Brandwave

How popular isCloudflare in search?

In August 2026, there were an estimated 4.3M branded searches for Cloudflare worldwide which is up 85.9% over the last 11 months. Cloudflare holds 44% estimated Share of Search among domain name registrars worldwide and is ranked 1st of 6 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, August 2026
  1. Cloudflare44%
  2. GoDaddy34.6%
  3. Namecheap16.4%
  4. Bluehost2.1%
  5. Hover1.7%
  6. Google Domains1.1%
Cloudflare website (opens in a new tab)

Follow Cloudflare and get free monthly updates on what changed

By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy

Which domain name registrars compete with Cloudflare?

Cloudflare against domain name registrars worldwide, by month

Share of Search by month for Cloudflare, GoDaddy, Namecheap, Bluehost. The figures are in the table below the chart.

View monthly share of search table
MonthCloudflareGoDaddyNamecheapBluehostHoverGoogle Domains
Oct 202531.6%46.2%14.3%2.8%2.3%2.8%
Nov 202565.2%23.5%7.3%1.4%1.2%1.4%
Dec 202545.8%36.9%11.4%2.2%1.8%1.8%
Jan 202632%46.3%14.3%2.3%2.8%2.3%
Feb 202635.5%41.9%16%2.5%2.1%2.1%
Mar 202632.5%46.5%15%2.3%1.9%1.9%
Apr 202639%37.4%17.7%2.2%1.8%1.8%
May 202640.5%38.5%15.2%2.3%1.9%1.6%
Jun 202641%38.8%15.2%1.9%1.6%1.6%
Jul 202640.7%38.7%15.5%1.9%1.6%1.6%
Aug 202644%34.6%16.4%2.1%1.7%1.1%
Sep 2026——————

  1. 1.Cloudflare

    44%

    Held 1st. 4.3M estimated branded searches, +21% vs prior month. Share +3.3 points.

  2. 2.GoDaddy

    34.6%

    Held 2nd. 3.4M estimated branded searches, 0% vs prior month. Share -4.1 points.

  3. 3.Namecheap

    16.4%

    Held 3rd. 1.6M estimated branded searches, +18.6% vs prior month. Share +0.9 points.

  4. 4.Bluehost

    2.1%

    Held 4th. 201K estimated branded searches, +21.8% vs prior month. Share +0.2 points.

  5. 5.Hover

    1.7%

    Moved from 6th to 5th. 165K estimated branded searches, +22.2% vs prior month. Share +0.1 points.

  6. 6.Google Domains

    1.1%

    Moved from 5th to 6th. 110K estimated branded searches, -18.5% vs prior month. Share -0.4 points.

Compare search popularity between Cloudflare and its closest rivals

How has branded search demand for Cloudflare changed worldwide over the last 12 months?

  • Across the 11 months ending August 2026, estimated monthly branded searches for Cloudflare worldwide rose from 2.3M to 4.3M.
  • Across the 11 months ending August 2026, Cloudflare’s estimated Share of Search among domain name registrars worldwide increased from 31.6% to 44%.
  • Across the 11 months ending August 2026, Cloudflare’s estimated Share of Search among domain name registrars worldwide peaked at 65.2% in November 2025 and was lowest at 31.6% in October 2025.
  • Across the 11 months ending August 2026, Cloudflare rose from 2nd to 1st among domain name registrars worldwide.

How did search popularity change for domain name registrars worldwide in August 2026?

  1. In August 2026, Cloudflare gained estimated Share of Search among domain name registrars worldwide, from 40.7% to 44%.

  2. In August 2026, Namecheap gained estimated Share of Search among domain name registrars worldwide, from 15.5% to 16.4%.

  3. In August 2026, GoDaddy lost estimated Share of Search among domain name registrars worldwide, from 38.7% to 34.6%.

  4. In August 2026, Hover rose from 6th to 5th among domain name registrars worldwide.

  5. In August 2026, Google Domains fell from 5th to 6th among domain name registrars worldwide.

Where does Cloudflare compete?

Cloudflare is ranked in 11 competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of SearchRanking
Edge computing platforms1st of 642.9%Show ranking
Domain name registrars1st of 644%Shown above
Website security platforms1st of 554.8%Show ranking
Cloud object storage providers1st of 562.9%Show ranking
DNS management platforms1st of 572.1%Show ranking
Zero trust platforms1st of 689.9%Show ranking
DNS providers1st of 691.5%Show ranking
Caching platforms1st of 593.8%Show ranking
CDN providers1st of 594.5%Show ranking
AI gateway platforms1st of 596.2%Show ranking
Content delivery networks1st of 597.7%Show ranking

How is Cloudflare measured?

Brandwave collects information about searches that people make online using Cloudflare’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

11 branded search terms

  • cloud storage cloudflare
  • cloudflare
  • cloudflare app
  • cloudflare cdn
  • cloudflare cloud storage
  • cloudflare com
  • cloudflare content delivery network
  • cloudflare object storage
  • cloudflare r2
  • cloudflare software
  • object storage cloudflare

Do you work for Cloudflare? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

Creator with pink hair and a pink jacket

Is Cloudflare your brand?

Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.

Start free