made up 0.7% of all AI gateway platform searches we track, and Kong accounted for 0.41%. When we asked ChatGPT and Google AI Overviews about AI gateway platforms, Cloudflare AI Gateway appeared in all five answers and Kong in four. Cloudflare AI Gateway was mentioned before Kong in four out of five answers.

Among AI gateway platforms worldwide in September 2026

Who do people search for more?

Cloudflare AI Gateway, about 74% more searches than Kong

Cloudflare AI Gateway 9.9K searchesKong 5.7K searches

Who does AI mention more?

Cloudflare AI Gateway, mentioned in every answer we collected

Cloudflare AI Gateway in 5 of 5Kong in 4 of 5

Who does AI recommend more?

Cloudflare AI Gateway, named ahead of Kong in 4 of 5 answers

Cloudflare AI Gateway first in 4Kong first in 1

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Top AI gateway platforms in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Cloudflare AI Gateway appeared in all five answers. Kong was mentioned in four out of five: in two of the three ChatGPT answers and in both Google AI Overviews. Cloudflare AI Gateway was listed before Kong in four out of five answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. LiteLLM1st
  2. Portkey2nd
  3. Cloudflare AI Gateway3rd
  4. Kong4th
  5. OpenRouter5th
  6. TrueFoundry6th
  7. Helicone7th

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • OpenRouter5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • LiteLLM5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Portkey5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Cloudflare AI Gateway5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Kong4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • TrueFoundry2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Helicone1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about AI gateway platforms

5 answers

Brands are shown in the order each answer named them. The survey took place in the United States on October 20, 2026.

Is Cloudflare AI Gateway or Kong more popular in search?

This chart shows how often people search Google for Cloudflare AI Gateway and Kong by name. Each line represents a brand's share of searches for all seven AI gateway platforms we track, month by month, from English-language searches worldwide.

Cloudflare AI Gateway and Kong among AI gateway platforms worldwide, by month

Share of searches by month for Cloudflare AI Gateway, Kong. The figures are in the table below the chart.

View monthly share of searches table
MonthOpenRouterLiteLLMPortkeyCloudflare AI GatewayTrueFoundryKongHelicone
Oct 202583.7%9.2%2.8%0.45%0.67%2.2%1%
Nov 202579.7%13.1%3.2%0.52%0.63%1.7%1.2%
Dec 202582.5%11.1%2.7%0.53%0.53%1.4%1.2%
Jan 202682.6%11.1%2.7%0.66%0.54%1.2%1.2%
Feb 202685.8%9.4%1.9%0.84%0.46%0.76%0.84%
Mar 202673.8%22.2%1.6%0.6%0.4%0.66%0.73%
Apr 202684.5%11.4%1.9%0.69%0.37%0.51%0.69%
May 202683.4%11.3%2.8%0.83%0.55%0.5%0.68%
Jun 202686.2%9.5%1.9%0.7%0.7%0.49%0.47%
Jul 202686.4%9.6%1.6%0.86%0.7%0.5%0.38%
Aug 202688.7%8%1.3%0.72%0.59%0.34%0.32%
Sep 202686.7%9.6%1.6%0.7%0.7%0.41%0.31%

How has the Cloudflare AI Gateway and Kong comparison changed over the last 12 months?

3 findings
  • The lead changed hands 3 times in the 12 months ending September 2026: Cloudflare AI Gateway took it in February 2026, Kong took it in March 2026, Cloudflare AI Gateway took it in April 2026.
  • Across the 12 months ending September 2026, Cloudflare AI Gateway’s share of searches among AI gateway platforms worldwide moved from 0.45% to 0.7%, and its estimated monthly branded searches moved from 2.4K to 9.9K.
  • Across the 12 months ending September 2026, Kong’s share of searches among AI gateway platforms worldwide moved from 2.2% to 0.41%, and its estimated monthly branded searches moved from 11.7K to 5.7K.

How did search popularity change for AI gateway platforms worldwide in September 2026?

2 changes

  1. Estimated monthly branded searches for Cloudflare AI Gateway worldwide rose 312.5% over 12 measured months, from 2.4K to 9.9K in September 2026.

  2. Estimated monthly branded searches for Kong worldwide fell 51.3% over 12 measured months, from 11.7K to 5.7K in September 2026.

How are branded searches counted?

4 search terms

Brandwave collects information about searches that people make online using Cloudflare AI Gateway’s and Kong’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Cloudflare AI Gateway

1 branded search term

  • cloudflare ai gateway

Kong

3 branded search terms

  • kong api
  • kong inc
  • konginc

How the Brand Demand Index is measured

Other head-to-heads among AI gateway platforms

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