Brandwave

Domain name registrars:Which brands are most popular in search?

In August 2026, Cloudflare was the most searched among domain name registrars worldwide, with an estimated 4.3M branded searches and 44% estimated Share of Search within this set. These are worldwide searches for English-language branded terms.

Share of Search, August 2026
  1. Cloudflare44%
  2. GoDaddy34.6%
  3. Namecheap16.4%
  4. Bluehost2.1%
  5. Hover1.7%
  6. Google Domains1.1%

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Share of SearchLeaderboard

Compare the domain name registrars developers choose between. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Share of Search among domain name registrars worldwide, by month

Share of Search by month for Cloudflare, GoDaddy, Namecheap, Bluehost. The figures are in the table below the chart.

View monthly share of search table
MonthCloudflareGoDaddyNamecheapBluehostHoverGoogle Domains
Oct 202531.6%46.2%14.3%2.8%2.3%2.8%
Nov 202565.2%23.5%7.3%1.4%1.2%1.4%
Dec 202545.8%36.9%11.4%2.2%1.8%1.8%
Jan 202632%46.3%14.3%2.3%2.8%2.3%
Feb 202635.5%41.9%16%2.5%2.1%2.1%
Mar 202632.5%46.5%15%2.3%1.9%1.9%
Apr 202639%37.4%17.7%2.2%1.8%1.8%
May 202640.5%38.5%15.2%2.3%1.9%1.6%
Jun 202641%38.8%15.2%1.9%1.6%1.6%
Jul 202640.7%38.7%15.5%1.9%1.6%1.6%
Aug 202644%34.6%16.4%2.1%1.7%1.1%
Sep 2026——————

This month’s ranking, August 2026

  1. 1.Cloudflare

    44%

    Held 1st. 4.3M estimated branded searches, +21% vs prior month. Share +3.3 points.

  2. 2.GoDaddy

    34.6%

    Held 2nd. 3.4M estimated branded searches, 0% vs prior month. Share -4.1 points.

  3. 3.Namecheap

    16.4%

    Held 3rd. 1.6M estimated branded searches, +18.6% vs prior month. Share +0.9 points.

  4. 4.Bluehost

    2.1%

    Held 4th. 201K estimated branded searches, +21.8% vs prior month. Share +0.2 points.

  5. 5.Hover

    1.7%

    Moved from 6th to 5th. 165K estimated branded searches, +22.2% vs prior month. Share +0.1 points.

  6. 6.Google Domains

    1.1%

    Moved from 5th to 6th. 110K estimated branded searches, -18.5% vs prior month. Share -0.4 points.

Compare search popularity between leading brands

Which brand is most popular in search among domain name registrars worldwide?

In August 2026, Cloudflare was the most searched among domain name registrars worldwide, with an estimated 4.3M branded searches and 44% estimated Share of Search within this set. GoDaddy is in 2nd place, 9.4 percentage points behind at 34.6% Share of Search.

Global domain name registrars, last 12 months ending September 2026
BrandShare of SearchPeakLowRank
Cloudflare31.6% → 44%65.2%Nov 202531.6%Oct 20252nd → 1st
GoDaddy46.2% → 34.6%46.5%Mar 202623.5%Nov 20251st → 2nd
Namecheap14.3% → 16.4%17.7%Apr 20267.3%Nov 20253rd
Bluehost2.8% → 2.1%2.8%Oct 20251.4%Nov 20254th
Hover2.3% → 1.7%2.8%Jan 20261.2%Nov 20256th → 5th
Google Domains2.8% → 1.1%2.8%Oct 20251.1%Aug 20265th → 6th

Each finding as a sentence

  • Across the 11 months ending August 2026, Cloudflare’s estimated Share of Search among domain name registrars worldwide increased from 31.6% to 44%.
  • Across the 11 months ending August 2026, GoDaddy’s estimated Share of Search among domain name registrars worldwide decreased from 46.2% to 34.6%.
  • Across the 11 months ending August 2026, Namecheap’s estimated Share of Search among domain name registrars worldwide increased from 14.3% to 16.4%.
  • Across the 11 months ending August 2026, Bluehost’s estimated Share of Search among domain name registrars worldwide decreased from 2.8% to 2.1%.
  • Across the 11 months ending August 2026, Hover’s estimated Share of Search among domain name registrars worldwide decreased from 2.3% to 1.7%.
  • Across the 11 months ending August 2026, Google Domains’ estimated Share of Search among domain name registrars worldwide decreased from 2.8% to 1.1%.
  • Across the 11 months ending August 2026, Cloudflare’s estimated Share of Search among domain name registrars worldwide peaked at 65.2% in November 2025 and was lowest at 31.6% in October 2025.
  • Across the 11 months ending August 2026, GoDaddy’s estimated Share of Search among domain name registrars worldwide peaked at 46.5% in March 2026 and was lowest at 23.5% in November 2025.
  • Across the 11 months ending August 2026, Namecheap’s estimated Share of Search among domain name registrars worldwide peaked at 17.7% in April 2026 and was lowest at 7.3% in November 2025.
  • Across the 11 months ending August 2026, Bluehost’s estimated Share of Search among domain name registrars worldwide peaked at 2.8% in October 2025 and was lowest at 1.4% in November 2025.
  • Across the 11 months ending August 2026, Hover’s estimated Share of Search among domain name registrars worldwide peaked at 2.8% in January 2026 and was lowest at 1.2% in November 2025.
  • Across the 11 months ending August 2026, Cloudflare rose from 2nd to 1st among domain name registrars worldwide.
  • Across the 11 months ending August 2026, GoDaddy fell from 1st to 2nd among domain name registrars worldwide.
  • Across the 11 months ending August 2026, Hover rose from 6th to 5th among domain name registrars worldwide.
  • Across the 11 months ending August 2026, Google Domains fell from 5th to 6th among domain name registrars worldwide.

How did search popularity change for domain name registrars worldwide in August 2026?

  1. In August 2026, Cloudflare gained estimated Share of Search among domain name registrars worldwide, from 40.7% to 44%.

  2. In August 2026, Namecheap gained estimated Share of Search among domain name registrars worldwide, from 15.5% to 16.4%.

  3. In August 2026, GoDaddy lost estimated Share of Search among domain name registrars worldwide, from 38.7% to 34.6%.

  4. In August 2026, Hover rose from 6th to 5th among domain name registrars worldwide.

  5. In August 2026, Google Domains fell from 5th to 6th among domain name registrars worldwide.

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