Brandwave

How popular isNamecheap in search?

In August 2026, there were an estimated 1.6M branded searches for Namecheap worldwide which is up 53.2% over the last 11 months. Namecheap holds 16.4% estimated Share of Search among domain name registrars worldwide and is ranked 3rd of 6 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, August 2026
  1. Cloudflare44%
  2. GoDaddy34.6%
  3. Namecheap16.4%
  4. Bluehost2.1%
  5. Hover1.7%
  6. Google Domains1.1%
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Which domain name registrars compete with Namecheap?

Namecheap against domain name registrars worldwide, by month

Share of Search by month for Cloudflare, GoDaddy, Namecheap, Bluehost. The figures are in the table below the chart.

View monthly share of search table
MonthCloudflareGoDaddyNamecheapBluehostHoverGoogle Domains
Oct 202531.6%46.2%14.3%2.8%2.3%2.8%
Nov 202565.2%23.5%7.3%1.4%1.2%1.4%
Dec 202545.8%36.9%11.4%2.2%1.8%1.8%
Jan 202632%46.3%14.3%2.3%2.8%2.3%
Feb 202635.5%41.9%16%2.5%2.1%2.1%
Mar 202632.5%46.5%15%2.3%1.9%1.9%
Apr 202639%37.4%17.7%2.2%1.8%1.8%
May 202640.5%38.5%15.2%2.3%1.9%1.6%
Jun 202641%38.8%15.2%1.9%1.6%1.6%
Jul 202640.7%38.7%15.5%1.9%1.6%1.6%
Aug 202644%34.6%16.4%2.1%1.7%1.1%
Sep 2026——————

  1. 1.Cloudflare

    44%

    Held 1st. 4.3M estimated branded searches, +21% vs prior month. Share +3.3 points.

  2. 2.GoDaddy

    34.6%

    Held 2nd. 3.4M estimated branded searches, 0% vs prior month. Share -4.1 points.

  3. 3.Namecheap

    16.4%

    Held 3rd. 1.6M estimated branded searches, +18.6% vs prior month. Share +0.9 points.

  4. 4.Bluehost

    2.1%

    Held 4th. 201K estimated branded searches, +21.8% vs prior month. Share +0.2 points.

  5. 5.Hover

    1.7%

    Moved from 6th to 5th. 165K estimated branded searches, +22.2% vs prior month. Share +0.1 points.

  6. 6.Google Domains

    1.1%

    Moved from 5th to 6th. 110K estimated branded searches, -18.5% vs prior month. Share -0.4 points.

Compare search popularity between Namecheap and its closest rivals

How has branded search demand for Namecheap changed worldwide over the last 12 months?

  • Across the 11 months ending August 2026, estimated monthly branded searches for Namecheap worldwide rose from 1M to 1.6M.
  • Across the 11 months ending August 2026, Namecheap’s estimated Share of Search among domain name registrars worldwide increased from 14.3% to 16.4%.
  • Across the 11 months ending August 2026, Namecheap’s estimated Share of Search among domain name registrars worldwide peaked at 17.7% in April 2026 and was lowest at 7.3% in November 2025.

How did search popularity change for domain name registrars worldwide in August 2026?

  1. In August 2026, Cloudflare gained estimated Share of Search among domain name registrars worldwide, from 40.7% to 44%.

  2. In August 2026, Namecheap gained estimated Share of Search among domain name registrars worldwide, from 15.5% to 16.4%.

  3. In August 2026, GoDaddy lost estimated Share of Search among domain name registrars worldwide, from 38.7% to 34.6%.

  4. In August 2026, Hover rose from 6th to 5th among domain name registrars worldwide.

  5. In August 2026, Google Domains fell from 5th to 6th among domain name registrars worldwide.

Where does Namecheap compete?

Namecheap is ranked in five competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of SearchRanking
Domain name registrars3rd of 616.4%Shown above
DNS management platforms2nd of 526.9%Show ranking
Domain name marketplaces2nd of 531.6%Show ranking
Domain registrars1st of 579.2%Show ranking
SSL certificate providers1st of 595.4%Show ranking

How is Namecheap measured?

Brandwave collects information about searches that people make online using Namecheap’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

7 branded search terms

  • namecheap
  • namecheap ai
  • namecheap app
  • namecheap com
  • namecheap domain registration
  • namecheap domains
  • namecheap registrar

Do you work for Namecheap? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

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